For eBusiness & Channel Strategy Professionals

Case Study: Qwest Connects With Customers Through eBills And ePayments

Biller Survey Shows Stronger Relationships Result From Viewing And Paying Online

by Emmett Higdon, November 3, 2009

Through an extensive billing and payment study of its residential customers, telecommunications provider Qwest Communications found that those customers who received their bills online and paid electronically had up to 25% less attrition and were up to . . .

For Security & Risk Professionals

PCI X-Ray: File Integrity Monitoring

by John Kindervag, October 26, 2009

To effectively deal with the broad and complex requirements of Payment Card Industry (PCI) data security, you need to break the elements apart to provide enhanced clarity. We've designed the PCI X-Ray series to provide actionable information to help Forrester . . .

For Consumer Product Strategy Professionals

Driving A Contactless Network Effect In The US

Supply Is Strong, But Only Marketing And Usage Rewards Will Drive Demand

by Edward Kountz, October 23, 2009

While recent years have seen increased issuance and merchant acceptance of contactless payments in the US, consumer usage remains low. Some institutions are exploring instant issuance and contactless payment stickers as steps to alter this dynamic, but . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Online Payment Methods In Europe  (518 KB PPT)

by Olesia Klevchuk, October 21, 2009

This highlight deck summarizes the key findings related to online payments from Forrester’s European Technographics Retail, Customer Experience, and Travel Online Survey, Q3 2009.

For eBusiness & Channel Strategy Professionals

Help Your Customers Cut Through The Alternative Payments Clutter

by Patti Freeman Evans, August 21, 2009

Three-quarters of US online buyers have an alternative payment account. Their use of online payments represents 11% of total online payments (including credit and debit card) in 2009, and it will increase to 12% by 2011. Credit cards will remain the main . . .

For Consumer Product Strategy Professionals

Mobile Contactless Payments In Europe: The Reality Beyond The NFC Hype

by Thomas Husson, July 28, 2009

Many firms in the mobile and financial arena in Europe want to replicate the success of Japan's mobile contactless payments. Many of them are focusing on leveraging a standardized technology — Near Field Communication (NFC). Forrester warns that mobile . . .

For Security & Risk Professionals

PCI X-Ray: Network Segmentation

by John Kindervag, July 17, 2009

To effectively deal with the broad and complex requirements of Payment Card Industry (PCI) data security, you need to break the elements apart to provide enhanced clarity. We've designed the PCI X-Ray series to provide actionable information to help Forrester . . .

For eBusiness & Channel Strategy Professionals

European Consumers Need Multiple Online Payment Methods

Understanding The Diversity Of Payment Behaviors Among Online Buyers

by Lauriane Camus, Patti Freeman Evans, July 15, 2009

European online buyers still use a mix of electronic and offline payment methods when purchasing on the Internet. Plastic card (e.g., credit and debit card) payment methods dominate online purchases in most countries, and European online buyers are beginning . . .

For Consumer Market Research Professionals

Technographics® Insight: Online Payment In Europe  (546 KB PPT)

by Joost van Kruijsdijk, July 1, 2009

This Technographics Insight takes a look at frequency of online buying across European countries and examines which payment methods these online buyers subsequently use to pay for their purchases.

For Security & Risk Professionals

PCI X-Ray: IDS And IPS

by John Kindervag, April 8, 2009

To effectively deal with the broad and complex requirements of Payment Card Industry (PCI) data security, you need to break the elements apart to provide enhanced clarity. We've designed the PCI X-Ray series to provide actionable information to help Forrester . . .

For Technology Product Management & Marketing Professionals

Expand Globally, Market Locally

Adapting The Four Ps Of Marketing To New B2B Markets

by Jennifer Belissent, Ph.D., March 31, 2009

Taking the show on the road — expanding into new markets — is a daunting proposition for tech marketers. New markets mean new requirements, including not only product features, but also price, promotion, and placement attributes — the Four Ps. New geographic . . .

For eBusiness & Channel Strategy Professionals

Trends 2009: US Online Retail Payments

Adapting To A New Spending Order

by Edward Kountz, February 10, 2009

The global financial crisis is affecting both consumers' willingness to spend and their preferred payment options within the context of economic gloom that continues to deepen and an online channel that is relatively strong by comparison. The Internet . . .

