For eBusiness & Channel Strategy Professionals

How Dutch Consumers Use The Net To Research And Buy Financial Products

The Web's Role As A Sales Channel Is Growing Fast In The Netherlands

by Alexander Hesse, November 20, 2009

The Internet's role as a distribution channel for financial products is growing fast in the Netherlands. Nearly half of Dutch Net users researched at least one financial product online in the past year, compared with 40% in 2007, and one in five bought . . .

For Vendor Strategy Professionals

Consumer Security Market Trends, 2009 To 2010: Evolving Threats And Defenses

by Jonathan Penn, November 12, 2009

As the nature of cyber threats has evolved, consumers' definition of security and their expectations of solutions have been changing as well. With the rise of account compromise and identity theft as a primary and highly profitable goal for hackers, protecting . . .

For Consumer Product Strategy Professionals

Driving A Contactless Network Effect In The US

Supply Is Strong, But Only Marketing And Usage Rewards Will Drive Demand

by Edward Kountz, October 23, 2009

While recent years have seen increased issuance and merchant acceptance of contactless payments in the US, consumer usage remains low. Some institutions are exploring instant issuance and contactless payment stickers as steps to alter this dynamic, but . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Online Payment Methods In Europe  (518 KB PPT)

by Olesia Klevchuk, October 21, 2009

This highlight deck summarizes the key findings related to online payments from Forrester’s European Technographics Retail, Customer Experience, and Travel Online Survey, Q3 2009.

For eBusiness & Channel Strategy Professionals

What Europeans Expect From Financial Services Web Sites

And What eBusiness Executives Need To Do To Meet Customer Needs

by Vanessa Niemeyer, Ph.D., October 6, 2009

Consumers go to financial services Web sites with different motives — some want to access their own accounts and some intend to research or buy a specific financial product, while others are looking for a solution that fits their needs. Visitors to financial . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Trust In Marketing And Advertising In Europe  (542 KB PPT)

by Jacqueline Anderson, September 16, 2009

This highlight deck summarizes the key findings related to marketing and advertising from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the fourth survey highlight in a series from the European Technographics Benchmark Survey, . . .

For eBusiness & Channel Strategy Professionals

European Online Banking Holdouts Want Security Guarantees

Net Users Still Need Security Guarantees And Incentives To Bank Online

by Alexander Hesse, Lauriane Camus, August 21, 2009

More than half of Western Europeans who use the Internet regularly — about 92 million — bank online. Thirty-two percent of European adults could bank online but don't do so — or have stopped doing so. Typically, these online banking holdouts mention security . . .

For eBusiness & Channel Strategy Professionals

US Data Compromise And Online Trust Update: Consumers' Security And Trust Concerns Still Hampering eBusiness

by Edward Kountz, August 20, 2009

One in 10 US online users reported a data breach that led to a financial loss in 2008, a rate of compromise statistically unchanged from the prior-year period. And while more consumers were able to resolve their incident of financial fraud in less than . . .

For eBusiness & Channel Strategy Professionals

The State Of Fraud In eBusiness

eBusiness Panelists Report That 0.6% Of Orders And Transactions Are Fraudulent

by Carrie Johnson, Elizabeth Davis, August 17, 2009

Forrester recently surveyed its eBusiness And Channel Strategy Professional Research Panel to gauge the current landscape of fraud in the online channel. Forty percent of our panelists have seen an increase in fraud incidents in the past 12 months and . . .

For Consumer Market Research Professionals

Technographics® Insight: Consumer Perceptions Toward Online Privacy  (524 KB PPT)

by Nick Squires, July 24, 2009

This Technographics Insight takes a look at the Internet privacy concerns of US online consumers, sites deemed trustworthy, and the characteristics of trusted Web sites.

For Consumer Market Research Professionals

Technographics® Insight: Consumer Perceptions Toward Online Security  (646 KB PPT)

by Nick Squires, July 24, 2009

This Technographics Insight takes a look at the security measures US online consumers are taking to protect their computers, including the purchase process.

For eBusiness & Channel Strategy Professionals

Security And Data Management: What The Global eCommerce Leader Needs To Know

An Ever-Increasing Set Of Regulations And Standards Drives Complexity

by Brian K. Walker, April 23, 2009

Security and data compliance are issues that can be easily ignored in the face of the next product launch or marketing campaign. But global eCommerce leaders need to take control of these issues and marshal their resources, including vendors, to ensure . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Technographics Online Financial Services Survey, Q4 2008  (418 KB PPT)

by Olesia Klevchuk, Corina Matiesanu, March 20, 2009

This highlight deck summarizes the key findings from Forrester¿s European Financial Services Online Survey, Q4 2008.

