For Customer Experience Professionals

Design Sites To Work In A High-Resolution World

The Decline Of 1024 x 768 And What To Do About It

by Ron Rogowski, November 20, 2009

The proliferation of high-resolution screens that well surpass 1024 x 768 adds a new layer of complexity to site design. Not only is there no standard resolution to design for, but higher-resolution screens pose usability challenges for sites that were . . .

For Infrastructure & Operations Professionals

Case Study: How PerkettPR — An All-Virtual Organization — Is Powered By Remote Workers

How A Virtual Firm's IT Can Be Greener, More Accessible, And More Redundant Than Traditional Office Environments

by Chris Silva, Doug Washburn, July 28, 2009

PerkettPR made its strategic, and definitive, decision to focus investment on quality staff — not office space. Since its inception in 1998, the company has been a virtual organization with no intent of transitioning to a traditional office environment. . . .

For Vendor Strategy Professionals

Lessons In Planning The Biggest Show On Earth

How ICT Will Be The Heartbeat Of The London 2012 Olympic Games

by Mike Cansfield, May 14, 2009

Regardless of whether you are a sports fan or not, the Beijing Olympic Games were one of the highlights of 2008. In 2012, it is London's turn to host the summer Olympic Games. Information and communications technology (ICT) is a key enabler in making . . .

For Infrastructure & Operations Professionals

No Capex, No Problem: Eight "Guerrilla" Tactics To Reduce Facilities Costs Without Capital Investment

by Doug Washburn, May 8, 2009

Reducing facilities costs — such as energy, paper, and real estate — is a top priority in 2009 for IT infrastructure and operations (I&O) professionals as organizations look to cut expenses. As investment plans shift to supporting these broader cost . . .

For Consumer Product Strategy Professionals

Home-Based Businesses Represent A Great Opportunity For PC-Related Products

Target HBBs As A Special Subsegment Of The Consumer Market

by J.P. Gownder, July 28, 2008

Consumer product strategists in the PC market — PCs, PC peripherals, and software — are missing out on a fertile market opportunity: the home-based business (HBB) segment. Long ignored or treated as a subset of the SMB market, HBBs in fact sit firmly . . .

For Vendor Strategy Professionals

Enterprise Trends: Vista Is Rejected; Mozilla And Apple Make Small Gains

Enterprise Desktop And Browser Study, H2 2008

by Thomas Mendel, Ph.D., July 23, 2008

Forrester's month-on-month study of more than 50,000 enterprise users throughout H1 2008 reveals interesting insights into browser type, operating system, screen resolution, color depth, and Java and Flash adoption — and should prove especially useful . . .

For Consumer Product Strategy Professionals

Mobile Broadband USB Modems Take Off In Europe

Should Residential Fixed Broadband Product Strategists Be Worried?

by Pete Nuthall, July 22, 2008

Since 2007, mobile broadband USB modem sales have rocketed; their fast uptake has caught everyone by surprise, including the mobile operators that actually sell this product. Their success is worrying product strategists at fixed operators as they struggle . . .

For Consumer Product Strategy Professionals

The Dual-Monitor Product Bundling Opportunity

Product Strategists Should Create Product Bundles To Target Young, Web 2.0-Savvy Consumers

by J.P. Gownder, July 1, 2008

Information workers have employed dual-monitor solutions on their desktops for years. Yet consumer product strategists aren't actively marketing dual-monitor product bundles to consumers. They're missing an opportunity. Nearly a quarter of US online consumers . . .

For Vendor Strategy Professionals

Vendor Profile: Hewlett-Packard, Q2 2008

HP Is A Differentiated Technology Platforms Vendor, With Room To Grow

by Frank E. Gillett, May 27, 2008

Strategists at technology vendors looking to partner with Hewlett-Packard (HP) see the company's sprawling size and wonder how to partner effectively for their own success. Forrester believes that HP has revitalized itself since 2005 under CEO Mark Hurd . . .

For Information & Knowledge Management Professionals

How To Save Money And Be A Greener Business: Shine A Light On Office Peripheral Management

by Craig Le Clair, September 17, 2007

In most organizations, printers, fax machines, and scanners seem to magically multiply without human intervention. Although companies often don't count the cost, the amount of money spent servicing such equipment that is aging or underutilized is astounding . . .

For Customer Experience Professionals

Taking In-Person Self-Service From Blah To Brilliant

In-Person Self-Service Moves From Dull Kiosks To Engaging Interactions

by Kerry Bodine, Tamara Mendelsohn, July 30, 2007

While most digital channels have experienced significant innovations over the past few years, in-person self-service still focuses on the same appliance that's been around for more than three decades: the kiosk. As a result, in-person self-service experiences . . .

