For Consumer Product Strategy Professionals

US Pay-TV Forecast, 2009 To 2014

by Bobby Tulsiani, November 16, 2009

The pay-TV category is a nearly fully penetrated market, reaching 82% of US households today. With little room to increase the market, cable, satellite, and telecom TV providers are fighting an intense battle for market share. Forrester expects telecom . . .

For Consumer Product Strategy Professionals

US Internet Access Forecast, 2009 To 2014

Broadband Reaches Maturity, While Dial-Up Goes Gentle Into That Good Night

by Doug Williams, November 9, 2009

Nearly 16 million new US broadband subscribers will emerge over the next five years, but more than half of those will come in the next two years. Due to slowing organic growth, the Internet access market will be characterized by shifts across platforms. . . .

For Consumer Product Strategy Professionals

US Mobile Forecast, 2009 To 2014

Growth Will Continue Despite Looming Subscriber Saturation

by Charles S. Golvin, Seth Fowler, November 6, 2009

Mobile phones and networks have reached near-ubiquity in the US. Despite a paucity of new subscribers to sell service to, mobile operators will continue to reap the benefits of the advance of their technology over the coming five years. Postpaid subscriptions . . .

For Consumer Product Strategy Professionals

US DVR Forecast, 2009 To 2014

The DVR Pairs Up With Online Video To Shape The Future

by James L. McQuivey, Ph.D., October 30, 2009

The digital video recorder (DVR) was once considered a terrible disruptor in the TV and video business: It was going to bring an end to everything the industry holds dear. Now that it's firmly entrenched in 26% of US homes, industry players have learned . . .

For Consumer Product Strategy Professionals

US Portable Media Player Forecast, 2009 To 2014

by Sonal Gandhi, October 21, 2009

The recession and cannibalization by phones are among the factors contributing to the slowing of the dedicated media player market. Forrester expects unit sales to grow at a compound annual growth rate (CAGR) of 2.5% in the next five years. The user base . . .

For Consumer Product Strategy Professionals

European Paid Content And Online Activity Forecast, 2009 To 2014

Two-Thirds Of European Internet Users Will Be Watching Online Video By 2014

by Nick Thomas, October 8, 2009

Western European Internet users have embraced the Web as a place to read news, play games, listen to music, and, especially, watch video. Consumption of all these will continue to rise, but most users of most content will not pay for it directly. Monetization . . .

For Consumer Product Strategy Professionals

European Digital TV Forecast, 2009 To 2014

Competitive Pressure In The Western European TV Market Is Going To Intensify

by Laurence Meyer, October 2, 2009

2009 to 2014 will see the end of the TV digitization process and an intensification of competition in the Western European TV market. Although the basics of TV reception in Europe will not change a great deal during that period, TV service providers will . . .

For Consumer Product Strategy Professionals

European IPTV Forecast, 2009 To 2014

IPTV's High Growth Rates Are Coming To An End

by Laurence Meyer, September 23, 2009

IPTV adoption in Western Europe will continue to enjoy dynamic growth between 2009 and 2014 — 19% per year — resulting in 20.3 million IPTV households in 2014. However, during that period, the dynamics of the IPTV market will change: The main growth factors . . .

For Consumer Product Strategy Professionals

US HDTV Forecast, 2009 To 2014

Multi-HDTV Owners Become The Default Buyers

by James L. McQuivey, Ph.D., September 3, 2009

The nature of the high-definition TV (HDTV) buyer is changing — from first-time buyers purchasing their first HDTV to second- and even third-time buyers. By 2014, the HDTV will be in 71% of US households, and more than half will have two or more. Selling . . .

For Consumer Market Research Professionals

The State Of Consumers And Technology: Benchmark 2009, US

A Life Stage Analysis Of The US Benchmark Survey

by Charles S. Golvin, Jacqueline Anderson, September 2, 2009

This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2009. It provides an overview of US consumers' demographics, behaviors, and technology attitudes by life stage. The document includes five-year forecasts . . .

For eBusiness & Channel Strategy Professionals

US Electronic Bill Payment And Presentment Forecast, 2009 To 2014

Preparing For The Rise Of The Biller-Direct Generation

by Edward Kountz, June 15, 2009

Between 2009 and 2014, the total number of US online bill payment households will increase from 48 million to 63 million. Despite the early gains of direct billers, Forrester believes that bill consolidators like banks have a slight advantage in a maturing . . .

For Customer Intelligence Professionals

US Web Analytics Forecast, 2008 To 2014

The Future Brings A Shift In Role

by John Lovett, May 27, 2009

If we were to equate Web analytics to a human life stage, 2009 places us squarely in awkward adolescence. After some explosive prepubescent growth, the Web analytics market is beginning to develop its own footing, yet significant change is imminent and . . .

For Consumer Product Strategy Professionals

How To Grow US Mobile Video Adoption

by Neil Strother, Seth Fowler, April 20, 2009

The US audience for mobile video is growing but moving toward a freely distributed, online-based model and away from subscription-based models. Advances in handset and network technology are making mobile video faster and higher-quality, but significant . . .

