For Vendor Strategy Professionals

Addressing Diverse Stakeholders In The IT And Business Services Buying Process

Planning For 2010 Requires A Clear Understanding Of Roles

by Chris Andrews, November 20, 2009

For years, Forrester has written about the evolution of information technology (IT) into business technology (BT) — an idea that is rooted in Forrester's view that technology is becoming more relevant and strategic to business processes. This trend, which . . .

For B2B Market Research Professionals

The State Of Enterprise IT Services: 2009

Business Data Services North America And Europe

by Pascal Matzke, John C. McCarthy, November 6, 2009

As the global economic downturn continues to put pressure on IT budgets, companies are taking a variety of measures to get more value for the money spent on IT services. But unlike the last recession in 2001 to 2002, when outsourcing and offshoring benefitted . . .

For Vendor Strategy Professionals

The Changing Face Of Telecom Wholesale

Telecom Wholesale: From Regulatory Mandate To Customer Demand

by Mike Cansfield, November 3, 2009

Last year we said that the wholesale sector in telecom was at an inflection point. This study shows that the changes we detected last year accelerated with market forces driving change in what customers want from their wholesale suppliers and in the business-to-business . . .

For Vendor Strategy Professionals

Vendor Strategists: Time To Revisit Your Corporate Strategy And Your Management Portfolio

by Thomas Mendel, Ph.D., Daniel Krauss, October 29, 2009

The current recession clearly showed at many companies how fundamental issues with corporate strategy can lead to a savage reality, affecting corporate stability in a big way. Strategists have started fighting back with a constant stream of ad hoc decision-making . . .

For Technology Product Management & Marketing Professionals

How B2B Technology Buyers Use Social Media

Support Forums Rank Highest Among Emerging Tactics

by Laura Ramos, October 26, 2009

Technology buying is a highly considered, collaborative process, one ideally suited for social interactions. To see how emerging digital media affect the process, Forrester surveyed 1,217 technology decision-makers to find out which online sources will . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: The US Triple-Play Landscape  (560 KB PPT)

by Jacqueline Anderson, October 19, 2009

This highlight deck summarizes the key findings related to bundling from Forrester's North American Technographics Mobile and Telecom Online Survey, Q3 2009 (US). This is the second survey highlight in a series from the North American Technographics Mobile . . .

For Vendor Strategy Professionals

Tata Consultancy Services: Using The Downturn To Reposition Its IT M&A Services

M&A Services SWOT Analysis: Tata Consultancy Services (TCS), Q4 2009

by Daniel Krauss, Pascal Matzke, October 6, 2009

Tata Consultancy Services (TCS) has primarily focused on the mergers and acquisitions (M&A) IT requirements of clients in the financial services industry for many years. Backed by its strong IT system and process knowledge and experience, it has mainly . . .

For Technology Product Management & Marketing Professionals

Make Your Marketing Sing To Business Mobility Decision-Makers

Vendors Must Use Employee Roles To Identify Preferred Marketing Channels

by Michele Pelino, October 5, 2009

IT professionals, business executives, and end users participate in purchasing decisions for enterprise mobility devices, middleware, services, and mobile applications. These decision-makers use online and offline channels to gather information. Top online . . .

For Consumer Product Strategy Professionals

Music Release Windows: The Product Innovation That The Music Business Can't Do Without

by Mark Mulligan, September 4, 2009

In the late 20th century, music business artist contracts, development cycles, release schedules, and promotional activity were all shaped around getting a little shiny disc of a dozen or so tracks into the stores. Now in the 21st century, the album straightjacket . . .

For Consumer Product Strategy Professionals

Making Cloud-Based Music Services Fulfill Their Destiny

by Sonal Gandhi, September 4, 2009

On-demand music app Spotify is about to become available on the iPhone. This marks a giant step forward for cloud-based music. Services that aspire to provide a true cloud-based music experience should ensure that they are platform- and brand-agnostic . . .

For Sourcing & Vendor Management Professionals

Market Overview Of Cloud IT Services From Major Telcos

by Paul Roehrig, Ph.D., September 1, 2009

Interest and hype around cloud IT services is at an all-time high, but most enterprise decision-makers are still exploring the potential risks and rewards. Although most clients are not rushing to implement an unproven set of services, the promise for . . .

For Sourcing & Vendor Management Professionals

Seeking Flexible Outsourcing Deals

Australia's Department Of Defence Lays The Groundwork For A New Sourcing Strategy

by Tim Sheedy, August 25, 2009

For many IT sourcing customers, the arguments and potential legal battles concerning what is in scope and what is not — both for project work and managed services engagements — are constant thorns. The Australian Department of Defence, in the design of . . .

