For Consumer Product Strategy Professionals

Inquiry Spotlight: Consumer Wireless Strategy, Q3 2009

by Julie A. Ask, Seth Fowler, November 19, 2009

Mobile is rapidly expanding as a medium for interacting with consumers, and it will only continue to do so. Many of Forrester's nontelecommunications clients — from the travel industry to consumer product goods to automotive companies to financial firms . . .

For Consumer Market Research Professionals

A Deep Dive Into Asia Pacific Consumers' Online Behavior

by Olesia Klevchuk, November 18, 2009

For the past four years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. This is a dedicated report about Asia Pacific consumers' online behavior aimed at understanding the changes in this emerging medium. This year's . . .

For Consumer Product Strategy Professionals

Will Radio Survive The Media Meltdown?

by Sonal Gandhi, November 12, 2009

The amount of time that US adults spend listening to radio has been on the decline. The trend is especially marked among young adults, who have taken to other audio platforms at a much greater rate. But radio as a format continues to be popular even as . . .

For Consumer Product Strategy Professionals

Connected TVs Need To Sharpen Their Value Proposition

TV Makers Can't Reinvent TV Without Dramatic Steps

by Laurence Meyer, November 11, 2009

Connected TVs offer a huge advantage compared with legacy interactive TV and Internet TV platforms; they will also be in more than one-third of European TV households by 2014. With more than 150 million potential European users in 2014, connected TVs . . .

For Consumer Product Strategy Professionals

US Internet Access Forecast, 2009 To 2014

Broadband Reaches Maturity, While Dial-Up Goes Gentle Into That Good Night

by Doug Williams, November 9, 2009

Nearly 16 million new US broadband subscribers will emerge over the next five years, but more than half of those will come in the next two years. Due to slowing organic growth, the Internet access market will be characterized by shifts across platforms. . . .

For Consumer Product Strategy Professionals

Taking Digital Music To The Mainstream: The Music Product Features For The Living Room

by Mark Mulligan, November 6, 2009

The iPod heralded a new paradigm in music consumption, but it has done little to counter the impact of the CD's terminal decline; it may even have helped accelerate it. Although mobile music now looks set to start delivering on some of its promises, it . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: The Triple-Play Landscape In Canada  (530 KB PPT)

by Joost van Kruijsdijk, November 5, 2009

This highlight deck summarizes the key findings related to devices and bundling from Forrester's North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada). This is the second survey highlight in a series from the North American . . .

For Consumer Product Strategy Professionals

Who Will Pay For Online Content?

Integrate Social Media To Attract European Online Movie Buyers

by Nick Thomas, November 4, 2009

Despite widespread gloom, it appears that European Internet users are willing to pay for certain kinds of online content, including music, movies, and eBooks, although none of these markets is anywhere near maturity. Understanding how and where current . . .

For Consumer Product Strategy Professionals

Tracking Augmented Reality

The Next Consumer Application To Watch

by Paul Jackson, October 30, 2009

Augmented reality has emerged from the shadows in the past six months as fun consumer applications move beyond dedicated Webcam software and academic experiments. The widespread availability of applications for mobile handsets has driven augmented reality . . .

For Consumer Product Strategy Professionals

US DVR Forecast, 2009 To 2014

The DVR Pairs Up With Online Video To Shape The Future

by James L. McQuivey, Ph.D., October 30, 2009

The digital video recorder (DVR) was once considered a terrible disruptor in the TV and video business: It was going to bring an end to everything the industry holds dear. Now that it's firmly entrenched in 26% of US homes, industry players have learned . . .

For Customer Experience Professionals

Emotional Experience Design

Creating Online Experiences That Deeply Engage Customers

by Ron Rogowski, October 26, 2009

As consumers increasingly look to connect with companies online, lackluster Web experiences will damage many brands. But better functional design won't solve the problem. Instead, Forrester recommends that companies master the three principles of a new . . .

For Consumer Product Strategy Professionals

Reaching Consumers Who Will Help Product Development

Where And Who Are Those Key Social Media Users That Can Help You Deliver New Killer Products And Services?

by Paul Jackson, October 21, 2009

Having established a need or desire to engage with a consumer community to help product and service development, how do you find, target, and engage the appropriate people? Locating the right channels, forums, and communities is not hard, but this should . . .

