For Business Process & Applications Professionals

Use Master Scheduling To Drive Service Levels

How Consumer Goods Value Chains Can Retain Customers Through A Recession

by George Lawrie, January 28, 2009

Empty shelves are a significant threat to brands and retailers as the economy sinks into a recession, and consumers may be tempted to buy cheaper merchandise or shop elsewhere. Yet, service levels on retailers' shelves have obstinately remained at the . . .

For Customer Experience Professionals

Best And Worst Of Brand Building Web Sites, 2008: Soft Drink Brands

by Ron Rogowski, November 14, 2008

The soft drink industry features some of the most recognized brand names in the world, like Coca-Cola, Dr Pepper, Fanta, and Pepsi. But how good is the brand experience offered by major soft drink brands' Web sites? To find out, we graded the sites of . . .

For Customer Experience Professionals

Best And Worst Of Brand Building Web Sites, 2008

Forrester Applies Its Updated Web Site Brand Review Methodology To The Sites Of 20 Top Brands

by Ron Rogowski, October 10, 2008

How good is the overall experience offered by leading brands' Web sites in 2008? To find out, we graded the sites of 20 top brands using Forrester's updated Web Site Brand Review methodology. Our tests measure how well top sites cater to user needs (Brand . . .

For Customer Experience Professionals

Design Persona Best Practices From Japan

Examining How Four Organizations Successfully Use Design Personas

by Jonathan Browne, September 16, 2008

Forrester decided to highlight four successful design persona initiatives within Japanese organizations that we found during our research. Hakubaku used personas to engage moms with its Web site. Fujitsu used personas to represent the children, teachers, . . .

For CIOs

Case Study: PepsiAmericas' CIO Enables BT Partnership With IT Operational Excellence

by Alex Cullen, August 15, 2008

All CIOs want to be valued partners to their business peers, helping with company strategy and making smarter use of IT, instead of heads-down focused on running the IT organization. PepsiAmericas' Senior Vice President and CIO Ken Johnsen has established . . .

For B2B Market Research Professionals

Mobile Application Evaluations And Pilots By Industry  (233 KB PPT)

by Ellen Daley, July 9, 2008

An industry comparison of eight types of mobile applications currently being evaluated or piloted by firms. See what's hot and what's not, and which industries may be poised to take the lead in adoption for wireless email and BlackBerry, personalized . . .

For Customer Experience Professionals

Sprite Invites Teens To Its Mobile Social Yard

by Vidya L. Drego, December 31, 2007

To reach a primarily teenage and young adult audience, Coca-Cola's Sprite team created The Sprite Yard — a mobile social network that allows users to share content, pictures, messages, and calendars with their friends as well as immediately redeem codes . . .

For Business Process & Applications Professionals

Case Study: ConAgra Sales Operations And Inventory Planning

by George Lawrie, September 13, 2007

Mastering demand management requires forecasting improvements and the data and tools to determine how best to build inventory for future consumption. ConAgra Food's demand management process illustrates best practices in implementing an integrated sales . . .

For Interactive Marketing Professionals

WOM Marketing ROI: Dunkin' Donuts Case Study

Dunkin' Donuts Shows The Value Of A WOM Marketing Campaign

by Rebecca Jennings, August 6, 2007

Dunkin' Donuts engaged BzzAgent to spread the word about its new Latte Lite, resulting in measurable sales increases in the 12-week campaign period. Its experience showed that products with a simple, appealing message can very quickly generate word of . . .

For Marketing Leadership Professionals

Case Study: Del Monte Listens With Customer-Centric Technology

by Peter Kim, June 19, 2007

An obvious, but often overlooked, tenet of customer centricity is listening to customers. Del Monte leverages technology to listen to a wider range of customers and uses customer input to influence product development and drive more customer-focused marketing . . .

For eBusiness & Channel Strategy Professionals

Targeting Online Food Lovers

Identifying Segments and Online Advertising Opportunities

by Monique Levy, March 19, 2007

Food- and lifestyle-related advertisers and publishers are leveraging the Internet with increasing aggressiveness. In 2006, Yahoo! Food launched, and Epicurious announced record traffic during Thanksgiving. Also, a relaunch of Marthastewart.com is planned . . .

How Fast Food Brands Succeed Online

Forrester Grades Four Sites On How Well They Build Their Brands

by Harley Manning, July 29, 2005

The fast food and quick service industry includes brands that are also cultural icons like McDonald's and Burger King. But how good is the brand experience offered by major fast food Web sites? To find out, we graded the sites of four top brands on how . . .

