For Information & Knowledge Management Professionals

For Gen Y, Mobility Trumps Web 2.0 At Work

Workforce Technographics®

by Ted Schadler, November 19, 2009

Gen Y is four times more likely to visit a social networking site at home than they are to use one for work purposes. But if they are unable to bring their Social Computing habits and sensibility to work, Gen Yers can at least use their personal mobile . . .

For B2B Market Research Professionals

What Type Of Market Research Online Community Vendor Should Tech B2B Market Researchers Use?

Three Choices Exist, Dependent On Budget, Usage Pattern, And Support Needs

by Brad Bortner, November 19, 2009

Market research online communities (MROCS) are the next wave in qualitative research, due to their combination of new qualitative research capabilities and ability to provide cheaper faster results. There is, however, buyer confusion about what type of . . .

For Interactive Marketing Professionals

Navigating The Twittersphere

How To Market On Twitter

by Nate Elliott, November 19, 2009

Successfully engaging with consumers on Twitter requires both the right overarching strategy and a series of small best practices. Interactive marketers must ensure that consumers can find their brands' accounts, confirm that they are legitimate, and . . .

For Information & Knowledge Management Professionals

Harnessing Social Networking To Drive Transformation

by Rob Koplowitz, November 19, 2009

When one of the world's largest defense contractors says, "We need to move from a culture of 'need to know' to a culture of 'need to share,'" you stop and listen. Competing in an industry driven by the mantra "loose lips sink ships," BAE Systems has identified . . .

For Consumer Market Research Professionals

A Deep Dive Into Asia Pacific Consumers' Online Behavior

by Olesia Klevchuk, November 18, 2009

For the past four years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. This is a dedicated report about Asia Pacific consumers' online behavior aimed at understanding the changes in this emerging medium. This year's . . .

For Customer Experience Professionals

Sixteen Voice Of The Customer Recommendations

Insights From 40 Companies With Voice Of The Customer Programs

by Bruce D. Temkin, November 11, 2009

To understand the best practices in voice of the customer (VoC) programs, Forrester analyzed the 40 applications it received for its Voice Of The Customer award. When we examined the advice that applicants listed for other companies, we found 16 recommendations . . .

For Vendor Strategy Professionals

Enterprise Platform Trends, H1 2009: Bye-Bye Vista

by Ellen Daley, November 10, 2009

Forrester's six-month study of 75,453 enterprise users during H1 2009 reveals interesting insights into browser type, operating system, screen resolution, color depth, and Java and Flash adoption. These insights are especially useful for enterprise software . . .

For Consumer Product Strategy Professionals

The Forrester Wave™: US Online Video Platforms, Q4 2009

Brightcove And Ooyala Lead A Maturing Market

by Bobby Tulsiani, November 6, 2009

In Forrester's 37-criteria evaluation of online video platform vendors, Brightcove and Ooyala lead the pack with their end-to-end product offerings that target organizations of all sizes. VMIX and Kaltura follow closely behind with comprehensive offerings . . .

For Marketing Leadership Professionals

Lessons From Online Consultation In Australia

Organizations Worldwide Can Learn From Recent Experiments

by Steven Noble, November 6, 2009

Online consultation can range from the government's hosting an online discussion about policy issues to its co-authoring policy documents with its citizens. It's still a minority practice, but Australia has completed more than 100 online consultations . . .

For Interactive Marketing Professionals

Case Study: The NHL Uses Tweet-Ups To Energize Its Fan Base And Reach New Audiences

by Nate Elliott, November 4, 2009

To create excitement around the start of the 2009 Stanley Cup Playoffs, the National Hockey League (NHL) worked with fans to organize a series of tweet-ups that took place simultaneously around the world — energizing more than 1,000 fans directly and . . .

For Technology Product Management & Marketing Professionals

2009 Forrester Groundswell Awards Winners Offer B2B Tech Marketers Valuable Social Media Lessons

by Laura Ramos, November 4, 2009

Business-to-business (B2B) marketers approach social strategy with a mix of enthusiasm and skepticism. Most want to know which firms execute social pursuits well and what tangible outcomes occur. The B2B Division winners of the 2009 Forrester Groundswell . . .

For Consumer Product Strategy Professionals

Who Will Pay For Online Content?

Integrate Social Media To Attract European Online Movie Buyers

by Nick Thomas, November 4, 2009

Despite widespread gloom, it appears that European Internet users are willing to pay for certain kinds of online content, including music, movies, and eBooks, although none of these markets is anywhere near maturity. Understanding how and where current . . .

