For eBusiness & Channel Strategy Professionals

Hotels Will Rely On The Web To Survive 2010

by Henry H. Harteveldt, November 3, 2009

The global financial crisis hit the hotel industry particularly hard in 2009. A survey of 27 hotel professionals shows an expectation that business will have to be "bought" with low pricing for the balance of 2009, but cautious optimism exists for room . . .

For eBusiness & Channel Strategy Professionals

US Leisure Travel Sale Seekers Are On The Rise

Travelers Seeking Deals And Discounts Online Have Increased 55% Since Q4 2007

by Henry H. Harteveldt, Elizabeth Stark, March 30, 2009

The effects of the US recession are painfully visible in the increase in leisure travelers looking for travel deals and discounts online. Sale Seekers — US online leisure travelers who use sales and specials sites like TravelZoo to research leisure travel . . .

For Consumer Market Research Professionals

Technographics® Insight: In Asia Pacific, Australia Leads For Online Travel Research And Bookings  (248 KB PPT)

by Dia Ganguly, March 20, 2009

This Technographics Insight takes a look at the uptake of the Internet for travel research and bookings in the Asia-Pacifc market.

For eBusiness & Channel Strategy Professionals

US Online Leisure Travel Channel Share Forecast: Suppliers Versus Intermediaries, 2008 To 2013

Travel Supplier Web Sites Will Garner 69% Of Online Channel Share By 2013

by Henry H. Harteveldt, Elizabeth Stark, February 25, 2009

Forrester predicts that Web sites of various airlines, hotels, and other travel suppliers will capture 65% — or $56.2 billion — of US online leisure travel bookings in 2009. Suppliers' share of US online leisure travel bookings is expected to steadily . . .

For eBusiness & Channel Strategy Professionals

US Online Travel Forecast, 2007 To 2013

Understanding The Impact Of The Current Economy On Online Travel Growth

by Diane Clarkson, January 20, 2009

As the economic climate continues to worsen into 2009, decreased demand will push the total US travel industry revenue downward from $312 billion in 2008 to $301 billion in 2009. The supply-demand equilibrium is disrupted across all travel products, and . . .

For eBusiness & Channel Strategy Professionals

US Online Travel Forecast, 2008 To 2013

Online Sales To Grow 5% In 2009, Despite Weaker Overall Industry Revenues

by Henry H. Harteveldt, January 20, 2009

2009 will be another tumultuous year for the US travel industry. Difficult-to-get financing, higher unemployment, tightened corporate travel budgets, and a financially paralyzed consumer who will travel less often and spend less on her trips will cause . . .

For Consumer Market Research Professionals

Technographics® Survey Highlight: North American Technographics Travel and Automotive Online Survey, Q4 2008  (412 KB PPT)

by Winson Wu, January 12, 2009

This highlight deck summarizes the key findings from Forrester¿s North American Technographics Travel and Automotive Online Survey, Q4 2008.

For eBusiness & Channel Strategy Professionals

eBusiness' Role In Regaining Traveler Loyalty

by Henry H. Harteveldt, December 15, 2008

The number of US online leisure travelers has fallen from 31% in 2006 to 25% in 2008. Travel eBusiness contributes to this loss by not making online travelers feel welcome, not letting them control the information they want to see on the home page, and . . .

For Marketing Leadership Professionals

How To Regain Travelers' Loyalty

by Henry H. Harteveldt, Elizabeth Stark, December 3, 2008

Forrester data reveals that travel brand loyalty has decreased by 19% since 2006. Leisure travelers in 2008 have every reason to be disloyal. Why? More travel products and options for travelers to choose from, virtually no incentives for travelers to . . .

For eBusiness & Channel Strategy Professionals

What's Holding Back Mobile Services In US Travel?

by Sarah Rotman Epps, December 27, 2007

The release of the Apple iPhone in 2007 and the announcement that Motorola, Samsung, LG Electronics, and HTC will build Google-software-powered phones in 2008 has spurred travel eBusiness execs to ask whether their strategies are on track for the mobile . . .

For eBusiness & Channel Strategy Professionals

US Travel Forecast, 2007 to 2012

by Diane Clarkson, December 21, 2007

The Internet has never been more important to the US travel industry than it is currently: 33 percent of travel revenue will be generated online in 2007.

For eBusiness & Channel Strategy Professionals

Suppliers vs. Online Travel Agencies

Understanding Accommodation Bookers' Online Channel Preferences

by Diane Clarkson, November 28, 2007

Online leisure travel researchers are increasingly shifting from telephone reservations to online booking.

For eBusiness & Channel Strategy Professionals

US Frequent Business Travel Executive Survey, 2007

by Diane Clarkson, October 29, 2007

The majority of managed frequent business travelers are booking travel online. Frequent business travelers who are managed off-line are less likely to be strictly managed, and their companies are missing opportunities to leverage the policy compliance . . .

