For Information & Knowledge Management Professionals

Microsoft Offers Breadth, No Depth In WCM Offering For External Site Initiatives

The Forrester Wave™ Vendor Summary, Q3 2007

by Kyle McNabb, Stephen Powers, July 16, 2007

Microsoft Office SharePoint Server (MOSS) 2007 is targeted at organizations looking for a Web content management (WCM) solution that complements other in-house Microsoft technologies. MOSS 2007 is particularly well suited to organizations that are already . . .

For Information & Knowledge Management Professionals

Five Pitfalls To Avoid In Web Content Management Implementations

Overly Complex, IT-Driven Initiatives Can Lead To Major Headaches

by Stephen Powers, February 23, 2007

Web content management (WCM) initiatives remain complex, expensive, time-consuming projects with high failure rates. Why do enterprises continue to wrestle with these initiatives? Critical issues that surface repeatedly from failed project to failed project . . .

For Information & Knowledge Management Professionals

Use Workflow To Improve Web Content Management Adoption

by Kyle McNabb, February 23, 2007

Many enterprises use Web content management (WCM) to support their Web initiatives, yet few can claim successful, broad usage of this technology by content contributors outside of IT. The adoption of workflow, a common but little-used feature in WCM systems, . . .

For Information & Knowledge Management Professionals

Manufacturer Uses Content To Differentiate A Commodity Product

by Kyle McNabb, December 13, 2006

A European manufacturer of home decoration products, facing increasing commoditization of its core products, drove differentiation through its use of persuasive content — such as selection guides, usage information, color schemes, and safety guidelines . . .

For Information & Knowledge Management Professionals

A Financial Services Company Moves To Micro-Segmentation In Print Channel

by Kyle McNabb, December 13, 2006

A large retail financial service company in North America needed more agility in targeting customers with offers through direct mail. Yet with lines of business and marketing execs married to traditional, mass marketing direct mail processes, the technology . . .

For Information & Knowledge Management Professionals

A Telco Designs For Multichannel And Improves Self-Service

by Kyle McNabb, December 13, 2006

A wireless telecommunications company, in an effort to reduce the burden on its call center for basic transactions, provided a self-service site to customers. Initial deployments provided little return as customers abandoned the self-service functions . . .

For Information & Knowledge Management Professionals

Trends 2006: Web Content Management

Focus Shifts From Managing Content To Supporting Customer Experiences

by Kyle McNabb, February 16, 2006

In the post-bubble era, demand is once again on the rise for Web content management (WCM), fueled by recognition that the Web — and all online channels, including email, wireless channels, and in-store kiosks — has become a primary means of . . .

For Information & Knowledge Management Professionals

The Press Gets Ready For The Next Generation Of Commercial WCM Solutions

by Kim Le Quoc, Kyle McNabb, January 27, 2006

Nearly half of the leading European and North American press organizations Forrester talked with in Q3 2005 are about to switch to either a commercial Web content management (WCM) solution or a new WCM provider. But selecting from the current commercial . . .

For Information & Knowledge Management Professionals

Does The Press Need Commercial Web Content Management?

by Kim Le Quoc, Kyle McNabb, November 29, 2005

Growing consumer demand and Internet-based news is pushing the press industry to rethink its online initiatives and use of Web content management (WCM). In Q3 2005, Forrester interviewed 20 leading European and North American press organizations about . . .

The Forrester Wave™: Web Content Management For Retail, Q3 2005

Lab-Based Evaluation Of Top WCM Vendors Across 200 Criteria

by Tamara Mendelsohn, August 26, 2005

As content grows increasingly important as a point of differentiation for online retail, content management requirements make their way to the top of manufacturers' and retailers' agendas. To assess the state of the Web content management (WCM) market's . . .

For Information & Knowledge Management Professionals

Hummingbird To Acquire RedDot Solutions

Taking Their Existing Partnership To A Logical Conclusion

by Kyle McNabb, June 30, 2005

Enterprise content management (ECM) vendor Hummingbird has just announced an agreement to acquire long-term partner and privately held RedDot Solutions for approximately $47.5 million. The acquisition comes as no surprise. RedDot not only completes Hummingbird's . . .

For Information & Knowledge Management Professionals

Changing Perspectives On Content Delivery

by Kyle McNabb, June 21, 2005

Two years ago, IT organizations expected — even demanded — that their chosen application and portal servers would exclusively own the delivery of all Web site content. Today, a renewed focus on growth; a desire to rapidly deploy dynamic, personalized . . .

For Information & Knowledge Management Professionals

Web Content Management Scorecard Summary: Stellent

Key Findings From The Forrester Wave™: Web Content Management, Q1 2005

by Kyle McNabb, April 15, 2005

Stellent Web Content Management, the core of which is Stellent Content Server, offers enterprise-class organizations a Java-based Web content management (WCM) system supporting the full range of web content management and Web content delivery capabilities. . . .