NVIDIA Buys ULi To Pump Up Mobile Graphics

ATI And Intel Are Targets As NVIDIA Beefs Up To Work With AMD

by Simon Yates, February 1, 2006

In December 2005, NVIDIA — a leader in the market for programmable graphics processors — announced that it had signed an agreement to acquire Taiwanese firm ULi Electronics — a developer of core logic — for $52 million. With the number of US households . . .

HP's Design Focus Will Pay Off

Design Is A Source Of Operational Efficiency And Product Differentiation

by Ted Schadler, February 1, 2006

Most firms believe that designers can make products better. At HP, the chief marketing officer (CMO) also believes that design investments can pay off in improved operational efficiency: faster product cycles, lower product costs, lower marketing costs, . . .

FilmLoop: A Curiously Compelling Photo Experience

News Media And Online Marketers Should Take Note

by Ted Schadler, September 21, 2005

Broadband adoption, widespread use of digital cameras, and the growth of social computing technologies like blogs and social networking have encouraged startups to create products and services that make it easy for online self-expression and sharing. . . .

Where Should I Print My Digital Photos?

The Evolving European Digital Photo Ecosystem

by Paul Jackson, Iris Cremers, March 22, 2005

Digital still cameras have been a huge hit with consumers over the past two years. But these devices aren't just straight replacements for the old analog cameras — owning one alters consumer attitudes to taking, storing, and printing photos. Consumers . . .

HP Re-Ups On The PC Business

Now HP Must Build Bundles For Specific Customer Scenarios

by Ted Schadler, Simon Yates, January 14, 2005

Hewlett-Packard announced today that it will merge its PC and printer businesses into a single group under the leadership of printing and imaging leader Vyomesh Joshi (VJ). Consumers and businesses will benefit from this move, as HP will be able to create . . .

Gift Registry Kiosks Deliver Subpar Experiences

Forrester's Kiosk Review Methodology Uncovers Flaws With In-Store Kiosks

by Kerry Bodine, December 15, 2004

Forrester reviewed the gift registry kiosks at three retail stores, applying its environment, hardware, and software criteria. Crate and Barrel's software shined, while hardware failures at Williams-Sonoma prevented us from completing our task. Linens . . .

AirPort Express: Networking From The Bottom Up

by Ted Schadler, Charles S. Golvin, July 19, 2004

Apple Computer announced a $129 home network adapter called AirPort Express that connects home stereos to Apple iTunes. By allowing consumers to add home network functions one cheap device at a time, Apple's bottom-up approach is more likely to succeed . . .

Smart Screens Diversify In 2004

by Kate Delhagen, May 25, 2004

Our visit to the 2004 Retail Systems show provides more evidence that retailers are getting increasingly sophisticated in their approach to in-store advertising and marketing. Many vendors showed off next-generation digital marketing systems that range . . .

Touch-Sensitive Screen Technology

by J. Carl Allen, March 30, 2004

The complex and frail touchscreen market is set to be revolutionized by a new technology that uses in-glass reflections rather than pressure dynamics for positioning. This technology will reduce the cost of screen manufacture by up to 90% and allow screen . . .

Smart Screens Boost Stop & Shop's Store Experience

by Christine Spivey Overby, Joshua Walker, Esther H. Yuen, September 12, 2003

Stop & Shop Supermarket's smart screen pilot makes shopping more convenient. The result: a differentiated store experience that's sure to improve customer loyalty.

Smart Screens = New Retail Points Of Influence

by Kate Delhagen, Carrie Johnson, Charles P. Wilson, June 16, 2003

What happens when hardware costs for high-resolution LCD panels drop and wireless LANs proliferate? Retailers flirt with smart screens - creating impressive new points of influence within their stores - and new opportunities for in-store marketing.

The Argument for Digital Video Interface on Flat Panel Displays

by Rob Enderle, June 3, 2003

Both analog and DVI should be around for the next four years; however, we expect analog to gradually move down market and that DVI will be dominant by the end of the period, if current trends hold.

A Crisis of Confidentiality: Security and Privacy Impact of Mobile and Embedded Technologies

by Carl Zetie, Martha Bennett, May 27, 2003

Every enterprise needs to be concerned with how it will protect itself against the risks created by its own and others' use of technology. Initially, appropriate use will depend on the discretion of employers and employees, but legislation will follow.

Justifying the Purchase of an LCD Monitor

by Rob Enderle, May 8, 2003

CRTs are, with some exceptions, now approaching obsolescence, and LCD monitors can be cost justified today and should be favored in all but specialized implementations.