For Technology Product Management & Marketing Professionals

The State Of Global Enterprise IT Budgets: 2009 To 2010

Business Data Services Global

by Jennifer Belissent, Ph.D., November 18, 2009

This document provides enterprise highlights of an extensive data set collected via Forrester's Enterprise And SMB Global IT Budgets And Spending Survey, Q2 2009. The survey covers budget trends and priorities from 2009 through the first half of 2010 . . .

For CIOs

Benchmarking ANZ IT Budgets

Despite A Resilient Economy, IT Spending Plans Remain Conservative

by Tim Sheedy, November 13, 2009

Since the credit crunch began to bite, Australian and New Zealand (ANZ) IT leaders have faced more positive market conditions than their peers in many other countries around the world — particularly those in North America and Europe. This is reflected . . .

For Vendor Strategy Professionals

3Com Gives HP Core Networking — And Amps Up Cisco Competition

The Converged Infrastructure Market Heats Up

by Ellen Daley, November 12, 2009

HP announced an agreement yesterday to acquire 3Com for about $2.7 billion. This deal is mostly about market — not product — acquisition. HP gets China (a strong growth market), a good enterprise switch, a solid security product, and a router portfolio. . . .

For CIOs

IT In The Public Sector In Australia

Benchmarking Your Practice Against Your Global Peers

by Tim Sheedy, October 28, 2009

With the tightening of IT budgets in the Australian federal government due to the review of IT operations by Sir Peter Gershon, the considerable consolidation of public sector agencies at the state level, and the considerable drop in tax revenues brought . . .

For B2B Market Research Professionals

Do B2B Customer Satisfaction Right In Tech

Implementing Four Key Disciplines Will Save You Time And Money

by Brad Bortner, October 27, 2009

Business-to-business (B2B) customer satisfaction research is not some sort of rare, exotic research. The same benefits of highly satisfied consumer customers will come to those who execute on actionable B2B customer satisfaction research, including enhanced . . .

For Infrastructure & Operations Professionals

Trends In Enterprise 802.11n Adoption, 2009  (427 KB PPT)

by Chris Silva, October 15, 2009

A data chart that looks at 802.11 adoption trends.

For Technology Product Management & Marketing Professionals

Rewrite The Netbook Story For Business Technology Buyers

Position Netbooks For Business Use — Especially In Emerging Markets

by Jennifer Belissent, Ph.D., October 9, 2009

For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business use. Netbooks have become known as companion devices for . . .

For Vendor Strategy Professionals

Market Momentum: Enterprise Mobility Year In Review

Analysis Of Mobility Press Announcements Identify Key Vendor Opportunities

by Michele Pelino, October 7, 2009

An analysis of publicly available enterprise mobility announcements between mid-2008 through mid-2009 highlight opportunities for vendors in the mobility ecosystem, including device manufacturers, network operators, application developers, systems integrators, . . .

For Vendor Strategy Professionals

Cisco Continues Its March On Collaboration Strategy

Decision To Acquire Tandberg Is About More Than Just Video

by Henry Dewing, October 6, 2009

Cisco has made an approved offer to acquire Tandberg, promising to develop an integrated, unified, video-centric collaboration capability and foment the creation of a new market for unified collaboration solutions. Cisco continues its march to deliver . . .

For Customer Experience Professionals

The Customer Experience Generation Gap

Customer Experience Index Scores Across Five Generations And 12 Industries

by Bruce D. Temkin, September 30, 2009

Across most industries, Seniors give firms the highest marks for customer experience, and Gen Yers give them the lowest. The most significant exception is that Older Boomers give PC manufacturers the lowest scores. The difference across generations is . . .

For Vendor Strategy Professionals

US And Global IT Market Outlook: Q3 2009

The Tech Recovery In Q4 2009 Is Still On Track, Despite A Worse Growth Rate For 2009

by Andrew Bartels, September 29, 2009

Forrester stays steady with our earlier projections — the US tech market will start to recover from the downturn in Q4 2009, with the global tech market improving in 2010. As we expected, Q2 2009 was another down quarter in the US and in other markets. . . .

For Business Process & Applications Professionals

Case Study: Cisco Consumer Business Group Builds The Business Case For Social Media

Best Practices In Customer Service Social Media

by Natalie L. Petouhoff, Ph.D., September 28, 2009

Consumer Business Group (CBG) — formerly Linksys — is a division of Cisco that offers a wide variety of consumer and small office voice over IP (VoIP) and networking solutions such as routers, switches, and storage systems under the Linksys by Cisco brand. . . .