For eBusiness & Channel Strategy Professionals

US Online Travel Consumer Survey, 2007

by Diane Clarkson, October 4, 2007

As a travel distribution channel, the Internet has matured: 70 percent of online leisure travelers are booking at least some of their personal travel online, and 52 percent of online leisure travelers have eschewed traditional channels to purchase all . . .

For eBusiness & Channel Strategy Professionals

How Travel Marketers Are Serving "The New Boss"

Highlights From The ATME 2007 Conference

by Sarah Rotman Epps, July 13, 2007

At the annual conference of the Association of Travel Marketing Executives, industry marketers, eBusiness professionals, and product and channel professionals discussed the implications of operating in a customer-driven world. An increasingly empowered, . . .

Travel eBusiness Execs: Focus On Mobile Data Now

Mobile Data Creates A New Way To Distribute Travel And Engage Travelers

by Henry H. Harteveldt, May 22, 2007

The mobile channel presents a viable channel that travel companies can use to better engage and sell to North American travelers. Thirty-seven percent of North American leisure travelers who own a mobile phone and 45% of business travelers use mobile . . .

For eBusiness & Channel Strategy Professionals

10 Important Insights About Millennial Travelers

What Travel Sellers Must Do To Appeal To US Online 18-26 Year-Old Travelers

by Henry H. Harteveldt, May 3, 2007

Millennial leisure travelers — those between the ages of 18 and 26 — are tomorrow's big travel spenders, and they stand out from other generations in several key ways. They are willing to pay more for things that they want and are more inclined to try . . .

For eBusiness & Channel Strategy Professionals

How Social Computing Changes The Way You Sell Travel

Online Travel Will Shift From Passive Selling To Active Engagement

by Sarah Rotman Epps, April 30, 2007

Advances in Social Computing — the collection of technologies enabled by cheap peer-to-peer connections, such as blogs, wikis, and social networks — are changing the way you sell travel. As travelers forge connections and share information with like-minded . . .

For eBusiness & Channel Strategy Professionals

Good News: Quality-Focused Travelers' Ranks Have Grown

Premium Customer Segment Shows 33% Growth In Roughly Two Years

by Henry H. Harteveldt, April 3, 2007

Quality-focused travelers (QFTs) — travelers who both view travel as an area in which they are willing to indulge themselves and who are willing to pay more for noticeably better travel products or services — now account for 28% of US online leisure travelers, . . .

For Consumer Market Research Professionals

European Travelers: An Overview Of 2006

Where Do European Travelers Research And Buy Leisure Travel?

by Reineke Reitsma, March 20, 2007

Over the past few years, more and more European consumers have not only researched travel online, but have also booked it online. Consumers rely heavily on the Internet to obtain information on travel. For leisure travel research, online-based travel . . .

For eBusiness & Channel Strategy Professionals

Top Five Reasons Why Web Travelers Abandon Booking Online

Concern About Credit Card Security Is A Rising Threat

by Henry H. Harteveldt, Sarah Rotman Epps, March 16, 2007

With online purchase conversion rates increasing, travel eCommerce execs are doing a lot of things right. But Forrester's Consumer Technographics® data shows that there are some nagging issues that keep Web travelers from booking online. Of Web travelers' . . .

For eBusiness & Channel Strategy Professionals

Spirit Airlines Shows How Travel Can Cross-Sell Effectively Online

by Henry H. Harteveldt, March 14, 2007

On March 6, 2007, budget airline Spirit Airlines announced a major change in its business strategy. Emulating the à la carte model of no-frills airline PEOPLExpress, Spirit announced a 10% to 40% cut in its fares, while unbundling its product so that . . .

For eBusiness & Channel Strategy Professionals

Taking European Online Travel To The Next Level

by Henry H. Harteveldt, February 12, 2007

Two in three European leisure travelers are now online, with most enjoying in-home broadband access. Forty-one percent both research and buy travel online. These leisure travel Bookers are focused on efficient, value-oriented sites and are starting to . . .

Trends 2005: Travel Distribution

GDSs Navigate Their Way Through Newly Deregulated Environments

by Henry H. Harteveldt, November 4, 2004

The deregulation of global distribution systems (GDSs) in the United States hasn't been an easy transition. 2005 won't be any easier as suppliers, led by airlines, continue to seek out lower-cost distribution options. Booking will likely shift to either . . .

What Will Matter To The Travel Industry In 2004

by Henry H. Harteveldt, Michael E. Gazala, Charles P. Wilson, December 23, 2003

2004 will bring a whirlwind of change to travel supplier/agency relationships, distribution policy, and the way that travel companies use IT to solve business problems.