For Customer Experience Professionals

Best And Worst Of UK Site Design, 2008

Forrester Applies Its Web Site Review Methodology To 12 Major Firms

by Marta Baigorri, September 2, 2008

Forrester applied its Web Site Review methodology to the site experiences at 12 firms — three each of the largest newspapers, TV broadcasters, retailers, and wireless providers in the UK. Of all the evaluated sites, only BT achieved a passing score . . .

For eBusiness & Channel Strategy Professionals

What Does An Audience-Focused Model Really Mean For Publishers?

Forrester Answers Publishers' Frequently Asked Questions

by Sarah Rotman Epps, August 1, 2008

Forrester has been advising publishers that growing revenue profitably online will require embracing an audience-focused model — that is, selling ads against their audience wherever and however they can through any digitally connected channel. During . . .

For Consumer Market Research Professionals

Benchmark 2008: The Net Challenges Traditional Media For Young Eyeballs

North American Consumer Technographics

by James L. McQuivey, Ph.D., July 25, 2008

The total time spent consuming media does not vary significantly across generations, but with younger adults spending more and more of that time online, it's clear that entertainment consumption is evolving — to the detriment of offline media companies. . . .

For Technology Product Management & Marketing Professionals

Digital Media Rise In Importance To Reach Enterprise Mobility Buyers

Mobility Product Marketing Mix Must Include Digital Media

by Michele Pelino, TJ Keitt, July 17, 2008

The enterprise mobility arena is heating up as companies are implementing various mobile networks, supporting multiple mobile devices, and deploying a wide range of information- and task-oriented applications. Purchasing decision-makers for these enterprise . . .

For eBusiness & Channel Strategy Professionals

Publishers Must Focus On Audience, Not Content

CNET Networks Partners With Yahoo!, Blazing A New Path For Publishers

by Sarah Rotman Epps, July 3, 2008

Since the mid-1990s, the cornerstone of publishers' digital strategy has been to drive traffic to their Web sites where they sell ads against readers of their content. But there are limits to how much traffic a publisher can attract to its own Web sites, . . .

For eBusiness & Channel Strategy Professionals

The Fragmentation Of Yesterday's Newspaper

Audiences Go Elsewhere For Content That Newspapers Once "Owned"

by Sarah Rotman Epps, June 13, 2008

The newspaper industry faces formidable challenges: In 2007, publicly traded US newspaper companies collectively lost $11 billion, or 26% of their value. Print circulation for paid newspapers in the US has fallen more than 16% since its peak in 1990, . . .

For Consumer Market Research Professionals

Building Gen Y's Multichannel Media Profile

A Multichannel Profile Arms Marketers With Facts To Guide Channel Investments

by Ted Schadler, May 23, 2008

This report is a graphical summary and data-driven analysis of how US Gen Y consumers (ages 18 to 27) use media and advertising in the television, print, and online channels. We chart Gen Yers versus the total US adult population to help consumer market . . .

For Customer Experience Professionals

Newspapers Make It Hard For Users To Sign Up For Email Alerts

Forrester Evaluated Four Large Newspaper Web Sites

by Vidya L. Drego, February 22, 2008

Forrester applied an abridged version of its Web Site Review methodology to the site experiences at four top newspaper Web sites: New York Daily News, The New York Times, USA Today, and Los Angeles Times. Our evaluation looked at how well each site supported . . .

For Consumer Market Research Professionals

How Media Brand Users Participate In Social Technologies

by Charlene Li, January 9, 2008

Nearly half of US online adults are social media users, those who participate in at least one online social activity at least monthly or more. Increasingly, Social Computing isn't only for the young, but for all Internet users -- people who go online . . .

For Consumer Market Research Professionals

Media Consumption Across The Generations, 2007

by James L. McQuivey, Ph.D., January 8, 2008

Seniors watch the most TV, and read the most print media. How does media and Internet time vary across the generations?

For Consumer Market Research Professionals

Which Magazines And Newspapers Generations Are Reading, 2007

by James L. McQuivey, Ph.D., January 8, 2008

How much time do Gen Yers, Seniors, and adults from other generations spend reading print media like newspapers and magazines? Which print brands are most popular among the different generations?

For Consumer Product Strategy Professionals

Amazon's Kindle Won't Ignite The E-Book Market

Why The Retailer Should Make And Market It Anyway

by James L. McQuivey, Ph.D., December 12, 2007

Just in time for the holidays, Amazon.com announced its first consumer electronics device, the Kindle, a wireless e-book reader jam-packed with innovation. We love the device but hate to break it to Amazon that it will be lucky to sell more than 50,000 . . .

