For Customer Intelligence Professionals

The Privacy Exchange Disconnect

Marketers Must Show Value For Consumer Information

by Dave Frankland, November 16, 2009

Consumers and marketers have contradictory impressions of the value marketers provide in exchange for the consumer data they collect. Marketers claim they deliver more relevant products, services, and ads based on the consumer information they capture. . . .

For Vendor Strategy Professionals

3Com Gives HP Core Networking — And Amps Up Cisco Competition

The Converged Infrastructure Market Heats Up

by Ellen Daley, November 12, 2009

HP announced an agreement yesterday to acquire 3Com for about $2.7 billion. This deal is mostly about market — not product — acquisition. HP gets China (a strong growth market), a good enterprise switch, a solid security product, and a router portfolio. . . .

For Vendor Strategy Professionals

Consumer Security Market Trends, 2009 To 2010: Evolving Threats And Defenses

by Jonathan Penn, November 12, 2009

As the nature of cyber threats has evolved, consumers' definition of security and their expectations of solutions have been changing as well. With the rise of account compromise and identity theft as a primary and highly profitable goal for hackers, protecting . . .

For Security & Risk Professionals

Cloud Computing Checklist: How Secure Is Your Cloud?  (43 KB XLS)

by Chenxi Wang, Ph.D., October 30, 2009

If your organization is interested in cloud computing, there are some key security and privacy, compliance, and legal issues that you need to broach with the service provider. To help with this process, we've put together a checklist of key issues and . . .

For Customer Intelligence Professionals

Reinforce Privacy Through Full Disclosure

Marketers Must Embrace Privacy To Avoid Consumer Outcry

by John Lovett, Dave Frankland, October 29, 2009

Despite consumer privacy concerns, the vast majority of Web sites from retailers to healthcare providers are actively tracking the behavior of online visitors. This practice is well within the rights of these Web site operators not because they adhere . . .

For Customer Intelligence Professionals

Consumer Privacy Is A Ticking Time Bomb For Customer Intelligence Executives

Consumers Are No Longer Passive About Their Privacy

by Dave Frankland, October 29, 2009

Despite renewed interest from Washington, D.C., regarding consumer privacy, the marketing industry continues to call for self-regulation — a concept that is given shorter shrift following its perceived role in preventing the financial crisis. Given this . . .

For Security & Risk Professionals

Shift In Ownership: Protecting Data Outside Your Four Walls  (1.6 MB PPT)

by Robert Whiteley, October 28, 2009

In September 2009, Forrester hosted a two-day event designed to help security and risk professionals understand the top three shifts impacting their job heading. This document summarizes the key recommendations we made to help master the shift in ownership . . .

For Security & Risk Professionals

Shift In Expectations: Modernizing Your SRM Program  (2 MB PPT)

by Robert Whiteley, October 28, 2009

In September 2009, Forrester hosted a two-day event designed to help security and risk professionals understand the top three shifts impacting their job heading. This document summarizes the key recommendations we made to help master the shift in expectations . . .

For Security & Risk Professionals

Shift In Architecture: Building A Flexible, Compliant Foundation  (1.9 MB PPT)

by Robert Whiteley, October 27, 2009

In September 2009, Forrester hosted a two-day event designed to help security and risk professionals understand the top three shifts impacting their job heading. This document summarizes the key recommendations we made to help master the shift in architecture . . .

For Security & Risk Professionals

PCI X-Ray: File Integrity Monitoring

by John Kindervag, October 26, 2009

To effectively deal with the broad and complex requirements of Payment Card Industry (PCI) data security, you need to break the elements apart to provide enhanced clarity. We've designed the PCI X-Ray series to provide actionable information to help Forrester . . .

For Security & Risk Professionals

CISO Handbook: How To Plan For A Security Breach

by Khalid Kark, October 22, 2009

Many chief information security officers (CISOs) are forced to respond to security breaches with little knowledge or planning. Not only is it important to have the tools for responding to security breaches, but it's essential to build a detailed response . . .

For Security & Risk Professionals

Fear Of A Hyperjacked Planet

Hypervisor Security Flaws Get Press, But Operational Risks Matter More

by Andrew Jaquith, October 16, 2009

Asked to do more with less, CIOs are using virtualization to pack more services into fewer physical boxes, reduce energy consumption, and provide greater flexibility. But security and risk professionals worry that in the headlong rush to embrace virtualization, . . .