For Business Process & Applications Professionals

Case Study: NetApp Marketing Takes Ownership Of Its Community Initiative To Ensure Success

Best Practices In Customer Service Social Media

by Chip Gliedman, Natalie L. Petouhoff, Ph.D., September 28, 2009

NetApp is an industry-leading provider of storage and data management solutions. It has a presence in more than 100 countries; thousands of customers and a network of more than 2,200 partners; and a culture of innovation, technology leadership, and customer . . .

For Business Process & Applications Professionals

Case Study: Intel Uses Social Media To Transform The Customer Experience

Best Practices In Customer Service Social Media

by Natalie L. Petouhoff, Ph.D., September 28, 2009

Most people know Intel as a provider of microprocessors for large manufacturers such as Apple, Dell, and HP. However, a large proportion of Intel's business comes from an elaborate network of customers, including resellers, from around the globe. To effectively . . .

For Technology Sales Enablement Professionals

North American Insurance IT Spending In 2009

Despite Gloom, Most North American Insurer Budgets Remain Stable

by Ellen Carney, September 22, 2009

The North American insurance industry is still plowing forward in an economy that fell completely off the rails during the third quarter of 2008. This year, insurers are tackling the impacts of a long global recession, hefty declines in rates and written . . .

For Consumer Product Strategy Professionals

Case Study: How HP Drives World-Class Product Innovation

Openness And Tight Management Define HP's Innovation Process

by Paul Jackson, September 21, 2009

In HP's 70-year history, it has innovated in many new and established technology fields. But how does the firm cope with the inevitable slide — faced by most dominant global firms — into driving established products rather than innovative ones? Whether . . .

For Vendor Strategy Professionals

Market Momentum: IT Security Market, H1 2009

by Jonathan Penn, September 16, 2009

Forrester's market momentum overview assists vendor strategy professionals in tracking the evolution of the IT security market and in gathering intelligence about the major activities in that industry. In H1 2009, we tracked 178 different activities across . . .

For Customer Experience Professionals

Service Seekers Are More Loyal Than Price Seekers

Examining Four Segments Of Consumers Across 12 Industries

by Bruce D. Temkin, August 31, 2009

In previous research, Forrester created four segments of consumers based on their interest in low prices and good customer service: Service Seekers, Price Seekers, Price & Service Seekers, and Others. We examined the loyalty of these segments across . . .

For B2B Market Research Professionals

European IT Market Outlook: 2009 To 2010

The European Recession Hurts IT Purchases

by Andrew Bartels, Peter O'Neill, August 28, 2009

The European market for business-purchased technology goods and services (measured in euros) will decline by 6.3% in 2009, and be slow to recover in 2010 with only 4% growth. In both regards, it will lag behind the US tech market, which will have a smaller . . .

For Business Process & Applications Professionals

Case Study: Lenovo Takes Ownership Of Social Media To Reduce Customer Service Costs

Best Practices In Customer Service Social Media

by Natalie L. Petouhoff, Ph.D., August 14, 2009

When Lenovo acquired the IBM PC Computing division, it saw that customers were talking about its products in third-party forums like notebookreview.com and thinkpads.com, and it worried that it was being left out of these important conversations. Lenovo . . .

For Business Process & Applications Professionals

Best Practices: Five Strategies For Customer Service Social Media Excellence

Use Social Technologies To Improve Customer Experiences And Lower Costs

by Natalie L. Petouhoff, Ph.D., August 14, 2009

As consumers rapidly adopt social media — and use it to voice their displeasure about brands and complain about products and services — customer service professionals struggle with how best to harness the power of the cloud to transform customer experiences. . . .

For Infrastructure & Operations Professionals

Contact Center Purchase Plans And Trends In 2009

Positive Growth For Software And Services For Core Operations

by Elizabeth Herrell, August 13, 2009

Major software investments in existing contact centers will grow at 40% in 2009 according to Forrester's recent survey of contact center decision-makers. However, new licenses for agents' positions will experience only modest growth, as expansion plans . . .

For Infrastructure & Operations Professionals

Get A Good Start With Unified Communications

Upfront Planning Ensures A More Effective Deployment

by Elizabeth Herrell, August 12, 2009

While many businesses express high interest in deploying unified communications (UC), they often struggle to advance their plans. They face challenges developing their UC business case and getting the executive attention and commitment for UC upgrades. . . .

For B2B Market Research Professionals

The State Of SMB IT Budgets: 2009

Business Data Services North America And Europe

by Heidi Lo, Andrew Bartels, August 7, 2009

This document provides SMB highlights of an extensive data set collected via Forrester's Enterprise And SMB Global IT Budgets And Spending Survey, Q2 2009. Overall, the global recession has made CIOs and IT decision-makers cut back their IT budgets, with . . .

For B2B Market Research Professionals

Enterprise PC Buying In Emerging Markets, 2009  (398 KB PPT)

by Ellen Daley, August 7, 2009

From: Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009.