For Application Development & Program Management Professionals

Learn More About Your 2009 Business Analysts  (694 KB PPT)

by Mary Gerush, November 13, 2009

These data charts highlight more data from the Forrester Research/IIBA Q2 2009 Global Business Analyst Online Survey, first reviewed in the July 23, 2009, "Your 2009 Business Analysts: Know Them To Grow Them" report.

For Application Development & Program Management Professionals

Global Workforce Planning Through 2016: How Population Shifts Will Affect The Supply Of IT Skills

by Phil Murphy, October 26, 2009

The size and composition of the global workforce is changing, and the changes will affect IT professionals and business leaders in diverse ways. Population experts debate generational differences in work styles and work ethics and whether careers that . . .

For Technology Product Management & Marketing Professionals

Rewrite The Netbook Story For Business Technology Buyers

Position Netbooks For Business Use — Especially In Emerging Markets

by Jennifer Belissent, Ph.D., October 9, 2009

For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business use. Netbooks have become known as companion devices for . . .

For Technology Product Management & Marketing Professionals

Reach Real Global B2B Tech Audiences With Virtual Events

New Tools And Best Practices For B2B Marketing Beyond Borders

by Jennifer Belissent, Ph.D., October 6, 2009

The downturn is turning out to be a double whammy for tech marketers. Budget cuts and a significant drop in the effectiveness of tried-and-true tools, like trade shows, make calls to reach wider audiences through traditional marketing activities problematic. . . .

For Technology Product Management & Marketing Professionals

Get B2B Messages Right: Balance Global Consistency And Local Relevancy

by Jennifer Belissent, Ph.D., September 15, 2009

With marketing budgets under close scrutiny, global tech marketers need to ensure that marketing messages are spot on. Yet, "spot on" is not the same for all audiences across markets. While corporate marketing wants to maintain consistent brand messages . . .

For Consumer Product Strategy Professionals

How Consumers Connect Around The World

Extending Digital Media Strategies To Emerging Markets

by Julie A. Ask, August 20, 2009

Forrester forecasts that the number of PC-based Internet connections will grow from 1.2 billion users in 2007 to 2.2 billion — or 25% of the world's population — by 2013. While large, this number doesn't yet include connectivity via cell phones. Some . . .

For Enterprise Architecture Professionals

Global Banking Platform Deals 2008: Functionality

Three Top Functional Areas Drive Banking Platform Projects

by Jost Hoppermann, August 20, 2009

Forrester surveyed 17 vendors of globally deployed banking platforms on their 2008 deals and analyzed the results from a functional and regional perspective. This analysis shows that the global perspective and regional perspectives differ: While there . . .

For B2B Market Research Professionals

Enterprise Buying Influences In Emerging Markets, 2009  (406 KB PPT)

by Ellen Daley, August 7, 2009

From: Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009

For B2B Market Research Professionals

Virtualization Trends In Emerging Markets, 2009   (408 KB PPT)

by Ellen Daley, August 7, 2009

This Data Chart is based on data from Forrester's Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009.

For B2B Market Research Professionals

Enterprise PC Buying In Emerging Markets, 2009  (398 KB PPT)

by Ellen Daley, August 7, 2009

From: Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009.

For Enterprise Architecture Professionals

Global Banking Platform Deals 2008: Regions

Some Like It Hot

by Jost Hoppermann, July 31, 2009

Forrester surveyed 17 vendors of globally deployed banking platforms on their 2008 deals and analyzed the results with a regional perspective. This analysis shows that North America joined Asia Pacific and Europe as one of the most active regions, and . . .

For eBusiness & Channel Strategy Professionals

Global Online Population Forecast, 2008 To 2013

by Zia Daniell Wigder, July 21, 2009

Despite the global economic slowdown, worldwide use of the Internet continues unabated. By 2013, there will be 2.2 billion Internet users in the world. While every region's Internet population is projected to grow, Asia remains the biggest global growth . . .

