For eBusiness & Channel Strategy Professionals

Case Study: Hunter Douglas Europe Grows Via Distributed Content Management Platform

ChannelNet Solution Improves Network Of Web Sites For Local Dealers

by Chad Mitchell, November 16, 2009

Hunter Douglas, a leading manufacturer of window coverings and architectural products, distributes its products through thousands of local dealers. Hunter Douglas saw an expanding online consumer retail market in Europe and wanted to use eBusiness to . . .

For Application Development & Program Management Professionals

Learn More About Your 2009 Business Analysts  (694 KB PPT)

by Mary Gerush, November 13, 2009

These data charts highlight more data from the Forrester Research/IIBA Q2 2009 Global Business Analyst Online Survey, first reviewed in the July 23, 2009, "Your 2009 Business Analysts: Know Them To Grow Them" report.

For Consumer Product Strategy Professionals

Connected TVs Need To Sharpen Their Value Proposition

TV Makers Can't Reinvent TV Without Dramatic Steps

by Laurence Meyer, November 11, 2009

Connected TVs offer a huge advantage compared with legacy interactive TV and Internet TV platforms; they will also be in more than one-third of European TV households by 2014. With more than 150 million potential European users in 2014, connected TVs . . .

For B2B Market Research Professionals

The State Of Enterprise IT Services: 2009

Business Data Services North America And Europe

by Pascal Matzke, John C. McCarthy, November 6, 2009

As the global economic downturn continues to put pressure on IT budgets, companies are taking a variety of measures to get more value for the money spent on IT services. But unlike the last recession in 2001 to 2002, when outsourcing and offshoring benefitted . . .

For Vendor Strategy Professionals

What Vendor Strategists Need To Know About Lean — The Hot Topic For CIOs Right Now

by Thomas Mendel, Ph.D., Alexander Peters, Ph.D., October 29, 2009

As smart executives delve into the core of Lean Thinking, the role of technology in Lean-based performance improvements becomes abundantly clear. Senior executives expect their chief information officers (CIOs) to drive improvements in the effectiveness . . .

For Business Process & Applications Professionals

Trends 2009: Master Data Management

Findings From Forrester's August 2009 Global Master Data Management/Data Quality Online Survey

by Rob Karel, October 23, 2009

Forrester continues to witness growing enthusiasm for master data management (MDM) initiatives across all industries, and in many cases those visions are slowly becoming reality. Yet while many large organizations work to either improve an existing MDM . . .

For Infrastructure & Operations Professionals

Virtual Machine Consolidation Ratio Benchmark, 2009

How Many Virtual Machines Can Enterprises Fit On A Single Physical Server?

by Rachel A. Dines, Galen Schreck, October 23, 2009

According to a recent Forrester survey, the physical to virtual consolidation ratio of server virtualization users varies significantly by company and industry. If your organization has implemented server virtualization but not realized the expected cost . . .

For Sourcing & Vendor Management Professionals

Trends: Selective Sourcing For IT Services  (718 KB PPT)

by Euan Davis, October 15, 2009

These data charts from Forrester's Enterprise IT Services Survey highlight market trends for selective sourcing. The data reveals that more firms are moving from selective sourcing to systematic multisourcing approaches and offers an industry insight . . .

For Customer Experience Professionals

The Customer Experience Generation Gap

Customer Experience Index Scores Across Five Generations And 12 Industries

by Bruce D. Temkin, September 30, 2009

Across most industries, Seniors give firms the highest marks for customer experience, and Gen Yers give them the lowest. The most significant exception is that Older Boomers give PC manufacturers the lowest scores. The difference across generations is . . .

For Enterprise Architecture Professionals

Global EA Drives Global IT: Case Studies

by Jost Hoppermann, September 24, 2009

More and more, large global enterprises are going for global modes of operation, including global IT and, in particular, globally used applications. Enterprise architecture (EA) is one of the crucial tools organizations should use to establish global . . .

For Customer Experience Professionals

Footwear Manufacturers' Cross-Channel Experience, 2009

An Industry Look At This Year's Best And Worst Of Cross-Channel Design

by Adele Sage, September 18, 2009

As part of a larger analysis of 16 firms, Forrester evaluated the cross-channel experiences of four large footwear manufacturers — adidas, New Balance, Nike, and Puma. Overall, the footwear manufacturers lagged relative to most of the other industries. . . .

For Customer Experience Professionals

Service Seekers Are More Loyal Than Price Seekers

Examining Four Segments Of Consumers Across 12 Industries

by Bruce D. Temkin, August 31, 2009

In previous research, Forrester created four segments of consumers based on their interest in low prices and good customer service: Service Seekers, Price Seekers, Price & Service Seekers, and Others. We examined the loyalty of these segments across . . .

