For Business Process & Applications Professionals

Use Master Scheduling To Drive Service Levels

How Consumer Goods Value Chains Can Retain Customers Through A Recession

by George Lawrie, January 28, 2009

Empty shelves are a significant threat to brands and retailers as the economy sinks into a recession, and consumers may be tempted to buy cheaper merchandise or shop elsewhere. Yet, service levels on retailers' shelves have obstinately remained at the . . .

For Business Process & Applications Professionals

Case Study: C&S Wholesale Adopts Collaborative Demand Forecasting

by George Lawrie, January 21, 2009

C&S Wholesale Grocers, the second-largest food wholesaler in North America, faced serious problems in servicing supermarket demand in more than 2 million item location combinations. Drowning in a rising tide of promotions and new product introductions, . . .

For eBusiness & Channel Strategy Professionals

How To Increase Grocery Sales In A Grim Economy

Grocers Must Target Price-Sensitive, High-Spending Online Grocery Shoppers

by Victoria Bracewell Lewis, Lauriane Camus, November 6, 2008

Retailers must face facts: In this time of economic downturn, cash-strapped consumers across Europe and North America will increasingly shop around for bargains. Online grocery shoppers are high spenders who will choose low prices over brands and who . . .

For Customer Experience Professionals

UK Grocery Retail Web Site Design, 2008

by Craig Menzies, October 17, 2008

As part of a larger analysis of 12 firms across four industries, Forrester applied its Web Site Review methodology to the Web sites of the UK's top three grocery retailers: Sainsbury's, Tesco, and ASDA. As a group, the grocery retail sites received the . . .

For Customer Experience Professionals

Best And Worst Of UK Site Design, 2008

Forrester Applies Its Web Site Review Methodology To 12 Major Firms

by Marta Baigorri, September 2, 2008

Forrester applied its Web Site Review methodology to the site experiences at 12 firms — three each of the largest newspapers, TV broadcasters, retailers, and wireless providers in the UK. Of all the evaluated sites, only BT achieved a passing score — . . .

For Technology Sales Enablement Professionals

Industry Essential: Global Retail Industry

eCommerce Revitalization And "Legacy Lifelines" Dominate Retailers' IT Plans Around The Globe

by George Lawrie, August 13, 2008

IT spending and interest in new initiatives follows the sun, with optimism waning from Asia Pacific to Europe and then to North America. But retailers across the globe share many priorities — notably, common interest in prolonging the life of legacy apps . . .

For Consumer Market Research Professionals

Technographics® Insight: European Online Grocery Shopping  (188 KB PPT)

by Reineke Reitsma, November 26, 2007

Online grocery shopping struggles to reach a broader audience, with only 3% of online consumers buying groceries online in 2007 compared to 2% in 2002. The UK leads in uptake and represents 56% of the 4.3 million online grocery shoppers in Europe. European . . .

For eBusiness & Channel Strategy Professionals

Asda Communicates Goals of Affordability and Sustainability to Customers

by Dorothee Guthrie-Vogel, November 23, 2007

For Business Process & Applications Professionals

Case Study: A North American Grocery Chain Adopts Transparent Allocation And Replenishment

by George Lawrie, October 16, 2007

A leading grocery chain used physical reorganization, reassignment of responsibility for inventory, and a deeper understanding of the relationship between service levels and inventory to tackle vendor reliability, overtime costs, and stock-out issues. . . .

Differentiating The Grocery Experience

How Technology Helps Grocery Retailers Enrich The In-Store Experience

by Tamara Mendelsohn, June 19, 2006

With low margins and eroding market share, North American grocers must make the shopping experience more relevant to consumers — or lose them. Innovative store technologies now allow grocery retailers to give consumers what they want: time and money savings . . .

Maximizing Grocery Loyalty Data

Smart Grocers Will Use Card Data To Redefine The Entire Shopping Experience

by Christine Spivey Overby, February 24, 2005

Today's grocery loyalty programs still don't create loyalty. Even the biggest grocery spenders are more likely to belong to multiple grocery loyalty programs than a single one. Instead of using programs as discounting tools, grocers must use their loyalty . . .

How Grocery Shoppers Change With Age

Tailoring Grocery Email Services To Different Age Groups

by Christine Spivey Overby, December 2, 2004

Not all grocery shoppers want the same online and email services from consumer packaged goods (CPG) manufacturers and grocery retailers. Among these shoppers, age is a key driver of technology adoption, online preferences, and grocery spending. Email . . .