For B2B Market Research Professionals

Global IT Security Technology Adoption Trends: 2009  (441 KB PPT)

by Jonathan Penn, July 17, 2009

This will be a continuation of the PCI X-Ray series, looking at using network segmentation to reduce the scope of PCI and increase security at the same time.

For B2B Market Research Professionals

Green IT Adoption By Geography, Q2 2009  (462 KB PPT)

by Christopher Mines, July 17, 2009

This data chart provides data of green IT adoption and trends by geography.

For B2B Market Research Professionals

How The Economic Crisis Is Affecting Global IT Spend  (445 KB PPT)

by Jennifer Belissent, Ph.D., July 17, 2009

Data displaying the economic crisis' effect on global IT spend.

For Vendor Strategy Professionals

Canada And Latin America IT Outlook: 2009 To 2010

Caught In A Global Recession, These Markets Will Lag The US Tech Recovery

by Andrew Bartels, June 23, 2009

The Canadian and Latin American IT markets are far smaller than the US market, will decline in 2009 to a much greater degree in dollar terms, and will lag behind the US tech recovery in 2010. Nonetheless, these markets are worth pursuing for IT vendors. . . .

For Application Development & Program Management Professionals

Software Configuration Management Tool Adoption Trends In The Americas

by Jeffrey S. Hammond, June 18, 2009

Over the past three years, respondents to Forrester's annual Enterprise And SMB Software Survey have demonstrated increasing awareness and adoption of application life-cycle management (ALM) processes and tools. ALM 2.0 — the next generation of tool support . . .

For B2B Market Research Professionals

Enterprise And SMB Global IT Budgets And Spending Survey, Q2 2009

Business View and IT View Technographics Survey, June 1, 2009

For B2B Market Research Professionals

Demand Insights: The Global Collaboration Market Is Flat

Universal Business Needs Make Collaboration Tools Important Globally

by TJ Keitt, May 19, 2009

Universal business concerns about keeping employees and partners on the same page and productive in an increasingly stratified business environment have business leaders around the world scrambling for solutions. Recognizing this need, vendors have emerged . . .

For Vendor Strategy Professionals

Market Overview: Green IT Services

A Bright Outlook For IT Sustainability Consulting

by Christopher Mines, April 24, 2009

IT services companies are responding to client needs by building green IT and corporate sustainability practices. We continue to forecast very healthy growth — 60% CAGR —for this market, peaking at $4.8 billion in worldwide user spending in 2013. Since . . .

For B2B Market Research Professionals

Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, and Africa, Q1 2009

IT View Technographics Survey, April 1, 2009

For Sourcing & Vendor Management Professionals

Complementing India With Nearshore Strategies: Spotlight On Spain

How European Firms Drive Nearshore Value With Spanish Resources

by Euan Davis, February 27, 2009

Sourcing executives rarely hear about Spain as a nearshore destination, but Spain attracts vendors and buyers alike with its large, well-qualified IT labor pool, world-class vertically focused services resources, competitive IT services rates, and potential . . .

For Technology Product Management & Marketing Professionals

Sow Web 2.0 To Target Emerging Tech Markets

Community-Driven "Market Self-Selection" Identifies Gems Beyond The BRIC Markets

by Jennifer Belissent, Ph.D., December 19, 2008

With the economic downturn sapping the US and other established tech markets, technology industry marketers are fast at work identifying new targets among higher-growth, emerging markets. With so much attention placed on the BRIC (Brazil, Russia, India, . . .

For Technology Product Management & Marketing Professionals

Predictions 2009: Emerging Tech Markets

by Jennifer Belissent, Ph.D., December 19, 2008

Despite the dire straits of the world economy, emerging markets continue to hold significant promise for the tech industry. Increased business and consumer use of the Internet and information and communication technology (ICT) drives infrastructure requirements . . .

For Vendor Strategy Professionals

Case Study: Telefónica Invigorates Its Multinational Corporation Pitch

by Mike Cansfield, October 24, 2008

Telefónica is the fourth largest phone company in the world by market capitalization, and yet it has struggled in the past to attract multinational corporation (MNC) business. A new approach in the way it sells to this customer set is changing this and . . .