For Customer Intelligence Professionals

Marketing Dashboards Advance Strategic Thinking Across The Enterprise

by Julie M. Katz, November 20, 2009

Dashboards allow Customer Intelligence (CI) professionals to better influence marketing strategy and drive corporate activities beyond marketing. But many firms don't use them. Absent a culture of sharing, sufficient resources, and clean data, dashboard . . .

For CIOs

The State Of Point-Of-Sale Systems

Retail CIOs Around The World Expect POS To Become More Strategic

by George Lawrie, November 18, 2009

Retail IT is challenged to support new cross-channel offerings and the ability to sell services and merchandise not provided in the store itself. It also needs to support rapid innovation in point-of-sale (POS) peripherals and the promise of more direct-to-consumer . . .

For Technology Product Management & Marketing Professionals

The State Of Global Enterprise IT Budgets: 2009 To 2010

Business Data Services Global

by Jennifer Belissent, Ph.D., November 18, 2009

This document provides enterprise highlights of an extensive data set collected via Forrester's Enterprise And SMB Global IT Budgets And Spending Survey, Q2 2009. The survey covers budget trends and priorities from 2009 through the first half of 2010 . . .

For eBusiness & Channel Strategy Professionals

B2B eBusiness: Preparing For Online Liftoff

by Carrie Johnson, Elizabeth Davis, November 17, 2009

As more and more traditionally nonconsumer brands begin to move online, questions abound: How do we sell online? What do we sell to — or how do we service — our customers online? How do we organize to optimize the channel? The good news is that B2B companies . . .

For eBusiness & Channel Strategy Professionals

eBusiness Professionals: Plan Your Customer Intelligence Strategy Now

How To Develop A Focused Customer-Centric Approach

by Brian K. Walker, November 16, 2009

The importance of eBusiness professionals to the customer intelligence (CI) effort is clear. As owners of the online profit and loss (P&L), they must align with the CI command center to drive a true multichannel, multipronged approach, which Dave . . .

For Customer Intelligence Professionals

The Privacy Exchange Disconnect

Marketers Must Show Value For Consumer Information

by Dave Frankland, November 16, 2009

Consumers and marketers have contradictory impressions of the value marketers provide in exchange for the consumer data they collect. Marketers claim they deliver more relevant products, services, and ads based on the consumer information they capture. . . .

For Customer Intelligence Professionals

Assessing Your Customer Intelligence Quotient

A Diagnostic Tool To Gauge Your Firm's Customer-Centric Prowess

by Dave Frankland, November 12, 2009

Forrester introduced the concept of a Customer Intelligence (CI) quotient that indentifies three levels of CI maturity in firms: functional intelligence, marketing intelligence, and strategic intelligence. At the highest maturity level, the Customer Intelligence . . .

For Enterprise Architecture Professionals

Global Enterprise Architecture Self-Assessment Tool  (186 KB XLS)

by Jost Hoppermann, November 5, 2009

Forrester's Global Enterprise Architecture Self-Assessment Tool is an interactive tool designed to help enterprise architecture professionals identify their global EA initiative's probability of success. The tool bases this assessment on an organization's . . .

For Enterprise Architecture Professionals

Global EA Drives Global IT: Assess Your EA Initiative's Global Readiness

by Jost Hoppermann, November 5, 2009

Poor results when working to facilitate global IT are often a result of poorly executed global EA programs, poor preparation, and/or a too-positive perception of the global business and IT environment. Forrester's Global Enterprise Architecture Self-Assessment . . .

For Marketing Leadership Professionals

Marketing Leaders Take On Technology

So What Happens Now?

by Lisa Bradner, October 28, 2009

Marketing leaders understand that technology is critical to their success — 61% of marketers in our survey agree that "marketing technology is a key component in my marketing organization's success." To get the most from their technology investments, . . .

For Sourcing & Vendor Management Professionals

The Forrester Wave™: Managed Global MPLS Services, Q4 2009

AT&T Leads On Strategy And Market Presence; Orange Has The Best Service Offer

by Brownlee Thomas, Ph.D., October 27, 2009

In Forrester's 54-criteria evaluation of nine managed global MPLS service providers, the Leaders included AT&T, BT Global Services, Orange Business Services, and Verizon Business. AT&T had the highest scores in both strategy and market presence, . . .

For Application Development & Program Management Professionals

Global Workforce Planning Through 2016: How Population Shifts Will Affect The Supply Of IT Skills

by Phil Murphy, October 26, 2009

The size and composition of the global workforce is changing, and the changes will affect IT professionals and business leaders in diverse ways. Population experts debate generational differences in work styles and work ethics and whether careers that . . .