For B2B Market Research Professionals

The State Of SMB IT Budgets: 2009

Business Data Services North America And Europe

by Heidi Lo, Andrew Bartels, August 7, 2009

This document provides SMB highlights of an extensive data set collected via Forrester's Enterprise And SMB Global IT Budgets And Spending Survey, Q2 2009. Overall, the global recession has made CIOs and IT decision-makers cut back their IT budgets, with . . .

For CIOs

IT Globalization Examples — Drivers, Hurdles, And Opportunities

by Bobby Cameron, August 7, 2009

CIOs are increasingly pursuing globalization in support of their firms' efforts to attack new markets and achieve greater efficiencies. But globalization is both an emerging and complicated change, and there are no signposts to tell firms which way to . . .

For Business Process & Applications Professionals

Latest BI Adoption Trends - Still Ripe In Opportunities Across Regions, Company Sizes, And Industries  (566 KB PPT)

by Boris Evelson, August 6, 2009

This set of data charts examines BI adoption trends from Forrester's recent Enterprise And SMB Software Survey, North America And Europe, Q4 2008.

For Application Development & Program Management Professionals

Sybase Raises The Bar On Database Replication

Offerings Focus Strongly On Performance, Reliability, And Heterogeneity

by Noel Yuhanna, July 31, 2009

In the past year, Forrester interviewed 27 Sybase customers who are using Sybase Replication Server to investigate their implementations. Most customers found that Sybase met or exceeded their data movement requirements by offering a reliable, high-performance, . . .

For eBusiness & Channel Strategy Professionals

How The Best Manufacturer Web Sites Drive Sales (Hint: Through Other Stores)

by Sucharita Mulpuru, Peter Hult, July 23, 2009

Forrester recently conducted a joint study with Channel Intelligence to better understand the role of manufacturer Web sites in consumers' path to purchase. We found that manufacturer Web site visitors are typically brand loyalists with a high intent . . .

For B2B Market Research Professionals

Green IT Adoption By Industry, Q2 2009  (460 KB PPT)

by Christopher Mines, July 17, 2009

This data chart highlights green IT adoption and trends by industry.

For Consumer Product Strategy Professionals

Netbooks Remain Adjunct PCs . . . For Now

Radical Changes In Technology And Business Model Are Around The Corner

by Paul Jackson, July 14, 2009

For a new technology category that's only 20 months old, netbooks have certainly shaken up the consumer technology world. But can this momentum continue? Forrester believes that the device that falls between mobile phones and full laptops is here to stay . . .

For Consumer Product Strategy Professionals

The Re-Emergence Of The PC As A Proper Gaming Platform

by Paul Jackson, Abe Garon, July 9, 2009

Consumer behaviors are becoming increasingly mobile, and many are almost continuously connected to the Internet. Along with the move toward downloadable content, this trend will allow the PC to play an increasingly important role in the video gaming market. . . .

For Vendor Strategy Professionals

Market Momentum: Business Application Software, H2 2008

Software Supermajors Set The Trend For Integrated Solutions

by Holger Kisker, Ph.D., July 7, 2009

Various prominent mergers and acquisitions (M&A) in early 2008 significantly changed the face of the business application software market, leading to the rise of the software supermajors. In the second half of 2008, vendor activities focused on product . . .

For Consumer Product Strategy Professionals

We Are All Media Companies Now

How Brands Can Benefit From The Media Meltdown

by Nick Thomas, July 7, 2009

The media meltdown — where traditional media business models based on scarcity and control are fundamentally challenged by the new realities of digital media consumption — is creating huge problems for media companies that create and distribute content . . .

For Consumer Product Strategy Professionals

Lower Prices, Better Devices, And The Democratization Of The TV Market

by Nathan Safran, Abe Garon, June 30, 2009

Forget the 1950s: Consumers are living in the golden era of television, whatever the problems of the broadcast TV industry. Not only do consumers have more control over when and where they watch TV, but they also have access to more shows and more channels . . .

For eBusiness & Channel Strategy Professionals

Multichannel Is Still A Myth For Retailers

Companies Continue To Struggle With Cross-Channel Contact Strategies

by Sucharita Mulpuru, June 29, 2009

Retailers have been striving to provide seamless multichannel shopping experiences in order both to stay ahead of the market in an increasingly interconnected world and to align themselves with consumer multichannel behavior. In a recent report, Forrester . . .

For Consumer Product Strategy Professionals

Enhance Your Product Strategy With Convenient Customer Service

by Doug Williams, June 22, 2009

Customer service has become an integral part of product strategy, and, as such, it should now be a primary concern of consumer product strategy professionals. Customer service has also grown more complex: Consumers used to simply bring the product back . . .