For Information & Knowledge Management Professionals

Tier Your Workforce To Save Money With Cloud-Based Corporate Email

Occasional Users Can Run Email In The Cloud For As Little As $2.43 Per Month

by Ted Schadler, August 13, 2009

Information and knowledge management (I&KM) pros are used to giving all employees the same software tools. While this has the benefit of simplicity, it often means buying licenses for software that is seldom or never used. With cloud-based email, . . .

For Application Development & Program Management Professionals

The ROI Of Product Life-Cycle Management

A Total Economic Impact™ Analysis Uncovers Extended Rewards Alongside Risks

by Roy C. Wildeman, June 15, 2009

As companies pursue a broader agenda for product life-cycle management (PLM), the scope and complexity of their application implementations can make it harder to track, or even realize, the business value of those investments. A Total Economic Impact . . .

For Business Process & Applications Professionals

The ROI Of Employee Performance Management

A Total Economic Impact™ Analysis Shows Efficiencies Trumping Organizational Change In The Short Term

by Zach Thomas, May 11, 2009

Executives across many organizations have an increased awareness on employee performance management due to workforce reductions, and sadly, firms don't know where to cut, who to cut, or why. But human resources (HR) professionals looking to implement . . .

For Information & Knowledge Management Professionals

The ROI Of eLearning

A Total Economic Impact™ Analysis Uncovers Big Benefits From Learning Online

by Claire Schooley, April 13, 2009

Online learning earns companies a positive return on investment (ROI) in less than a year. If you have a business that is spread across many locations, it makes good business sense to implement an online learning program as a replacement for some face-to-face . . .

For Consumer Product Strategy Professionals

Driving Consumer Product Innovation

Introducing Forrester's Consumer Product Innovation Viability Scorecard

by Paul Jackson, April 10, 2009

We are entering a period of near-unprecedented change in the consumer product space — available technology, global markets, and new levels of consumer engagement are clashing head-on with recessionary spending pressures, new competitors, and a raft of . . .

For Business Process & Applications Professionals

The ROI Of CRM Application Upgrades

A Total Economic Impact™ Analysis Shows Favorable ROI Over Five Years

by William Band, March 6, 2009

With vendors like Oracle and SAP touting new releases of their CRM products, enterprises running older versions of CRM apps are mulling whether to take the upgrade plunge. However, in a down economy, CRM professionals are wondering if the benefits of . . .

For Information & Knowledge Management Professionals

The ROI Of Correspondence Management

A Total Economic Impact™ Analysis Shows Return Possible Within A Year

by Sheri McLeish, February 13, 2009

Companies spend millions of dollars managing customer correspondences. Automation through technologies such as enterprise content management (ECM) enables businesses to churn out countless paper and electronic mailings, which are often never read. Along . . .

For Vendor Strategy Professionals

IT Management Software Positioning Benchmark, Q4 2008

A Review Of IT Management Software Marketing Practices With A Self-Assessment Tool

by Peter O'Neill, February 12, 2009

Forrester used its vendor positioning review methodology to re-evaluate the four leading IT management software vendors across 14 criteria and three product domains and determine where they are now positioning themselves on the continuum between information . . .

For Vendor Strategy Professionals

Software Vendor Positioning Benchmark, Q4 2008

A Review Of Software Marketing Practices With A Self-Assessment Tool

by Stefan Ried, Ph.D., December 23, 2008

A year after we first published it, Forrester's vendor positioning review (VPR) methodology has become a proven strategy tool; Forrester analysts have applied it in multiple advisory engagements, and marketing professionals actively leverage it as a self-assessment . . .

For Business Process & Applications Professionals

The ROI Of Master Data Management

A Total Economic Impact™ Analysis Uncovers Modest Short-Term Gains

by Rob Karel, October 29, 2008

Information and knowledge management (I&KM) professionals evangelize trusted data initiatives such as data quality or master data management (MDM) because they recognize that improving the usefulness of and end-user confidence in critical enterprise . . .

For eBusiness & Channel Strategy Professionals

How To Pitch eCommerce Replatforming

Preparing And Selling Your eCommerce Platform Overhaul Project

by Brian K. Walker, September 29, 2008

For many organizations, the decision to invest in a new eCommerce platform is largely emotional. Often, during the decision-making process, the pre-game favorite is given preferential treatment, risks are downplayed, and the benefits of the new reality . . .

For Business Process & Applications Professionals

The ROI Of RFID For Asset Tracking

A Total Economic Impact™ Analysis Uncovers Big Benefits When Minimal Inventory Controls Are In Place

by Patrick M. Connaughton, Roy C. Wildeman, July 29, 2008

Asset tracking using active Wi-Fi-enabled RFID tags is getting more interest these days. Why? For one, even with the high cost of tags, there's actually a clear ROI in sight for these investments. To illustrate this, we created two conservative ROI models . . .

