For Technology Product Management & Marketing Professionals

Rewrite The Netbook Story For Business Technology Buyers

Position Netbooks For Business Use — Especially In Emerging Markets

by Jennifer Belissent, Ph.D., October 9, 2009

For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business use. Netbooks have become known as companion devices for . . .

For Vendor Strategy Professionals

Trends In Innovation Consulting

A Market Snapshot Of Innovation Consulting Services Specialists

by Daniel Krauss, October 6, 2009

Severe pressure induced by the current economic downturn pushes executives toward efforts related to cost reduction and internal restructuring. Nevertheless, innovation remains one of the high priorities on their agenda, which is mainly focused either . . .

For Consumer Product Strategy Professionals

Case Study: How HP Drives World-Class Product Innovation

Openness And Tight Management Define HP's Innovation Process

by Paul Jackson, September 21, 2009

In HP's 70-year history, it has innovated in many new and established technology fields. But how does the firm cope with the inevitable slide — faced by most dominant global firms — into driving established products rather than innovative ones? Whether . . .

For Technology Product Management & Marketing Professionals

War Games Help Top Leaders Build Better Strategies

Booz Allen Hamilton Organizes War Games For Business And Government

by Tom Grant, Ph.D., September 15, 2009

Booz Allen Hamilton's war-gaming practice uses highly structured, well-researched simulations to give business and government leaders more insight into strategies and their consequences. War games began as a tool for militaries to suggest and test new . . .

For Consumer Product Strategy Professionals

Music Release Windows: The Product Innovation That The Music Business Can't Do Without

by Mark Mulligan, September 4, 2009

In the late 20th century, music business artist contracts, development cycles, release schedules, and promotional activity were all shaped around getting a little shiny disc of a dozen or so tracks into the stores. Now in the 21st century, the album straightjacket . . .

For Interactive Marketing Professionals

Accessible Innovation

How Interactive Marketers Can Reduce The Risk Of Innovating In A Recession

by Shar VanBoskirk, September 1, 2009

A down economy provides the perfect environment for interactive marketers to innovate; emerging media provides cost-effective ways to keep firms ahead of competition and customer needs. Forrester's Accessible Innovation framework helps firms overcome . . .

For Vendor Strategy Professionals

Being Innovative Means Moving Beyond The Hype

B2B Tech Vendors Need To Focus Innovation On Strategy, Management, And Metrics

by Chris Andrews, August 12, 2009

In a recent survey of technology strategy and marketing professionals, more than 84% said that "providing more innovative products and services" is a primary goal for their organizations given the current economic climate. The data shows just how important . . .

For B2B Market Research Professionals

Virtualization Trends In Emerging Markets, 2009   (408 KB PPT)

by Ellen Daley, August 7, 2009

This Data Chart is based on data from Forrester's Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009.

For CIOs

IT Globalization Examples — Drivers, Hurdles, And Opportunities

by Bobby Cameron, August 7, 2009

CIOs are increasingly pursuing globalization in support of their firms' efforts to attack new markets and achieve greater efficiencies. But globalization is both an emerging and complicated change, and there are no signposts to tell firms which way to . . .

For B2B Market Research Professionals

Enterprise PC Buying In Emerging Markets, 2009  (398 KB PPT)

by Ellen Daley, August 7, 2009

From: Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009.

For Sourcing & Vendor Management Professionals

Trends That Will Reshape R&D Post-Recession

Sourcing Professionals Need To Prepare For Global Design Services

by Sudin Apte, July 23, 2009

Product development is poised to undergo huge changes in the next two years. From headquarters-centric R&D centers, firms will instead globally distribute their R&D structure to more effectively enter new geographic markets. To sell in local markets, . . .

For Vendor Strategy Professionals

How The Recession Is Affecting Tech Vendors

Despite The Challenges, Tech Strategists Seek To Innovate And Provide Solutions

by Chris Andrews, July 10, 2009

For the first few months of 2009, many technology companies operated in a general state of confusion. As the credit crunch of late 2008 took its toll on spending, technology vendors were adapting their strategy on the fly — trying to quickly align their . . .

For Vendor Strategy Professionals

There's Gold For Vendors In Stimulus Packages

But It Will Take Mining To Get At The Opportunities That Exist

by Andrew Bartels, Jennifer Belissent, Ph.D., Heidi Lo, July 7, 2009

As economies around the world slid into recession, governments in the US and many other countries rushed out economic stimulus programs. Many programs have funds explicitly set aside for technology goods and services; others provide implicit opportunities . . .

