For Information & Knowledge Management Professionals

The Forrester Wave™: Web Content Management For External Sites, Q2 2009

SDL Tridion, Interwoven, And FatWire Lead, While Microsoft Makes Inroads

by Stephen Powers, Tim Walters, Ph.D., June 1, 2009

Forrester evaluated 10 leading Web content management (WCM) vendors across approximately 115 criteria and found that SDL Tridion continues its leadership in enabling organizations to deliver persuasive customer experiences on publicly facing Web sites. . . .

For Information & Knowledge Management Professionals

The Critical Role Of A SharePoint Information Architecture

It's A Blank Slate And A Chance To Get It Right This Time

by Leslie Owens, Rob Koplowitz, February 24, 2009

SharePoint buyers expect intuitive navigation, contextual search, and easy administration out of the box. But such benefits depend on how content is structured, labeled, and categorized, and they require a nuanced understanding of how different audiences . . .

For Application Development & Program Management Professionals

Platform-As-A-Service Is Here; Can It Help You?

The Opportunities And Risks Of PaaS For Application Development Shops

by John R. Rymer, February 10, 2009

The nascent and overhyped idea that organizations should move their applications from on-premise data centers to Internet "clouds" has hit platforms. "Platform-as-a-service" (PaaS) isn't theory; Forrester has found 20 products available today — several . . .

For Information & Knowledge Management Professionals

Don't Be Content With Your Web Content Management In 2009

by Stephen Powers, February 5, 2009

While most organizations continue to invest in Web content management (WCM) initiatives, some appear to be postponing WCM projects due to budgetary constraints or deferring in favor of other enterprise software goals in the coming year. However, while . . .

For Information & Knowledge Management Professionals

Topic Overview: Must-Read I&KM Research For An Economic Downturn

by Matthew Brown, Connie Moore, Rob Karel, October 29, 2008

Financial bailouts, downward consumer spending, and roller-coaster stock markets are starting to put pressure on information and knowledge management (I&KM) professionals. Will industry consolidation mean gut-wrenching systems consolidation? How will . . .

For Information & Knowledge Management Professionals

The Persuasive Content Architecture

Understanding How To Apply ECM To Marketing's Business Objectives

by Craig Le Clair, Stephen Powers, July 2, 2008

Customer experience expectations rise each year as customers want faster responses to requests, more conversational interactions, and more relevant content. Marketers now find themselves under pressure to better manage content associated with their outbound . . .

For Information & Knowledge Management Professionals

Enterprise Content Management's Next Step Forward

I&KM Pros Need To Push For Organic Support Of Business Context

by Craig Le Clair, Ken Poore, February 29, 2008

Current approaches to enterprise content management (ECM) don't work for most enterprises. Low adoption rates and frustrated users plague enterprise implementations. And expectations for how people create and use content continue to change, thanks to . . .

For Business Process & Applications Professionals

The Five Top Challenges Information And Knowledge Managers Must Master In 2008

by Connie Moore, Rob Karel, January 30, 2008

Information and knowledge managers are constantly bombarded by new technologies — like RIAs, wikis, blogs, and virtual worlds — or new market trends, such as the recent consolidation in business intelligence (BI). Plus there's the ever-changing organizational . . .

For Information & Knowledge Management Professionals

Four Roles Needed To Support Persuasive Content Management Initiatives

by Kyle McNabb, January 15, 2008

When Forrester introduced persuasive content in 2005, we described it, along with transactional and business content, as a different way for information and knowledge management (I&KM) professionals to look at their enterprise content. Looking at . . .

For Information & Knowledge Management Professionals

Business Context: A Better Way To Define An ECM Strategy

by Kyle McNabb, Craig Le Clair, December 27, 2007

Defining and executing an enterprise content management (ECM) strategy can be frustrating. Tangible needs such as IT cost reduction, system and server consolidation, and keeping the enterprise out of hot water from the mismanagement of content, drive . . .

For Information & Knowledge Management Professionals

Manufacturer Uses Content To Differentiate A Commodity Product

by Kyle McNabb, December 13, 2006

A European manufacturer of home decoration products, facing increasing commoditization of its core products, drove differentiation through its use of persuasive content — such as selection guides, usage information, color schemes, and safety guidelines . . .

For Information & Knowledge Management Professionals

A Telco Designs For Multichannel And Improves Self-Service

by Kyle McNabb, Barry Murphy, December 13, 2006

A wireless telecommunications company, in an effort to reduce the burden on its call center for basic transactions, provided a self-service site to customers. Initial deployments provided little return as customers abandoned the self-service functions . . .

For Information & Knowledge Management Professionals

Use Persuasive Content To Improve The Customer Experience

What Information And Knowledge Management Professionals Can Do

by Kyle McNabb, December 7, 2006

Improving the customer experience requires the help of multiple constituents and roles within an enterprise, not just the folks in sales, marketing, and customer service. Information and knowledge management professionals who support eBusiness, multichannel, . . .

