For Consumer Product Strategy Professionals

Taking Digital Music To The Mainstream: The Music Product Features For The Living Room

by Mark Mulligan, November 6, 2009

The iPod heralded a new paradigm in music consumption, but it has done little to counter the impact of the CD's terminal decline; it may even have helped accelerate it. Although mobile music now looks set to start delivering on some of its promises, it . . .

For Consumer Product Strategy Professionals

Who Will Pay For Online Content?

Integrate Social Media To Attract European Online Movie Buyers

by Nick Thomas, November 4, 2009

Despite widespread gloom, it appears that European Internet users are willing to pay for certain kinds of online content, including music, movies, and eBooks, although none of these markets is anywhere near maturity. Understanding how and where current . . .

For Consumer Product Strategy Professionals

US Portable Media Player Forecast, 2009 To 2014

by Sonal Gandhi, October 21, 2009

The recession and cannibalization by phones are among the factors contributing to the slowing of the dedicated media player market. Forrester expects unit sales to grow at a compound annual growth rate (CAGR) of 2.5% in the next five years. The user base . . .

For Consumer Product Strategy Professionals

How To Rebuild The Media Industries

What Everything Will Look Like After Recovering From The Media Meltdown

by James L. McQuivey, Ph.D., October 9, 2009

We have proclaimed the death of the music industry, the decline of print journalism, and the radical overhaul of the TV and movie business. And while each industry is being remade in its own unique way, there is a fundamental similarity in the way that . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Use Of Mobile Phones Beyond Calls And Texts  (727 KB PPT)

by Jacqueline Anderson, October 9, 2009

This highlight deck summarizes the key findings related to mobile from Forrester's North American Technographics Mobile and Telecom Online Survey, Q3 2009 (US). This is the first survey highlight in a series from the North American Technographics Mobile . . .

For Consumer Product Strategy Professionals

European Paid Content And Online Activity Forecast, 2009 To 2014

Two-Thirds Of European Internet Users Will Be Watching Online Video By 2014

by Nick Thomas, October 8, 2009

Western European Internet users have embraced the Web as a place to read news, play games, listen to music, and, especially, watch video. Consumption of all these will continue to rise, but most users of most content will not pay for it directly. Monetization . . .

For Consumer Product Strategy Professionals

Music Product Manifesto: The Product Features That Will Save Recorded Music

by Mark Mulligan, September 29, 2009

In 2009, the album celebrates its 100th birthday and yet remains the centerpiece of the recorded music product portfolio. The time has come for a radical overhaul of the recorded music product range. Forrester proposes a music product manifesto of consumer . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Canadians' Use Of Mobile Phones Beyond Calls And Texts  (538 KB PPT)

by Jacqueline Anderson, September 21, 2009

This highlight deck summarizes the key findings related to mobile from Forrester's North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada). This is the first survey highlight in a series from the North American Technographics . . .

For Consumer Product Strategy Professionals

Music Release Windows: The Product Innovation That The Music Business Can't Do Without

by Mark Mulligan, September 4, 2009

In the late 20th century, music business artist contracts, development cycles, release schedules, and promotional activity were all shaped around getting a little shiny disc of a dozen or so tracks into the stores. Now in the 21st century, the album straightjacket . . .

For Consumer Product Strategy Professionals

Making Cloud-Based Music Services Fulfill Their Destiny

by Sonal Gandhi, September 4, 2009

On-demand music app Spotify is about to become available on the iPhone. This marks a giant step forward for cloud-based music. Services that aspire to provide a true cloud-based music experience should ensure that they are platform- and brand-agnostic . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Generational Analysis Of Recessionary Impact On Music, Movie, And Video Game Spending  (516 KB PPT)

by Ina Mitskaviets, Corina Matiesanu, August 25, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics Media And Advertising Online Survey, Q2 2009 (US).

For Consumer Product Strategy Professionals

The Future Of Music On Cell Phones

by Sonal Gandhi, August 17, 2009

Uptake of music on phones in the US has been lackluster so far. Part of the reason is that mobile and music providers have focused on their business models first and the user experience second. Europe and Asia have fared better in terms of user adoption, . . .

For Consumer Product Strategy Professionals

How To Survive The Media Meltdown

Identifying Successful Content Strategies

by Nick Thomas, August 5, 2009

The media meltdown — where traditional media business models based on scarcity and control are fundamentally challenged by the new realities of digital media consumption — is creating huge problems for media companies. But consumers are spending more . . .