CPG Promotions For The Multichannel Consumer

by Christine Spivey Overby, November 17, 2004

Grocery shoppers now move from offline to online channels with ease and regularity. Sixty-four percent have researched some type of product — CPG or otherwise — online and then purchased that same product offline. While more of these shoppers go online . . .

Grocery Shoppers Choose Price Over Brand

by Hellen K. Omwando, Jaap Favier, Tim van Tongeren, October 29, 2003

Grocery discounters in Germany like Aldi now capture more than 60% of the German market. Will the price wars that they've started abroad with leaders like Dutch grocer Ahold influence online grocery shoppers? Yes. These high spenders value price over . . .

Smart Screens Boost Stop & Shop's Store Experience

by Christine Spivey Overby, Joshua Walker, Esther H. Yuen, September 12, 2003

Stop & Shop Supermarket's smart screen pilot makes shopping more convenient. The result: a differentiated store experience that's sure to improve customer loyalty.

Smart Multichannel Grocery Retail Strategies

by Hellen K. Omwando, Jaap Favier, Tim van Tongeren, Manuel Ángel Méndez, June 24, 2003

Grocery retailers in Europe have started investing in in-store technologies. To optimize these investments, they must bridge the gap between clicks and bricks by creating smart shopping experiences that tie together customer and product knowledge.

For Application Development & Program Management Professionals

Recent Adoption by Major Grocery Retailers Improves the Prospect of Success for the UCCnet Initiative

by Ken Vollmer, April 16, 2003

During the last month, two of the largest grocery retailers have signed up for varying levels of UCCnet services and, by doing so, have significantly increased the prospect of success for this groundbreaking supply chain coordination effort.

Analyzing Sam's Club, Costco, And BJ's Shoppers

by Kate Delhagen, Amy Dash, Christopher M. Kelley, March 24, 2003

More than half of US primary grocery shoppers stock up at club stores. While they're an attractive - and demanding - grocery shopping segment, club shoppers differ widely. Our analysis of Sam's Club, Costco, and BJ's Wholesale Club shoppers exposes differences . . .

Fixing Grocery Loyalty Programs

by Christine Spivey Overby, Kate Delhagen, Amy Dash, January 29, 2003

Today's undifferentiated grocery shopping cards don't create consumer loyalty. US grocers must tailor their programs to four types of grocery shoppers to increase their share of basket and profitability.

Winning In A Wal-Mart World

by Christine Spivey Overby, Kate Delhagen, Kimberly Chaskey Toedtman, November 4, 2002

Wal-Mart embraces technology to deliver its low prices, but grocery shoppers' loyalty is still up for grabs. CPG players must duplicate Wal-Mart's supply chain mastery and differentiate with high-service shopping experiences.

Online Grocery Shoppers Are Big Spenders

by Reineke Reitsma, Ioanna Stagia, October 30, 2002

The 2% of online European consumers who bought their groceries via the Net in the past three months are very interesting consumers: They're working women with a family and with money to spend - and they have no trouble spending it on the Net.

CPG Brand Snapshot: Private-Label Products

by Gregory N. Flemming, Ph.D., Kimberly Chaskey Toedtman, Kate Delhagen, October 2, 2002

Forrester analyzed 12 months of grocery purchases for 6,376 primary grocery shoppers to understand consumers' appetite for private-label products like pasta and paper towels. Among the key findings:

Effective Email Marketing For CPG Manufacturers

by Christine Spivey Overby, Kate Delhagen, Kimberly Chaskey Toedtman, August 15, 2002

Grocery shoppers are responsive to email services provided by consumer packaged goods manufacturers. CPG marketers must create targeted email conversations to capitalize on shoppers' receptivity and avoid email fatigue.

Online CPG Sampling Makes Sense

by Christine Spivey Overby, Kimberly Chaskey Toedtman, Chris Charron, Jim Nail, August 6, 2002

Grocery shoppers love free samples and can't wait to tell family and friends - and CPG companies - what they think. CPG marketers should bolster online sampling by marketing freebies on recipe sites, paving the way for interactive TV sampling ads.

Smart CRM For CPG Manufacturers

by Christine Spivey Overby, Chris Charron, Kimberly Chaskey Toedtman, May 29, 2002

Consumers want to connect to their favorite CPG brands. By using the Web and email to drive meaningful interactions, CPG manufacturers create positive brand impressions and stimulate grocery shoppers' purchase intent.