For Consumer Product Strategy Professionals

US Mobile Forecast, 2009 To 2014

Growth Will Continue Despite Looming Subscriber Saturation

by Charles S. Golvin, Seth Fowler, November 6, 2009

Mobile phones and networks have reached near-ubiquity in the US. Despite a paucity of new subscribers to sell service to, mobile operators will continue to reap the benefits of the advance of their technology over the coming five years. Postpaid subscriptions . . .

For Infrastructure & Operations Professionals

Mobile Device Management Trends And Best Practices  (1.9 MB PPT)

by Benjamin Gray, October 28, 2009

Mobile device management has become a must-have solution for any organization that wants to efficiently and cost-effectively manage and secure its handheld devices.

For Consumer Product Strategy Professionals

Mobile Strategy: Frequently Asked Questions

FAQs From Forrester's European Clients About Leveraging Mobile's Growth

by Thomas Husson, October 20, 2009

Client interest in mobile has exploded in the past year, partly thanks to the tremendous success of the iPhone/Apple App Store. Many brands that are starting to create a mobile presence are bombarding us with questions. To help them define — or refine . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Youth Device Ownership And Habits  (598 KB PPT)

by Ina Mitskaviets, Corina Matiesanu, October 19, 2009

This highlight deck summarizes the key findings related to devices and mobile usage from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the second survey highlight in a series from the North American Technographics . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: The US Triple-Play Landscape  (560 KB PPT)

by Jacqueline Anderson, October 19, 2009

This highlight deck summarizes the key findings related to bundling from Forrester's North American Technographics Mobile and Telecom Online Survey, Q3 2009 (US). This is the second survey highlight in a series from the North American Technographics Mobile . . .

For Consumer Product Strategy Professionals

Phone-Based Navigation Ticks Up

by Charles S. Golvin, October 19, 2009

Earlier this year, Forrester predicted that, while a growing number of consumers would embrace navigation solutions, the phone would be the most widely used tool for navigation by 2013. Our most recent data reinforces this claim, as phone-based solutions . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Use Of Mobile Phones Beyond Calls And Texts  (727 KB PPT)

by Jacqueline Anderson, October 9, 2009

This highlight deck summarizes the key findings related to mobile from Forrester's North American Technographics Mobile and Telecom Online Survey, Q3 2009 (US). This is the first survey highlight in a series from the North American Technographics Mobile . . .

For Consumer Product Strategy Professionals

Why Mobile Could Reinvent Social Computing

A Glimpse Into The European Mobile Social Web Landscape

by Thomas Husson, October 9, 2009

Mobile social activity is more than just accessing social networking sites while on the go. Mobile phones have the potential to become the hub of Social Computing activities and to be more than just a complement to the PC experience. Mobile phones will . . .

For Vendor Strategy Professionals

Market Momentum: Enterprise Mobility Year In Review

Analysis Of Mobility Press Announcements Identify Key Vendor Opportunities

by Michele Pelino, October 7, 2009

An analysis of publicly available enterprise mobility announcements between mid-2008 through mid-2009 highlight opportunities for vendors in the mobility ecosystem, including device manufacturers, network operators, application developers, systems integrators, . . .

For Consumer Product Strategy Professionals

Forrester's eReader Holiday Outlook 2009

Sales Will Exceed Forrester's Earlier Projections

by Sarah Rotman Epps, October 7, 2009

This holiday season, eReaders will be one category that's a breakout success. Lower prices, more content, better distribution, and lots of media hype are contributing to faster-than-expected adoption of eReader devices in 2009. Based on consumer data . . .

For Consumer Product Strategy Professionals

WiMAX Services Are Both Complements To And Substitutes For Fixed Broadband

by Doug Williams, October 1, 2009

The wireless broadband technology known as WiMAX is slowly rolling out in markets around the US — and consumers have no idea what it is. But that's not a problem: Despite their lack of familiarity with the technology, consumers do understand the benefits . . .

For Consumer Product Strategy Professionals

The Who/What/Where Of WiMAX In The US

by Doug Williams, October 1, 2009

After years of anticipation and temptation, true WiMAX has officially arrived. After a slow initial rollout to four US markets in the past year, network expansion has accelerated, with as many as 22 new markets expected to come online in the last four . . .