For eBusiness & Channel Strategy Professionals

Three Ways Online Security Affects North Americans' Financial Behavior

How Secure Consumers Feel Online Affects What They're Willing To Do

by Brad Strothkamp, Peter Wannemacher, February 3, 2009

For the past five years, Forrester has tracked the degree of security consumers feel when using financial information on the Internet. By analyzing these trends and our most recent survey data, we found that security is a key factor in consumers' willingness . . .

For Customer Experience Professionals

Best And Worst Of UK Retailer Privacy Policies

Minor, Low-Cost Changes Can Boost Trust

by Ron Rogowski, January 23, 2009

Consumers worry about the privacy and security of their information when transacting online. But how well do leading companies perform at making their privacy and security policies (PSPs) known to their customers? To find out, Forrester reviewed the top . . .

For eBusiness & Channel Strategy Professionals

US Banks Are Losing Bill Pay Ground To Biller Sites

Quitters And Fence-Sitters Prefer Billers Over Banks

by Emmett Higdon, November 3, 2008

Since Forrester first started tracking where US online consumers pay bills, biller sites have always led the way. Although banks had been closing this gap over the past five years, bank bill pay growth has stalled in the past 12 months, while the number . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Technographics Media, Marketing, And Social Computing Online Survey, Q3 2008  (748 KB PPT)

by Joost van Kruijsdijk, October 22, 2008

This highlight deck summarizes the key findings from Forrester's European Online Media, Marketing and Social Computing Survey, Q3 2008.

For eBusiness & Channel Strategy Professionals

Getting More Financial Services Shoppers To Apply Online

Many North Americans Have Not Applied Online But Would Consider Doing So

by Brad Strothkamp, Peter Wannemacher, September 30, 2008

eBusiness professionals at financial firms must understand not only who is already buying financial products on the Web but also who is the most likely to do so in the future. Forrester identified three segments of online financial consumers: Online Applicants, . . .

For Consumer Product Strategy Professionals

Consumers Combat Their Internet Fears With Free Protection Measures

How Can Consumer Product Strategists Better Address Security Concerns?

by Natalie Lambert, June 19, 2008

The vast majority of North American online consumers that use a connected PC at home are greatly concerned about malicious code invading their PCs, becoming the next victim of identity theft, and their personal data getting into the wrong hands. In response, . . .

For Consumer Market Research Professionals

Technographics® Insight: Which Security Measures Do Europeans Take?  (220 KB PPT)

by Reineke Reitsma, June 13, 2008

This Technographics Insight takes a look at security measures taken by Internet users in Europe. It examines which types of consumers are having the most security concerns, and it gives insight in where consumers acquire their security software.

For Consumer Market Research Professionals

Growing Payment Options Advance eCommerce In Asia Pacific

Regional Payment Options Emerge To Better Address Local Consumer Needs

by Dia Ganguly, May 16, 2008

Asian consumers are often on the forefront of technology adoption; however, this is not the case when it comes to eCommerce adoption for consumers in Japan, China, and India. Forrester's Asia Pacific Consumer Technographics® Survey, Q4 2007, asked . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Technographics Online Consumer Technology Survey, Q4 2007  (362 KB PPT)

by Joost van Kruijsdijk, April 15, 2008

This highlight deck summarizes the key findings from Forrester's European Technographics Online Consumer Technology Survey, Q4 2007

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Technographics Online Financial Services Survey, Q4 2007  (250 KB PPT)

by Reineke Reitsma, March 27, 2008

This highlight deck summarizes the key findings from Forrester's European Technographics Online Financial Services Survey, Q4 2007.

For Consumer Product Strategy Professionals

Public Wi-Fi

Evaluating the Potential and Threat of Home Wi-Fi Sharing Models on BSPs

by Ina Sebastian, March 5, 2008

Security features are of relatively low priority to consumers when it comes to Wi-Fi.

For eBusiness & Channel Strategy Professionals

Merchant Data Security

Increasing Compliance and Fostering Trust Among Consumers

by Edward Kountz, January 7, 2008

Concerns about merchant data security standards prompted development of the Payment Card Industry Data Security Standard (PCI DSS). However, a significant gap in compliance between small and midsize businesses (SMBs) and relatively larger firms creates . . .