For Information & Knowledge Management Professionals

Web Content Management Scorecard Summary: Percussion Software

Key Findings From The Forrester Wave™: Web Content Management, Q1 2005

by Kyle McNabb, April 15, 2005

Percussion Rhythmyx provides a mix of ease of use and J2EE support for enterprise-class organizations looking to address tactical needs versus a platform for Web content management (WCM). While the solution offers a comprehensive Web content management . . .

For Information & Knowledge Management Professionals

Web Content Management Scorecard Summary: FatWire Software

Key Findings From The Forrester Wave™: Web Content Management, Q1 2005

by Kyle McNabb, April 15, 2005

FatWire Content Server provides strong multisite management and delivery capabilities, including comprehensive personalization functionality for support of eBusiness initiatives. The product is a good fit for J2EE-oriented IT organizations; however, it . . .

For Information & Knowledge Management Professionals

The Forrester Wave™: Web Content Management, Q1 2005

Lab-Based Evaluation Of Top Web Content Management Vendors Across 194 Criteria

by Kyle McNabb, April 15, 2005

Demand for Web content management (WCM) is on the rise, driven by the Web's role as a primary — if not the primary — means of interaction with customers, partners, and employees, and a renewed corporate interest in eBusiness investments to . . .

For Information & Knowledge Management Professionals

Web Content Management Scorecard Summary: Interwoven

Key Findings From the Forrester Wave™: Web Content Management, Q1 2005

by Kyle McNabb, April 15, 2005

Interwoven TeamSite provides comprehensive Web content management (WCM) capabilities in support of external and internal site initiatives. The product's traditional focus on IT audiences and strengths in the management of content and code, multistage . . .

For Information & Knowledge Management Professionals

Web Content Management Scorecard Summary: Microsoft

Key Findings From The Forrester Wave™: Web Content Management, Q1 2005

by Kyle McNabb, April 15, 2005

Organizations with a preference for Microsoft technologies and comfortable with a solution targeted more at developers than nontechnical users will find what they are looking for in Microsoft Content Management Server 2002. The solution lacks many capabilities . . .

For Information & Knowledge Management Professionals

Web Content Management Scorecard Summary: Tridion

Key Findings From The Forrester Wave™: Web Content Management, Q1 2005

by Kyle McNabb, April 15, 2005

Tridion, a vendor headquartered in Europe, targets enterprise-class organizations from Europe, North America, and Asia that have substantial Europe-based operations. Tridion Content Manager R5 provides comprehensive Web content management (WCM) — . . .

For Information & Knowledge Management Professionals

Web Content Management Scorecard Summary: EMC/documentum

Key Findings From The Forrester Wave™: Web Content Management, Q1 2005

by Kyle McNabb, April 15, 2005

EMC/documentum Web Content Management offers a strong core set of content repository services that address the complete life cycle of Web content, complemented by comprehensive Web content management (WCM) administration functionality that includes robust . . .

For Information & Knowledge Management Professionals

Web Content Management Scorecard Summary: Vignette

Key Findings From The Forrester Wave™: Web Content Management, Q1 2005

by Kyle McNabb, April 15, 2005

Vignette Content Management 7.3 (VCM) provides a strong, rich J2EE-centric Web content management (WCM) product for support of external site and internal site initiatives. The product provides comprehensive Web content management, including an excellent . . .

For Information & Knowledge Management Professionals

Web Content Management Scorecard Summary: RedDot

Key Findings From The Forrester Wave™: Web Content Management, Q1 2005

by Kyle McNabb, April 15, 2005

RedDot CMS and LiveServer provide easy-to-use Web content management (WCM) and delivery capabilities targeted at enterprise-class organizations with fewer than 5,000 employees. The products' lack of comprehensive dynamic content publishing and minimal . . .

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Web Content Management Adoption In 2005

Survey Identifies Vendor Satisfaction Concerns

by Kyle McNabb, March 10, 2005

In January 2005, Forrester surveyed 55 North American and European IT decision-makers in large enterprises about their planned Web content management (WCM) usage. An overwhelming majority of firms plan to increase their Web content management deployments . . .

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Trends 2005: Web Content Management

by Connie Moore, November 5, 2004

The worldwide demand for Web content management (WCM) will increase in 2005 because of three major factors: 1) enterprises have a renewed interest in eBusiness Web sites in addition to their current focus on intranets; 2) custom-built sites will be replaced . . .

For Information & Knowledge Management Professionals

Open Source Web Content Management Still In Early Stages

by Robert Markham, June 23, 2004

The open source movement has gained significant momentum in the operating system and database market as evidenced by the wide acceptance of Linux, Apache, and MySQL. This momentum has yet to have a significant impact on the open source Web content management . . .