For Technology Product Management & Marketing Professionals

B2B Digital Marketing: A Global Deep Dive Into Local Decision-Makers

Map Local Marketing Mix To How Buyers Inform Purchase Decisions

by Jennifer Belissent, Ph.D., July 6, 2009

Expanding into new markets requires tech marketers to sharpen local marketing strategies. Buyers in emerging markets, shaped by distinct cultures, languages, and channels, buy according to local business criteria and information sources. Buyers gather . . .

For B2B Market Research Professionals

The State Of Global Business Technology Adoption: 2009

Business Data Services Asia Pacific, Latin America, Middle East, And Africa

by Jennifer Belissent, Ph.D., Heidi Lo, June 30, 2009

This document provides highlights of an extensive data set collected via Forrester's Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009. Survey respondents, IT executives and technology decision-makers . . .

For Vendor Strategy Professionals

Innovating Corporate Strategy Services

by Daniel Krauss, May 29, 2009

Blurring boundaries within the broader consulting services market are leading to heated competition among consulting firms around thought leadership and business model innovation. In this context, strategic management paradigms and models are playing . . .

For Enterprise Architecture Professionals

Pharmaceutical Industry Trends Drive EA

The Impact Of Consolidation, Cost Pressures, And Networked Business Models On Pharma IT Means EA Practices Must Change

by Henry Peyret, April 28, 2009

The pharmaceutical industry faces enormous challenges — from changes in how pharmaceutical companies develop and source products, to pricing pressures, to increasingly stringent regulatory environments. These business changes are driving IT to both reduce . . .

For Consumer Product Strategy Professionals

Driving Consumer Product Innovation

Introducing Forrester's Consumer Product Innovation Viability Scorecard

by Paul Jackson, April 10, 2009

We are entering a period of near-unprecedented change in the consumer product space — available technology, global markets, and new levels of consumer engagement are clashing head-on with recessionary spending pressures, new competitors, and a raft of . . .

For Vendor Strategy Professionals

Four Essential Components Of Successful Innovation Initiatives

by Chris Andrews, April 2, 2009

In 2009's difficult economic environment, many technology vendors are placing a renewed emphasis on their innovation capabilities. Not content with adopting a reactive market strategy, these vendors are pushing forward with plans to develop disruptive . . .

For Technology Product Management & Marketing Professionals

Expand Globally, Market Locally

Adapting The Four Ps Of Marketing To New B2B Markets

by Jennifer Belissent, Ph.D., March 31, 2009

Taking the show on the road — expanding into new markets — is a daunting proposition for tech marketers. New markets mean new requirements, including not only product features, but also price, promotion, and placement attributes — the Four Ps. New geographic . . .

For Consumer Product Strategy Professionals

Widgets Complement Mobile Operators' Consumer Mobile Internet Services

But They Accelerate Operator "Deportalization"

by Ian Fogg, March 19, 2009

Only 5% of European mobile phone owners access the Internet on their mobile phones weekly. Widgets — mini, single-purpose applications — improve the convenience and accessibility of the mobile Internet. Alongside flat-rate mobile Internet plans, they . . .

For Vendor Strategy Professionals

Market Momentum: Tech-Enabled Business Services Market Activity, H2 2008

by Chris Andrews, March 17, 2009

Many IT service providers are seeking to embed themselves deeper in the core business processes of their customers. In the process, they are uncovering new market opportunities that are increasingly differentiated from traditional IT services work. Service . . .

For Technology Product Management & Marketing Professionals

Inquiry Insight: Globalization And Emerging Markets 2008

Forrester Clients Understand That To Think Globally, They Must Act Locally

by Jennifer Belissent, Ph.D., March 16, 2009

Forrester clients are immersed in the challenges of globalization and expanding into emerging markets. Client inquiries on how to best meet these challenges range from broad questions about operating in a global or multinational environment to more specific . . .

For CIOs

Business Realities Drive IT Globalization

by Bobby Cameron, March 12, 2009

Business leaders target globalization to deliver performance that spans geographic and organizational boundaries. What globalization means for CIOs is not simple — they have to help their firms deliver optimized global performance while meeting local . . .

For Information & Knowledge Management Professionals

Vendor Landscape: Innovation Management Software

by Matthew Brown, March 2, 2009

Increasingly, companies tap information and knowledge management (I&KM) professionals for help with corporate innovation programs. In fact, some I&KM pros have already extended traditional collaboration tools, like messaging and team workspaces, . . .