For Consumer Product Strategy Professionals

To Deliver The Vodafone 360 Strategy, Vodafone Becomes A Social Network And A Handset Maker

by Ian Fogg, September 28, 2009

Vodafone 360 is a bold initiative that will affect every firm's Social Computing strategy. Vodafone aims to drive mobile Internet adoption, acquire new customers, and increase long-term customer retention. Vodafone 360 both aggregates leading social networks . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Canadians' Use Of Mobile Phones Beyond Calls And Texts  (538 KB PPT)

by Jacqueline Anderson, September 21, 2009

This highlight deck summarizes the key findings related to mobile from Forrester's North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada). This is the first survey highlight in a series from the North American Technographics . . .

For Sourcing & Vendor Management Professionals

Corporate Mobility Policy Outline — A Sample Table Of Contents  (34 KB XLS)

by Brownlee Thomas, Ph.D., September 9, 2009

This workbook is a sample table of contents to aid sourcing professionals in the creation of a formal mobility policy.

For Customer Experience Professionals

Service Seekers Are More Loyal Than Price Seekers

Examining Four Segments Of Consumers Across 12 Industries

by Bruce D. Temkin, August 31, 2009

In previous research, Forrester created four segments of consumers based on their interest in low prices and good customer service: Service Seekers, Price Seekers, Price & Service Seekers, and Others. We examined the loyalty of these segments across . . .

For Consumer Product Strategy Professionals

Western European Mobile Forecast, 2009 To 2014

Mobile Internet Adoption Will Grow To 39% Of Mobile Users By 2014

by Thomas Husson, August 28, 2009

As mobile phones are now ubiquitous across Western Europe, the industry's attention has turned to the mobile Internet arena. Despite the recession, mobile Internet adoption will continue to grow significantly, with audiences tripling from 13% of Western . . .

For B2B Market Research Professionals

2009 Enterprise Mobility Spending And Adoption Trends   (472 KB PPT)

by Michele Pelino, August 7, 2009

Using data from BDS Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009, Forrester examines enterprise mobility spending and adoption trends.

For B2B Market Research Professionals

The State Of Enterprise Networks And Telecommunications: 2009

Business Data Services North America And Europe

by Ellen Daley, August 7, 2009

This document gives highlights of an extensive data set collected across North American and European enterprises via our Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009. Even given the current economic crisis, . . .

For B2B Market Research Professionals

The State Of SMB Networks And Telecommunications: 2009

Business Data Services North America And Europe

by Ellen Daley, August 7, 2009

This document gives highlights of an extensive data set collected across North American and European firms via our Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q2 2009. Even given the current global economic crisis, . . .

For Consumer Product Strategy Professionals

How Mobile Handsets Will Deliver 24x7 Social Computing

Building The Dominant Device For Media Creation

by Ian Fogg, August 6, 2009

On mobile phones, people's work and personal lives collide 24x7. Mobile phones are ever-present, 24x7, whatever the situation. Therefore, they're the ideal devices to share social content or catch up with friends at any time. Social Computing is a natural . . .

For Consumer Market Research Professionals

Technographics Insight: Who Buys Mobile Services In Asia Pacific?  (474 KB PPT)

by Reineke Reitsma, July 31, 2009

This Technographic Insight takes in depth look at mobile usage and activities in Asia. It takes a look at differences in mobile ownership and uses between Asian countries with a focus on mobile content purchasing habits. Insights are also offered around . . .

For Technology Product Management & Marketing Professionals

Demand Insights: Enterprise Mobility 2009

Prepare For The Rise Of The Mobile Wannabes And The Services To Support Them

by Michele Pelino, July 28, 2009

Forrester's latest Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009, shows continued enterprise mobility momentum — even during these challenging economic times. Buyers are investing in mobile applications for . . .

For Infrastructure & Operations Professionals

Case Study: How PerkettPR — An All-Virtual Organization — Is Powered By Remote Workers

How A Virtual Firm's IT Can Be Greener, More Accessible, And More Redundant Than Traditional Office Environments

by Chris Silva, Doug Washburn, July 28, 2009

PerkettPR made its strategic, and definitive, decision to focus investment on quality staff — not office space. Since its inception in 1998, the company has been a virtual organization with no intent of transitioning to a traditional office environment. . . .

For Customer Experience Professionals

Who Wants Low Prices Or Good Customer Service?

Examining Four Segments Of Consumers Across 12 Industries

by Bruce D. Temkin, July 23, 2009

In previous research, Forrester found that US consumers looked for good customer service more often than lower prices. To understand this dynamic in more detail, we created four segments of consumers: Service Seekers, Price Seekers, Price & Service . . .