For eBusiness & Channel Strategy Professionals

Hotels Will Rely On The Web To Survive 2010

by Henry H. Harteveldt, November 3, 2009

The global financial crisis hit the hotel industry particularly hard in 2009. A survey of 27 hotel professionals shows an expectation that business will have to be "bought" with low pricing for the balance of 2009, but cautious optimism exists for room . . .

For eBusiness & Channel Strategy Professionals

US Online Holiday Retail Forecast, 2009

by Sucharita Mulpuru, November 2, 2009

Forrester expects online retail sales to reach $44.7 billion during the months of November and December 2009, an 8% increase over 2008. Despite the lingering effects of the global financial crisis, the online space remains the retail industry's growth . . .

For Consumer Product Strategy Professionals

Tracking Augmented Reality

The Next Consumer Application To Watch

by Paul Jackson, October 30, 2009

Augmented reality has emerged from the shadows in the past six months as fun consumer applications move beyond dedicated Webcam software and academic experiments. The widespread availability of applications for mobile handsets has driven augmented reality . . .

For Interactive Marketing Professionals

Targeting Eco-Friendly Consumers

by Emily Riley, October 29, 2009

Eco-friendly consumers are an educated group with higher incomes than most online consumers and a high likelihood of using the Web to research and purchase products. As the green trend rises in Europe, interactive marketers must be keenly aware of how . . .

For Interactive Marketing Professionals

Three Steps To Measuring Social Media Marketing

A Measurement Framework Based On Objectives, Not Technologies

by Nate Elliott, October 29, 2009

Interactive marketers know they're not good at measuring the effectiveness of social media: On average, they rate their own efforts to measure social initiatives at only 4.5 out of 10. Marketers fail because they focus on the metrics that are most easily . . .

For Technology Product Management & Marketing Professionals

How B2B Technology Buyers Use Social Media

Support Forums Rank Highest Among Emerging Tactics

by Laura Ramos, October 26, 2009

Technology buying is a highly considered, collaborative process, one ideally suited for social interactions. To see how emerging digital media affect the process, Forrester surveyed 1,217 technology decision-makers to find out which online sources will . . .

For eBusiness & Channel Strategy Professionals

The State Of Retailing Online 2009: Profitability, Economy, And Multichannel

by Sucharita Mulpuru, October 23, 2009

Although 2008 is generally regarded by retail executives to be one of the worst years ever, online retailers as a whole fared well. In "The State of Retailing Online 2009," a Shop.org study conducted by Forrester Research, retailers noted that Web divisions . . .

For Business Process & Applications Professionals

How Kelly Services Implemented Onboarding To Retain Quality Workers

by Claire Schooley, October 22, 2009

Kelly Services did not have a formal onboarding program. New hires spent a few hours hearing about the company, its policies and procedures, and then learned on the job — some succeeded, others didn't. Even with good recruiting, succession planning, and . . .

For Consumer Market Research Professionals

The Forrester Wave™: Full-Service Market Research Online Community Vendors, Q4 2009

Communispace And Vision Critical Lead In A Space That's Heating Up

by Tamara Barber, October 22, 2009

In Forrester's 46-criteria evaluation of six full-service market research online community (MROC) vendors, we found that Communispace and Vision Critical led the pack because of the former's commitment to high customer service and deliverables and the . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: How European Consumers Connect With Companies On Social Networks  (504 KB PPT)

by Olesia Klevchuk, October 21, 2009

This highlight deck summarizes the key findings related to social networking and companies from Forrester's European Technographics Media, Marketing, And Social Computing Online Survey, Q3 2009.

For Consumer Product Strategy Professionals

Reaching Consumers Who Will Help Product Development

Where And Who Are Those Key Social Media Users That Can Help You Deliver New Killer Products And Services?

by Paul Jackson, October 21, 2009

Having established a need or desire to engage with a consumer community to help product and service development, how do you find, target, and engage the appropriate people? Locating the right channels, forums, and communities is not hard, but this should . . .

For Technology Product Management & Marketing Professionals

From Tech Product Management To Social Product Management

Social Media Compel Qualitative Changes In Tech Product Management

by Tom Grant, Ph.D., October 20, 2009

As tools change, so does the work that people do. In many technology companies, the traditional role of product manager and product marketer may not sufficiently accommodate the full implications of social media tools in product decision-making. Even . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Influential Online Consumers  (555 KB PPT)

by Jacqueline Anderson, October 15, 2009

This highlight deck summarizes key findings related to influential consumers who advocate for their favorite brands or products online. This is the fourth survey highlight in a series from the North American Technographics Interactive Marketing Online . . .