For Consumer Market Research Professionals

Technographics Multicountry Analysis: Media Trust In Metropolitan China And The Rest Of Asia

by Dia Ganguly, November 15, 2007

This data chart compares content trust in newspapers, in magazines, on the radio, in direct mail and on the Internet for consumers China, India, Korea, Japan, Australia, and the US. The chart takes a deeper dive into Chinese consumers¿ responses by demographics . . .

For Consumer Market Research Professionals

The Impact Of The Internet On The Consumption Of Traditional Media

by Reineke Reitsma, September 26, 2007

The Internet continues to have an impact on traditional media channels: 56% of online Europeans report that their use of offline media such as Radio, TV and Newspapers has decreased since getting online. The Internet became the top source for information . . .

For Consumer Product Strategy Professionals

Benchmark 2007: Media

Online Media Use Is Growing But Still Lags TV

by James L. McQuivey, Ph.D., September 20, 2007

The average adult watches TV 12.4 hours per week, nearly twice the time that they report spending on any other medium. Despite their busy lives, Early Adopters spend 2 more hours per week with the media than anyone else, a direct result of their intense . . .

For Information & Knowledge Management Professionals

Informal Learning Connects With Corporate Training Programs

by Claire Schooley, August 13, 2007

Informal learning continues to gain ground in the corporate training environment as instant messaging (IM), blogs, communities of practice, and expertise location find homes in lines of business. Today's workers enter the workforce expecting access to . . .

For B2B Market Research Professionals

BLR.com Increases Registration for Free Trials Using Multivariate Testing

by Sonal Gandhi, July 16, 2007

Business and Legal Reports (BLR), headquartered in Old Saybrook, Connecticut, helps human resources, safety, and environmental professionals with legal compliance issues through its Web site, newsletters subscriptions, and video- and CD-ROM-based training . . .

For eBusiness & Channel Strategy Professionals

Syndication

Optimizing Web Distribution and Marketing

by Barry Parr, May 24, 2007

Content creators are faced with a wider array of syndication options than ever before. At the same time, new forms of content aggregation are emerging in the marketplace.

For Interactive Marketing Professionals

Case Study: Zagat Tests The Right Mobile Advertising Options

by Christine Spivey Overby, March 29, 2007

Zagat Survey needed to reach mobile power users — a relatively small group — to market ZAGAT TO GO, a mobile product featuring its restaurant and nightspot reviews. To do so, it explored several mobile marketing mechanisms to home in on the . . .

For Interactive Marketing Professionals

Case Study: Time Inc. Shows The Value Of Mobile Direct Response

by Christine Spivey Overby, March 29, 2007

Time Inc., an early adopter of mobile marketing, has gleaned numerous best practices from not only its own mobile marketing efforts but also those of its advertising partners. Among these best practices: Leverage mobile as a direct response mechanism, . . .

For Interactive Marketing Professionals

Will Local Search Be Googled?

by Charlene Li, March 13, 2007

Google might dominate Internet search from both the consumer and advertising perspectives, but it's far from being leader in the highly fragmented local search market, in which different players are emerging as leaders for different types of local search . . .

The Internet Versus Traditional Media: The Battle Continues

by Reineke Reitsma, November 1, 2006

Over the past few years, the Internet has increasingly become a key source of information across a number of categories. Today, the Internet's cannibalization of traditional media has reached maturity: Categories like news, business news, job listings, . . .

Consumer Trust In Media Rebounds In 2005

by Brian Haven, April 6, 2006

Adult consumers' trust in traditional media — newspapers, radio, magazines, and television — as well as the Internet rebounded sharply between 2004 and 2005, following a decline between 2002 and 2004. In a sign of the shifting media landscape, . . .

OPA ‘06: Social Computing Gets To The Media

by Kim Le Quoc, March 14, 2006

Traditional media companies have yet to overcome their fears when it comes to Social Computing phenomena like blogging, citizen journalism, or Google News. That's what Forrester discovered at the "Forum for the Future" that the Online Publishers Association . . .

For Information & Knowledge Management Professionals

The Press Gets Ready For The Next Generation Of Commercial WCM Solutions

by Kim Le Quoc, Kyle McNabb, January 27, 2006

Nearly half of the leading European and North American press organizations Forrester talked with in Q3 2005 are about to switch to either a commercial Web content management (WCM) solution or a new WCM provider. But selecting from the current commercial . . .