For Consumer Market Research Professionals

Technographics® Insight: Media Downloading Behavior In Europe  (552 KB PPT)

by Joost van Kruijsdijk, July 16, 2009

This Technographics Insight focuses on the usage of file sharing software and legal music downloading services. It also looks at how the usage overlaps, and which countries and age groups lead in the usage of file sharing and legal music downloading.

For Consumer Product Strategy Professionals

Music And ISPs: The Time Is Right For A New Relationship

by Sonal Gandhi, July 14, 2009

Universal Music and Virgin Media's launch of an unlimited MP3 subscription service in the UK marks a new era in the music label/ISP relationship. While labels and ISPs have not had much success at forming mutually beneficial partnerships in the past in . . .

For Consumer Product Strategy Professionals

The Recession's Impact On US Media Consumers

by Sarah Rotman Epps, July 8, 2009

Eighteen months into the US recession, consumers are feeling the pain. They're cutting back on certain forms of media and entertainment, such as buying music CDs, DVDs, and magazines from a store or kiosk. But other forms of media show stability: For . . .

For Consumer Product Strategy Professionals

The Napster Legacy: File Sharing 10 Years On

by Sonal Gandhi, Mark Mulligan, June 5, 2009

After 10 years and numerous attempts to combat it, file sharing remains the biggest thorn in the media industry's side. While the true financial impact of file sharing remains a contentious topic, it has permanently shaped consumers' expectations of digital . . .

For Consumer Product Strategy Professionals

All Media Fans Are Not Created Equal

by Sonal Gandhi, May 20, 2009

US fans of music, TV, newspapers, and books have different propensities for media consumption — some of which can be explained by their demographic characteristics. Music fans, for instance, are young digital pioneers, while TV fans more closely reflect . . .

For Consumer Product Strategy Professionals

The "Smartphone" Is Dead: Long Live Smart Phones And Smart Gadgets

by Ian Fogg, May 15, 2009

Apple's and Google's arrival in the mobile market is causing knock-on effects throughout the market and is opening up opportunities. All mobile handsets are becoming smarter and Internet-capable. Yesterday's smart high-end phone is today's midrange phone . . .

For Consumer Product Strategy Professionals

The Year Of The Internet-Connected TV

TV Manufacturers Must Be Ready For Change In The Living Room

by Nathan Safran, May 14, 2009

In 2008, we watched as streaming media made its way into the home via such diverse connected devices as set-top boxes, games consoles, DVRs, and Blu-ray players. 2009 has brought us the news we all knew was coming: The TV is going to be connected to the . . .

For eBusiness & Channel Strategy Professionals

Market Overview: Digital eCommerce Solutions

The Landscape Of Digital eCommerce Solutions Continues To Evolve

by Brian K. Walker, May 5, 2009

Digital products have become a ubiquitous part of the modern lifestyle as consumers buy and download software and digital media of all types to consume — on their PCs, mobile phones, handheld devices, and increasingly on their TVs. To meet this demand . . .

For Consumer Product Strategy Professionals

How Digital Consumption Is Reinventing The Media Industry

How The Forrester Content Strategy Review Can Help

by Nick Thomas, May 1, 2009

The media industry is in the middle of a revolution, and it's tough out there. As content and consumption become increasingly digital, old business models based on tightly controlling the distribution of premium content are no longer relevant. As we shift . . .

For Consumer Product Strategy Professionals

The Global Landscape Of Online Music Stores And Services

by Sonal Gandhi, April 17, 2009

Given the decline of physical stores along with physical media, online music stores and services represent the future of music commerce. Although iTunes leads in most markets on either side of the Atlantic, the online music landscape has become very competitive. . . .

For Consumer Product Strategy Professionals

Monetizing Social Music

Choosing The Right Product And Services Strategy

by Mark Mulligan, April 8, 2009

As CD sales continue to fall off the proverbial cliff and the paid download market fails to take up the slack, social music destinations prosper, utilizing the power of the Web to a degree that download stores never did. Although the most sophisticated . . .

For Consumer Product Strategy Professionals

Who Pays For Online Content?

Soft Ad Revenues Make Publishers Look Twice At Content-Buying Consumers

by Sarah Rotman Epps, March 9, 2009

As the economy continues to slide into recession, advertisers are curbing spend in all channels, including online: Publishers like AOL, Yahoo!, and the New York Times Company reported a decrease in online advertising revenues in Q4 2008, although year-on-year . . .