For eBusiness & Channel Strategy Professionals

Online Chinese Retail: Assessing Opportunities In Chinese eCommerce

by Patti Freeman Evans, January 20, 2009

The number of online users in China will reach 275 million by 2012, which is 12% greater than the US projected number. Nonetheless, 74% of Chinese online users have a low income level of less than $290 per month and thus present a less active potential . . .

For Consumer Market Research Professionals

Technographics® Survey Highlight: North American Technographics® Financial Services Online Survey, Q3 2008  (416 KB PPT)

by Jacqueline Anderson, January 5, 2009

This highlight deck summarizes the key findings from Forrester¿s North American Technographics Financial Services Online Survey, Q3 2008.

For eBusiness & Channel Strategy Professionals

Online Payments in Europe

Understanding Consumer Demand to Gauge the Value of Traditional Payments and E-payments

by Galina Naydenova, December 12, 2008

The growth of online auctions has introduced e-payments to a growing number of European online buyers and led many retailers to wonder exactly which payment types they should accept.

For Consumer Market Research Professionals

How Europeans Pay For Goods And Services

by Alexander Hesse, Reineke Reitsma, December 11, 2008

No two countries are the same when it comes to retail payment habits in Europe. Unlike in the US — where most firms can offer their customers a uniform set of payment options — companies selling into European markets need to offer a customized set of . . .

For eBusiness & Channel Strategy Professionals

NFC Technology Is Revitalizing Mobile Payments, but Mobile Contactless Payments Face Huge Adoption Hurdles

by Edward Kountz, October 30, 2008

Mobile contactless systems based on Near Field Communication (NFC) offer a much faster way to initiate payments with a mobile phone than SMS or other mobile network-based technologies, providing a clear improvement over earlier mobile payment systems.

For Consumer Market Research Professionals

Technographics Survey Highlights: European Technographics Retail, Customer Experience, And Travel Online Survey, Q3 2008  (419 KB PPT)

by Olesia Klevchuk, October 8, 2008

This highlight deck summarizes the key findings from Forrester's European Technographics Retail, Customer Experience, And Travel Online Survey, Q3 2008.

For Consumer Market Research Professionals

Gauge Your Product's eReadiness In Asia Pacific

How To Measure eReadiness, Demonstrated With Financial Services

by Dia Ganguly, October 3, 2008

Technology readiness, cultural readiness, and supplier readiness, together with the level of current adoption, determine the future uptake of online activities in a local market. Our eReadiness checklist provides guidance to companies looking to incorporate . . .

For eBusiness & Channel Strategy Professionals

Online Payments

Measuring Acceptance and Innovations Among Top 50 US Online Retailers

by Edward Kountz, September 15, 2008

A desire to maximize consumers' value is driving US online retailers to expand payment options and checkout flexibility offered to consumers who shop on their Web sites.

For Enterprise Architecture Professionals

Financial Services Of The Future: Collaborative Competition Will Be The Norm

by Jost Hoppermann, August 20, 2008

An increasing number of banks are working on long-term business and IT visions of the future, realigning IT strategies on a continual basis. To help enterprise architects better understand the business and IT environment of the future, Forrester surveyed . . .

For eBusiness & Channel Strategy Professionals

Case Study: How iDEAL Came To Conquer Dutch Online Payments

by Alexander Hesse, Benjamin Ensor, August 12, 2008

In late 2005, the big three Dutch banks launched iDEAL — an alternative payment system that lets Dutch online shoppers authorize online payments from their current account through their bank's online banking site. Because of its clear advantages over . . .

For eBusiness & Channel Strategy Professionals

Global Online Payments

Localizing Based on National Preferences

by Zia Daniell Wigder, July 22, 2008

The global online payments landscape is far from uniform, with payment preferences greatly varying by country.

For eBusiness & Channel Strategy Professionals

High Touch Trumps High Tech When Switching Online Bill Payments

by Emmett Higdon, July 18, 2008

While US banks have successfully leveraged technology to simplify the account opening process, little progress has been made in using technology to help new customers easily move their online bill payment info over from their existing bank. The technology . . .

For eBusiness & Channel Strategy Professionals

Europeans Show Little Interest In Contactless Payments

by Benjamin Ensor, Alexander Hesse, June 26, 2008

Contactless payments are reaching Europe — as shown by numerous trials in different countries and real rollouts in the UK and Austria. We asked online Europeans how interested they are in using contactless payments. We found that only 23% are interested . . .