For Business Process & Applications Professionals

Trends 2009: Master Data Management

Findings From Forrester's August 2009 Global Master Data Management/Data Quality Online Survey

by Rob Karel, October 23, 2009

Forrester continues to witness growing enthusiasm for master data management (MDM) initiatives across all industries, and in many cases those visions are slowly becoming reality. Yet while many large organizations work to either improve an existing MDM . . .

For Interactive Marketing Professionals

Recession Realities Improve Interactive Marketing

by Shar VanBoskirk, October 23, 2009

The recession has forced interactive marketers to think more conservatively about budget, to trim staff, and to rebudget more frequently than they would in better economic conditions. We expect tighter conditions to create habits and initiate conditions . . .

For Business Process & Applications Professionals

Trends In Data Quality  (582 KB PPT)

by Rob Karel, October 23, 2009

This set of data charts will examine key trends in data quality gleaned from Forrester's August 2009 Global Master Data Management/Data Quality Online Survey.

For Vendor Strategy Professionals

Capgemini Consulting Is Moving To Become A Global Transformation Partner For M&A

M&A Services SWOT Analysis: Capgemini Consulting, Q4 2009

by Daniel Krauss, Pascal Matzke, October 21, 2009

Capgemini Consulting, the newly formed global consulting business unit of Capgemini, provides a well-defined portfolio for mergers and acquisitions (M&A) services. This step of globalizing its business is timely, given that strategic decisions in . . .

For eBusiness & Channel Strategy Professionals

Best Practices For Tackling Universal eBusiness Challenges

What Underperforming (And Up-And-Coming) eBusiness Teams Can Learn From Peers

by Carrie Johnson, Elizabeth Davis, October 20, 2009

As companies look to boost their struggling — or brand-new — eBusiness operations, they have common questions: What are some of the fundamentals that all eBusiness leaders need to have in their arsenals? What common obstacles must be overcome when building . . .

For Sourcing & Vendor Management Professionals

IT Staff Augmentation Trends: Hourly Rates For Key IT Positions  (530 KB PPT)

by Patrick M. Connaughton, October 16, 2009

Results from a survey of 89 firms that use IT staff augmentation services.

For Sourcing & Vendor Management Professionals

IT Staff Augmentation Trends: Companies Set Their Sights On 5%-10% Rate Reductions  (550 KB PPT)

by Patrick M. Connaughton, October 16, 2009

Results from a survey of 89 firms that use IT staff augmentation services.

For Customer Intelligence Professionals

The Intelligent Approach To Customer Intelligence

A Framework For Turning Customer Data Into Smart Business Strategy

by Dave Frankland, October 16, 2009

Marketers who measure the impact of their Customer Intelligence (CI) say that it not only boosts campaign-specific metrics but also improves customer acquisition, retention, and satisfaction, as well as revenue, profitability, and customer value. Yet, . . .

For Sourcing & Vendor Management Professionals

IT Staff Augmentation Trends: Hiring Plans Show Signs Of Life, VMS Adoption Is On The Rise  (680 KB PPT)

by Patrick M. Connaughton, October 16, 2009

Results from a survey of 89 firms that use IT staff augmentation services.

For Sourcing & Vendor Management Professionals

IT Staff Augmentation Trends: Limited Data Availability Hampers Rate Benchmarking Efforts  (550 KB PPT)

by Patrick M. Connaughton, October 16, 2009

Results from a survey of 89 firms that use IT staff augmentation services.

For Infrastructure & Operations Professionals

Trends In Enterprise 802.11n Adoption, 2009  (427 KB PPT)

by Chris Silva, October 15, 2009

A data chart that looks at 802.11 adoption trends.

For Interactive Marketing Professionals

How To Work With IT To Get (Most) Of What You Want

A Guide For Interactive Marketers As They Collaborate With Internal IT Groups

by Neil Strother, October 15, 2009

Many interactive marketers find their interactions with IT to be positive, but others struggle with conflicting team priorities, slow response times, or differing communication styles. To successfully engage with IT, interactive marketers must: 1) define . . .

For Consumer Product Strategy Professionals

Consumer Age Guides Product Strategists

Insights From Forrester's Global CPS Research Panel

by Abe Garon, Doug Williams, October 13, 2009

Over the past 10 years, consumer product strategists have been hit by two massive and game-changing demographic shifts: Aging Boomers, now between the ages of 44 and 64, are just beginning to fade from the pinnacle of their earning and buying power; and . . .