For Information & Knowledge Management Professionals

Open Text Establishes Business-Content-Centric Application Leadership

The Forrester Wave™ Vendor Summary, Q1 2006

by Kyle McNabb, March 29, 2006

Open Text's once exclusive focus on providing a broad enterprise content management (ECM) platform has now morphed into a strategic focus on ECM solutions — driven by the business need for compliance and productivity gains by managing content more effectively. . . .

For Information & Knowledge Management Professionals

Stellent: A Strong Performer For Transactional-, Business-, And Persuasive-Content-Centric Apps

The Forrester Wave™ Vendor Summary, Q1 2006

by Kyle McNabb, March 29, 2006

Enterprise content management (ECM) vendor Stellent qualifies as a Strong Performer across transactional, business, and persuasive content apps. The vendor's ECM breadth — which scored the highest of all ECM suite vendors we evaluated, overcompensates . . .

For Information & Knowledge Management Professionals

Mobius: More Than A Content Archiving Vendor, But Short On Content-Centric Application Support

The Forrester Wave™ Vendor Summary, Q1 2006

by Kyle McNabb, March 29, 2006

Mobius Management Systems, an enterprise content management suite vendor, offers excellent document imaging, COLD, and records management support, making the vendor's ViewDirect product suite a good place to put content for long-term records retention. . . .

For Information & Knowledge Management Professionals

Interwoven: Charging Fast And Hard Into Business- And Persuasive-Content-Centric Applications

The Forrester Wave™ Vendor Summary, Q1 2006

by Kyle McNabb, March 29, 2006

Enterprise content management vendor Interwoven's focus on content-centric applications makes it a Leader in business content and a high-scoring Strong Performer in persuasive content. Interwoven has combined its comprehensive document management footprint . . .

For Information & Knowledge Management Professionals

Vignette Has The Tools But Needs Focus To Differentiate In Content-Centric Applications

The Forrester Wave™ Vendor Summary, Q1 2006

by Kyle McNabb, March 29, 2006

Vignette's enterprise content management (ECM) suite and extended capabilities — including team collaboration, content integration, reporting and analytics, eLearning, and multichannel delivery — make this vendor a Strong Performer in transaction, business, . . .

For Information & Knowledge Management Professionals

Xerox: Established In Business- And Targeting Transactional-Content-Centric Applications

The Forrester Wave™ Vendor Summary, Q1 2006

by Kyle McNabb, March 29, 2006

Xerox DocuShare, a division of Xerox, does not receive the market recognition of ECM giants such as EMC, FileNet, IBM, and Open Text, yet it has more than 4,500 ECM deployments. DocuShare 4.0, Xerox DocuShare's ECM product, offers competitive document . . .

For Information & Knowledge Management Professionals

IBM Provides A Strong Foundation For Building Content-Centric Applications

The Forrester Wave™ Vendor Summary, Q1 2006

by Kyle McNabb, March 29, 2006

IBM, an ECM suite vendor — goes from strength to strength across its ECM portfolio, whether the focus is on ECM infrastructure, where it is a Leader, or content-centric apps, where it's a Leader in transactional-content-centric apps and a Strong Performer . . .

For Information & Knowledge Management Professionals

FatWire Software Leads With A Relentless Focus On Persuasive-Content-Centric Applications

The Forrester Wave™ Vendor Summary, Q1 2006

by Kyle McNabb, March 29, 2006

FatWire Software, a small pure-play Web content management (WCM) vendor, is a clear Leader in persuasive-content-centric apps, having provided thought leadership and a laser-like focus on content-centric apps for several years. As FatWire relentlessly . . .

For Information & Knowledge Management Professionals

Tridion: Focused On Persuasive-Content-Centric Applications

The Forrester Wave™ Vendor Summary, Q1 2006

by Kyle McNabb, March 29, 2006

Tridion's unwavering focus on persuasive content helps this small pure-play Web content management (WCM) vendor differentiate itself from larger ECM vendors. Tridion's comprehensive WCM offering, coupled with strong multichannel content delivery and its . . .

For Information & Knowledge Management Professionals

Hummingbird Has A Strong Focus And Early Leadership In Business-Content-Centric Applications

The Forrester Wave™ Vendor Summary, Q1 2006

by Kyle McNabb, March 29, 2006

Enterprise content management (ECM) vendor Hummingbird's focus on business content, strong document management and records management, good team collaboration and business solutions combine to make it a Leader in business-content-centric applications. . . .

For Information & Knowledge Management Professionals

EMC: ECM Platform Supports Transactional- And Business-Content-Centric Application Initiatives

The Forrester Wave™ Vendor Summary, Q1 2006

by Kyle McNabb, March 29, 2006

EMC Documentum, a business unit of EMC, continues to execute on its enterprise content management (ECM) platform strategy while also establishing itself as a Strong Performer for transactional and business content applications. The vendor's comprehensive . . .

For Information & Knowledge Management Professionals

FileNet: Transactional-Content-Centric Applications Giant

The Forrester Wave™ Vendor Summary, Q1 2006

by Kyle McNabb, March 29, 2006

Enterprise content management (ECM) vendor FileNet offers a strong foundation for transactional-content-centric application initiatives. Its comprehensive document imaging and records management capabilities combined with its comprehensive business process . . .