Maximizing Grocery Loyalty Data

Smart Grocers Will Use Card Data To Redefine The Entire Shopping Experience

by Christine Spivey Overby, February 24, 2005

Today's grocery loyalty programs still don't create loyalty. Even the biggest grocery spenders are more likely to belong to multiple grocery loyalty programs than a single one. Instead of using programs as discounting tools, grocers must use their loyalty . . .

Linking RFID And Global Data Sync

VeriSign And Global Data Sync Vendors Forge A Crucial Partnership

by Christine Spivey Overby, June 11, 2004

In the consumer goods and retail sector, new intercompany RFID projects will push the limits of today's global data synchronization (GDS) network. These RFID initiatives require new technologies — grouped together as the EPCglobal Network — to manage . . .

Regulations Mean RFID Tags For Tracing Food

by Charles Homs, David Metcalfe, December 12, 2003

Regulations that mandate the ability to trace the origins of food are coming into place to control the food chain, solve food scares quickly, and prevent bioterrorism. Tagging food with RFID tags will help manufacturers and retailers comply.

In 2004, Fast Food Must Go High-Tech

by Kate Delhagen, Joshua Walker, Esther H. Yuen, Kimberly Chaskey Toedtman, November 7, 2003

Consumers who frequently buy food and beverages from companies like McDonald's, Carl's Jr., Wawa, and Starbucks say that they want the latest high-tech retail conveniences. In response, fast-food retailers must accelerate their use of self-service technologies . . .

The Textbook Emotive Network: SmulWeb

by Jaap Favier, Rebecca Jennings, Tim van Tongeren, July 25, 2003

Dutch SmulWeb - "YummyWeb" - is a food-related Emotive Network with 300,000 active users, about 5% of Dutch online adults. The firm's new money generator: online focus groups that test and discuss new Unilever food products.

Convergence of Beverages and Banking to Grow Bank Revenues

by Penny Gillespie, June 19, 2003

Although adoption may be initially slower than hoped, multi-application payment cards do offer value to their users, promote the beverage brand name and can lead to more formalized banking relationships.

CPG Brand Snapshot: Coke And Pepsi

by Christine Spivey Overby, Kimberly Chaskey Toedtman, Kate Delhagen, April 18, 2003

Forrester analyzed 12 months of purchase history for 4,769 primary grocery shoppers to understand how families purchase mega-cola brands Coca-Cola and Pepsi. Among the key findings:

CPG Brand Snapshot: Sports Drinks

by Christine Spivey Overby, Kimberly Chaskey Toedtman, Kate Delhagen, March 7, 2003

Forrester analyzed 12 months of purchase history for 4,769 primary grocery shoppers to understand how families purchase isotonic brands Gatorade and Powerade. Among the key findings:

CPG Brand Snapshot: Canned Fruits

by Gregory N. Flemming, Ph.D., Kimberly Chaskey Toedtman, Kate Delhagen, January 24, 2003

Forrester analyzed 12 months of purchase history for 4,769 primary grocery shoppers to understand how families purchase canned fruit brands Del Monte and Dole. Among the key findings:

For Business Process & Applications Professionals

Product Life-Cycle Management Solutions for the Food and Beverage Industry

by Erica Driver, November 13, 2002

Due to specialized requirements, manufacturers in the food and beverage industry should scrutinize the functional suitability of solutions from vendors that target not only food and beverage industries, but discrete manufacturers as well.

Consumers Won't Buy Much At MyCereal.com

by Robert Rubin, Chris Charron, Kimberly Chaskey Toedtman, December 20, 2001

MyCereal.com won't work. At more than double the price per serving, even the wealthiest cereal lovers will stick with their prepackaged favorites. But mass customization will bear fruit: improved product development and direct connections with brand ambassadors . . .

Tap Online Drinkers To Boost Beer And Wine Sales

by Gregory N. Flemming, Ph.D., Chris Charron, Kimberly Chaskey Toedtman, December 19, 2001

Beer and wine marketers can use the Net to reach consumers even before online alcohol sales take off. Brewers should strengthen brand loyalty with online sweepstakes and gifts. Wineries can entice choosier drinkers with email updates about new harvests.

UCCNet Is Making Progress in the Retail Sector

by Ken Vollmer, November 27, 2001

Clients in retail markets should take a fresh look at the UCCNet solutions as it has made significant progress during the last two years in developing hub-based, data synchronization capability.