For Vendor Strategy Professionals

Middleware Vendor Positioning Benchmark, Q2 2008

A Review Of Middleware Marketing Practices With A Self-Assessment Tool

by Stefan Ried, Ph.D., May 23, 2008

Forrester used its vendor positioning review (VPR) methodology to evaluate the positioning of six top middleware vendors across 14 criteria to determine where they are currently positioning themselves on the continuum between information technology (IT) . . .

For Business Process & Applications Professionals

The ROI Of Packaged Apps Instance Consolidation

A Total Economic Impact™ Analysis Validates Urgency For Instance Reduction

by R "Ray" Wang, May 16, 2008

Common goals like improving integration among existing applications, upgrading packaged applications, and shifting to a business process orientation are pushing enterprises with multiple apps instances to reassess lingering consolidation opportunities. . . .

For Vendor Strategy Professionals

Forrester's Tech Horizons Methodology: Predicting Which B2B Innovations Will Succeed

How To Evaluate The Potential Of An Invention Or An Emerging Market — Before You Begin The Forecasting Process

by Chris Andrews, May 8, 2008

Evaluating the potential of emerging markets is becoming an increasingly critical component of innovation. Companies are realizing that they can no longer generate all of their innovation internally and are instead looking to external sources — such as . . .

For Customer Experience Professionals

The ROI Of Health Plans' Online Provider Directory Tool Redesigns

by Elizabeth Boehm, April 18, 2008

Health plan provider directories — online tools that allow health plan members and prospects to search for nearby doctors, hospitals, and other facilities that are in a health plan's network — are the most used online resources at health plan Web sites. . . .

For Vendor Strategy Professionals

Introducing Forrester's Vendor Partner Positioning Review

An Assessment Tool That Helps Develop Compelling Partner Positioning

by Peter O'Neill, April 17, 2008

Technology vendors describe themselves in different ways across multiple channels, but their real position — and value — is defined by the perceptions of decision-makers across customers' and prospects' IT and business organizations. Vendors generate . . .

For Security & Risk Professionals

The ROI Of A Privacy Program

A Total Economic Impact™ Analysis Uncovers Reasonable Investment Levels

by Jennifer Albornoz Mulligan, April 14, 2008

Data protection and data privacy have become a board-level issue as regulators impose fines and requirements and customers react to the publicity of data breaches. Some organizations have implemented an effective data privacy program to keep data private, . . .

For Vendor Strategy Professionals

Getting Your Strategic Plan Right The First Time

Six Factors For Tech Vendors To Consider When Planning A New Market Strategy

by Chris Andrews, April 9, 2008

Preparing a comprehensive strategy for entering new markets is a balancing act for many technology vendors. Take too much time in the planning process and your organization is likely to miss market opportunities and lose ground to faster-moving competition. . . .

For Vendor Strategy Professionals

Hardware Vendor Positioning Benchmark, Q1 2008

A Review Of Hardware Marketing Practices With A Self-Assessment Tool

by Norbert Kriebel, March 26, 2008

Forrester used its vendor positioning review (VPR) methodology to evaluate the positioning of eight top hardware vendors across 14 criteria to determine where they are currently positioning themselves on the continuum between information technology (IT) . . .

For Vendor Strategy Professionals

IT Management Software Positioning Benchmark, Q1 2008

A Review Of IT Management Software Marketing Practices With A Self-Assessment Tool

by Peter O'Neill, Thomas Mendel, Ph.D., March 19, 2008

Forrester used its vendor positioning review methodology to evaluate the four leading IT management software vendors across 14 criteria and three product domains and determine where they are currently positioning themselves on the continuum between information . . .

For eBusiness & Channel Strategy Professionals

Lessons For Online Retail From Europe's 2007 Christmas Season

by Victoria Bracewell Lewis, March 4, 2008

While high-street sales lagged throughout much of Europe, online sales during the 2007 Christmas period soared. Many shoppers opted to shop online, with groceries and consumers electronics the big online sellers. However, it wasn't such a rosy picture . . .

For Business Process & Applications Professionals

The ROI Of Interactive Chat

A Total Economic Impact™ Analysis Uncovers Big Benefits Of Proactive Chat

by Chip Gliedman, February 4, 2008

Too many companies sit passively by while prospects on the verge of buying abandon their online shopping carts or applications, potentially never to return. Smart organizations are evaluating the merits of adding chat and other interactive functions to . . .

For Sourcing & Vendor Management Professionals

Assessing Which Applications To Offshore

A Selection Framework

by Diego Lo Giudice, Stephanie Moore, February 1, 2008

Outsourcing application development and support offshore in a more strategic way is an increasingly important agenda item for IT organizations. Companies have come to realize that they can get more than just labor arbitrage from their outsourcing relationships. . . .

For Vendor Strategy Professionals

Introducing Forrester's Vendor Positioning Review

An Assessment Tool That Helps Develop Compelling Technology Positioning

by Norbert Kriebel, Pascal Matzke, January 16, 2008

Technology vendors describe themselves in different ways across multiple channels, but their real position — and value — is defined by the perceptions of decision-makers across customers' and prospects' IT and business organizations. Vendors generate . . .