For Sourcing & Vendor Management Professionals

Assessing Your European Service Provider's Partnering Strategy For Global Delivery

European Sourcing Teams Need To Understand How GDM Partnerships Get Implemented

by Euan Davis, August 11, 2009

Offshore service propositions are filtering down to the European market as local IT service providers partner with India's pure-plays. Each needs the other in a symbiotic relationship fueled by Indian scale and European revenue growth. Sourcing groups . . .

For B2B Market Research Professionals

The State Of SMB IT Budgets: 2009

Business Data Services North America And Europe

by Heidi Lo, Andrew Bartels, August 7, 2009

This document provides SMB highlights of an extensive data set collected via Forrester's Enterprise And SMB Global IT Budgets And Spending Survey, Q2 2009. Overall, the global recession has made CIOs and IT decision-makers cut back their IT budgets, with . . .

For B2B Market Research Professionals

Enterprise Buying Influences In Emerging Markets, 2009  (406 KB PPT)

by Ellen Daley, August 7, 2009

From: Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009

For Vendor Strategy Professionals

Market Momentum: Corporate Strategy Services Market, H1 2009

by Daniel Krauss, August 7, 2009

How will a market that competes primarily on intellectual property (IP) be affected by the economic downturn? Service providers have been undoubtedly deeply affected by the recession in one way or another, and Forrester has therefore analyzed the publicly . . .

For B2B Market Research Professionals

Sources That Influence Telecom And Network Purchasing Decisions Of Canadian VSB/SMBs: 2009   (422 KB PPT)

by Ellen Daley, August 7, 2009

Using data from BDS' Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009 survey, Forrester Research examines Canadian SMBs and very-small businesses (VSBs) and the sources of information that influence their telecom . . .

For Sourcing & Vendor Management Professionals

How Do Service Providers Blend Global Delivery For European Clients?

by Euan Davis, August 6, 2009

IT process maturity and robust service management structures allow firms to aggressively leverage offshore resources through their provider's global delivery model. But many European firms need a staggered, blended approach to global delivery. Large international . . .

For B2B Market Research Professionals

IT Services: Banking And Insurance Service Provider Selection And Satisfaction Data  (546 KB PPT)

by Ellen Carney, August 6, 2009

Data chart on IT services banking and insurance service provider selection and satisfaction data.

For Sourcing & Vendor Management Professionals

How Europeans Tune Global IT Service Delivery Models

Deal-Makers Hedge Offshore Risk With Blended Models

by Euan Davis, August 5, 2009

The IT services industry in Europe continues to mature, with global delivery strategies superseding traditional offshore approaches. First, movers with standard IT process models configured for sourcing maturity fully exploited global delivery; now, a . . .

For Consumer Product Strategy Professionals

How To Survive The Media Meltdown

Identifying Successful Content Strategies

by Nick Thomas, August 5, 2009

The media meltdown — where traditional media business models based on scarcity and control are fundamentally challenged by the new realities of digital media consumption — is creating huge problems for media companies. But consumers are spending more . . .

For Information & Knowledge Management Professionals

The Four Decision Factors For Open Source Enterprise Content Management

by Stephen Powers, August 5, 2009

Open source enterprise content management (ECM) initiatives are common in small and medium-sized businesses (SMBs) or in department-level projects. Yet information and knowledge management (I&KM) professionals in major enterprises have started to . . .

For Technology Product Management & Marketing Professionals

Demand Insights: Enterprise Mobility 2009

Prepare For The Rise Of The Mobile Wannabes And The Services To Support Them

by Michele Pelino, July 28, 2009

Forrester's latest Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009, shows continued enterprise mobility momentum — even during these challenging economic times. Buyers are investing in mobile applications for . . .

For Sourcing & Vendor Management Professionals

Sourcing Lessons From 2008 EMEA IT Outsourcing Deal Activity

What Market Trends Can Teach SVM Pros About Setting Outsourcing Strategy

by Andrew Parker, July 21, 2009

The EMEA enterprise IT outsourcing market had a very active year in 2008, with 341 large outsourcing contracts in Forrester's deal-tracking survey for the year. This was identical to the number of deals tracked in 2007, and up substantially from the 306 . . .

For CIOs

Priorities Shift As Business' Grip On Technology Tightens

CIOs Can Drive Better Tech Decisions — Even When Business Is Making Them

by Bobby Cameron, Sharyn Leaver, July 17, 2009

In Q4 2008, Forrester surveyed 1,104 IT decision-makers to find out how they set their budgets and allocated funds to different software types and initiatives. As part of this study, Forrester asked where the ultimate software decision control resides . . .