For Application Development & Program Management Professionals

Test Data Privacy Is Critical To Meet Compliances

Data Masking Can Help Protect Test Data

by Noel Yuhanna, October 13, 2009

Using customer, employee, or other confidential data straight from production for testing or developing applications violates data privacy laws and regulations and makes that data a soft target for attacks. Data privacy is not just a concern for production . . .

For Application Development & Program Management Professionals

Your Enterprise Database Security Strategy 2010

Stronger Measures Have Become Essential To Defend Against Growing Attacks

by Noel Yuhanna, September 28, 2009

With increasingly sophisticated attacks and rising internal data theft, database security merits a stronger focus that goes beyond traditional authentication, authorization, and access control (AAA). A single intrusion that compromises private data such . . .

For Enterprise Architecture Professionals

Taking The Fog Out Of Cloud Computing: Planning For Security And Risk Management

by Randy Heffner, September 22, 2009

Architectural planning for an organization's use of cloud computing products and services should focus first on the biggest differences between cloud computing and traditional computing options, and security and risk management (SRM) concerns are among . . .

For eBusiness & Channel Strategy Professionals

European Online Banking Holdouts Want Security Guarantees

Net Users Still Need Security Guarantees And Incentives To Bank Online

by Alexander Hesse, Lauriane Camus, August 21, 2009

More than half of Western Europeans who use the Internet regularly — about 92 million — bank online. Thirty-two percent of European adults could bank online but don't do so — or have stopped doing so. Typically, these online banking holdouts mention security . . .

For Infrastructure & Operations Professionals

IT Compliance: From Painful To Pleasant

by Khalid Kark, July 31, 2009

With increasing workforce mobility and the extension of the business supply chain globally, organizations are struggling to keep up with increasing corporate and regulatory compliance requirements. Regulations such as the Health Insurance Portability . . .

For Infrastructure & Operations Professionals

Market Overview: Client Management Suites

Evolving Computing Market Shifts Focus To Security And Virtualization

by Natalie Lambert, July 29, 2009

Desktop operations managers are watching their computing environment change. There are now more types of devices and more varieties of operating systems entering the enterprise than ever before. This is leading to an architectural shift, one that moves . . .

For Consumer Market Research Professionals

Technographics® Insight: Consumer Perceptions Toward Online Privacy  (524 KB PPT)

by Nick Squires, July 24, 2009

This Technographics Insight takes a look at the Internet privacy concerns of US online consumers, sites deemed trustworthy, and the characteristics of trusted Web sites.

For Security & Risk Professionals

Healthcare Security: Ready Or Not, Here It Comes

Applying Five Cardinal Rules Of Information Security To Healthcare Companies

by Khalid Kark, July 24, 2009

The US Congress enacted the Health Insurance Portability and Accountability Act (HIPAA) in 1996. The security and privacy rules took effect in 2003, but none of this really improved the overall state of information security across the healthcare industry. . . .

For Security & Risk Professionals

Articulating The Business Value Of Information Security

by Khalid Kark, July 24, 2009

Many CISOs struggle to articulate the value of their security programs and justify the security budget to business and executive management. This problem was acutely evident in the current economic downturn: Many security managers saw their budgets slashed, . . .

For Security & Risk Professionals

TechRadar™ For Security & Risk Professionals: Network Threat Mitigation, Q3 2009

by John Kindervag, July 22, 2009

The news is filled with reports of networks attacks and stolen data. Consumers routinely undergo the stress of fraudulent charges or compromised credit cards. Terms such as "botnet" have become part of our vocabulary. As a result, security and risk professionals . . .

For Security & Risk Professionals

TechRadar™ For SRM Professionals: Application Security, Q3 2009

Application Security Comes Of Age Despite A Slowdown In Security Spend

by Chenxi Wang, Ph.D., July 8, 2009

As application-level exploits continue to generate headline news, security professionals increasingly look to application security measures to protect their organizations. To succeed, security professionals must understand the maturity of the various . . .

For Vendor Strategy Professionals

Consumers Turn To Freeware As Their Security Worries Deepen

Consumers Are Getting More Security-Savvy, More Concerned, And Less Trusting

by Jonathan Penn, July 6, 2009

To understand the state of consumers' attitudes and behavior with regard to online security and privacy and how it is changing, Forrester recently surveyed more than 4,600 online adults in North America. We found that consumers' worries about malware, . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Emerging Uses Of Technology Online Survey, Q1 2009 (US)  (647 KB PPT)

by Joost van Kruijsdijk, June 23, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics Emerging Uses of Technology Online Survey, Q1 2009 (US).