For Consumer Product Strategy Professionals

US Portable Media Player Forecast, 2009 To 2014

by Sonal Gandhi, October 21, 2009

The recession and cannibalization by phones are among the factors contributing to the slowing of the dedicated media player market. Forrester expects unit sales to grow at a compound annual growth rate (CAGR) of 2.5% in the next five years. The user base . . .

For Consumer Product Strategy Professionals

Mobile Strategy: Frequently Asked Questions

FAQs From Forrester's European Clients About Leveraging Mobile's Growth

by Thomas Husson, October 20, 2009

Client interest in mobile has exploded in the past year, partly thanks to the tremendous success of the iPhone/Apple App Store. Many brands that are starting to create a mobile presence are bombarding us with questions. To help them define — or refine . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Youth Device Ownership And Habits  (598 KB PPT)

by Ina Mitskaviets, Corina Matiesanu, October 19, 2009

This highlight deck summarizes the key findings related to devices and mobile usage from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the second survey highlight in a series from the North American Technographics . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: The US Triple-Play Landscape  (560 KB PPT)

by Jacqueline Anderson, October 19, 2009

This highlight deck summarizes the key findings related to bundling from Forrester's North American Technographics Mobile and Telecom Online Survey, Q3 2009 (US). This is the second survey highlight in a series from the North American Technographics Mobile . . .

For Consumer Product Strategy Professionals

Phone-Based Navigation Ticks Up

by Charles S. Golvin, October 19, 2009

Earlier this year, Forrester predicted that, while a growing number of consumers would embrace navigation solutions, the phone would be the most widely used tool for navigation by 2013. Our most recent data reinforces this claim, as phone-based solutions . . .

For Consumer Product Strategy Professionals

The Convenience Quotient Of Mobile Services: A Facebook Case Study

How To Make Mobile Services As Convenient As PC-Based Experiences

by Julie A. Ask, October 14, 2009

The mobile industry has long imagined that cell phones may one day displace the PC for many consumer activities. For now, the vast majority of consumers prefer the PC to a mobile device for most Internet-based activities. But that will change as mobile . . .

For Consumer Product Strategy Professionals

Gen Y Points To A Mobile Future For Local Search

by Abe Garon, Sarah Rotman Epps, October 13, 2009

Search is a high-stakes business: Forrester estimates that the US search market overall is worth $15 billion in 2009, of which local advertising spend is nearly $4 billion. The companies vying for a piece of this business include: portals like AOL, Google, . . .

For Consumer Product Strategy Professionals

How To Rebuild The Media Industries

What Everything Will Look Like After Recovering From The Media Meltdown

by James L. McQuivey, Ph.D., October 9, 2009

We have proclaimed the death of the music industry, the decline of print journalism, and the radical overhaul of the TV and movie business. And while each industry is being remade in its own unique way, there is a fundamental similarity in the way that . . .

For Technology Product Management & Marketing Professionals

Rewrite The Netbook Story For Business Technology Buyers

Position Netbooks For Business Use — Especially In Emerging Markets

by Jennifer Belissent, Ph.D., October 9, 2009

For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business use. Netbooks have become known as companion devices for . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Use Of Mobile Phones Beyond Calls And Texts  (727 KB PPT)

by Jacqueline Anderson, October 9, 2009

This highlight deck summarizes the key findings related to mobile from Forrester's North American Technographics Mobile and Telecom Online Survey, Q3 2009 (US). This is the first survey highlight in a series from the North American Technographics Mobile . . .

For Consumer Product Strategy Professionals

Why Mobile Could Reinvent Social Computing

A Glimpse Into The European Mobile Social Web Landscape

by Thomas Husson, October 9, 2009

Mobile social activity is more than just accessing social networking sites while on the go. Mobile phones have the potential to become the hub of Social Computing activities and to be more than just a complement to the PC experience. Mobile phones will . . .

For Consumer Product Strategy Professionals

Forrester's eReader Holiday Outlook 2009

Sales Will Exceed Forrester's Earlier Projections

by Sarah Rotman Epps, October 7, 2009

This holiday season, eReaders will be one category that's a breakout success. Lower prices, more content, better distribution, and lots of media hype are contributing to faster-than-expected adoption of eReader devices in 2009. Based on consumer data . . .

For Consumer Product Strategy Professionals

WiMAX Services Are Both Complements To And Substitutes For Fixed Broadband

by Doug Williams, October 1, 2009

The wireless broadband technology known as WiMAX is slowly rolling out in markets around the US — and consumers have no idea what it is. But that's not a problem: Despite their lack of familiarity with the technology, consumers do understand the benefits . . .