For Consumer Product Strategy Professionals

Delivering The Holy Grail Of Ubiquitous Broadband

Consumer Adoption Of Outside-The-Home Broadband Will Grow Rapidly Through 2013

by Doug Williams, April 8, 2009

Mobile operators' cellular data access plans are no longer reserved for road-warrior business travelers and super-connected individuals, as consumers are increasingly interested in obtaining broadband outside the home. But mobile operators be warned: . . .

For Vendor Strategy Professionals

US IT Market Outlook: Q1 2009

Our Bleak Alternative View Moves Closer To Reality

by Andrew Bartels, March 31, 2009

The US recession keeps getting worse than we and many economists had expected. Instead of the 2% to 3% drop in real GDP that the US experienced in the 1990s and 2001 to 2002 recessions, US real GDP fell by more than 6% in Q4 2008 and will fall by a similar . . .

For Consumer Product Strategy Professionals

Five Rules To Drive Video Traffic

by Bobby Tulsiani, March 6, 2009

Today, 71% of the online audience already watches Internet video, and the number of streams consumed should more than double by 2013. An explosion of video content from users, professional studios, and marketers is driving this growth. To help organizations . . .

For Consumer Product Strategy Professionals

Why Operators Should Offer PC-Phone Mobile Broadband Tethering Now

Consumer Broadband Portfolio Strategies Must Adapt To The Downturn

by Ian Fogg, March 6, 2009

The recession is causing consumer product strategy professionals responsible for mobile broadband to re-evaluate their mobile broadband portfolio strategy. Due to its immaturity, the mobile broadband market is at greater risk from the downturn than is . . .

For Consumer Product Strategy Professionals

802.11n: Laying The Groundwork For The Digital Home

The State Of US Home Networking

by Nathan Safran, March 4, 2009

The 802.11n Wi-Fi specification is still in draft mode, but network equipment vendors are going full speed ahead in marketing 802.11n equipment. For the vast majority of consumers, 802.11n's bandwidth of 300 Mbps is overkill, but its improved wireless . . .

For B2B Market Research Professionals

Market Overview: Sizing Unified Communications

Stalled Market Blossoms To $14.5 Billion In 2015 As Barriers Fall

by Henry Dewing, February 5, 2009

Forrester forecasts that the market for unified communications within enterprises in North America, Europe, and Asia Pacific will reach $14.5 billion in 2015. Unified communications (UC) is an important, innovative capability that IT buyers and business . . .

For eBusiness & Channel Strategy Professionals

US Online Retail Forecast, 2008 To 2013

by Patti Freeman Evans, February 2, 2009

US online retail sales will reach $229 billion in 2013. The market will grow at a CAGR of 10% over the five-year forecast period. The current economic crisis is dampening the immediate growth of online sales, due to lack of credit access, low consumer . . .

For eBusiness & Channel Strategy Professionals

US eCommerce Forecast, 2008 To 2013

The Economic Meltdown Guarantees A Slowdown Of Growth In 2009

by Sucharita Mulpuru, February 2, 2009

US non-travel eCommerce sales grew by 13% from 2007 to 2008 and are expected to grow 11% in 2009. These figures represent a significant slowdown in growth from 2007, when online sales were 18% higher than in 2006. Much of the slowdown in growth is due . . .

For Business Process & Applications Professionals

Business Performance Solutions: Clash Of The Titans

The Market Remains Vibrant Following Vendor Consolidation

by Paul D. Hamerman, January 20, 2009

Business performance solutions (BPS) — a software category consisting of applications for budgeting, forecasting, financial reporting, profitability analysis, and performance measurement — has seen dramatic growth and vendor consolidation over the past . . .

For eBusiness & Channel Strategy Professionals

US Online Travel Forecast, 2007 To 2013

Understanding The Impact Of The Current Economy On Online Travel Growth

by Diane Clarkson, January 20, 2009

As the economic climate continues to worsen into 2009, decreased demand will push the total US travel industry revenue downward from $312 billion in 2008 to $301 billion in 2009. The supply-demand equilibrium is disrupted across all travel products, and . . .

For eBusiness & Channel Strategy Professionals

US Online Travel Forecast, 2008 To 2013

Online Sales To Grow 5% In 2009, Despite Weaker Overall Industry Revenues

by Henry H. Harteveldt, January 20, 2009

2009 will be another tumultuous year for the US travel industry. Difficult-to-get financing, higher unemployment, tightened corporate travel budgets, and a financially paralyzed consumer who will travel less often and spend less on her trips will cause . . .

For Consumer Product Strategy Professionals

The US TV Market In Transition: Succeeding In A Multiplatform World

by Bobby Tulsiani, January 20, 2009

With revenues stagnating in the US pay-TV, advertising, and DVD markets, the TV industry is turning to a host of new platforms to drive new growth. Forrester evaluated each of the emerging platforms — PC, mobile, set-top box (STB), and video on demand . . .