For Marketing Leadership Professionals

Social Computing Strategies For Luxury Brands

The Key Is To Balance Accessibility And Exclusivity

by Mary Beth Kemp, June 11, 2009

...the online conversations about the brands they manage. They must participate in Social Computing to guide the future of the brand. Additionally, Social Computing opens...

For Interactive Marketing Professionals

Redefining Attribution In The Social Computing Era

Comparing Channels Using The Block-And-Tackle Methodology

by Emily Riley, March 3, 2009

A big theme for today's interactive marketer is attributing credit for a click, engagement, or sale to the right advertisement. Until now, attribution as a technique has been linked mainly to display and search marketing and is where most of the service . . .

For Consumer Product Strategy Professionals

Why Mobile Could Reinvent Social Computing

A Glimpse Into The European Mobile Social Web Landscape

by Thomas Husson, October 9, 2009

...the go. Mobile phones have the potential to become the hub of Social Computing activities and to be more than just a complement to the...

For Interactive Marketing Professionals

Top Social Computing Predictions For 2009

Experimentation Gives Way To Meeting Business Objectives As Social Computing Goes Mainstream

by Jeremiah K. Owyang, Josh Bernoff, Sean Corcoran, Steven Noble, January 27, 2009

...With adoption of all Social Computing technologies increasing in 2008, brands will move beyond experimentation and focus...

For Interactive Marketing Professionals

How To Organize Your Company For Social Computing

Brands Must Organize Using A Hub-And-Spoke Model

by Jeremiah K. Owyang, June 24, 2009

...Social Media Playtime Is Over March 16, 2009 Redefining Attribution In The Social Computing Era March 3, 2009 The Interactive Marketing Maturity Model November 19...

For Consumer Product Strategy Professionals

How Mobile Handsets Will Deliver 24x7 Social Computing

Building The Dominant Device For Media Creation

by Ian Fogg, August 6, 2009

...to share social content or catch up with friends at any time. Social Computing is a natural extension of a phone's raison d' être...

European Technographics® Media, Marketing, And Social Computing Online Survey, Q3 2009

Technographics Survey, September 3, 2009

...Technographics Technographics Techno Techno Techno The European Technographics® Media, Marketing, And Social Computing Online Survey, Q3 2009, surveyed 14,536 respondents in the seven...

For Interactive Marketing Professionals

Hispanic Social Computing Takes Off

Make Hispanics A Part Of Your Social Marketing Efforts

by Tamara Barber, June 22, 2007

...2006. Today, half of online Hispanics do at least one of five Social Computing activities, including blogging, maintaining personal Web pages, and commenting on discussion...

For Interactive Marketing Professionals

VML Offers Strong Strategic Services But Lacks Social Computing Depth

The Forrester Wave™ Agency Summary, Q4 2007

by Brian Haven, December 4, 2007

As a midsize agency with a strong ability to grasp business objectives, VML is a good choice for companies with complex business objectives that require established interactive marketing solutions. The agency also has solid capabilities to implement established . . .

For eBusiness & Channel Strategy Professionals

How Social Computing Changes The Way You Sell Travel

Online Travel Will Shift From Passive Selling To Active Engagement

by Sarah Rotman Epps, April 30, 2007

...Advances in Social Computing — the collection of technologies enabled by cheap peer-to-peer connections...

Five Ways Social Computing Can Boost eBusiness

by Sucharita Mulpuru, January 5, 2007

...Social Computing strikes fear into the hearts of many eCommerce executives. Why? Social...

For Information & Knowledge Management Professionals

Social Computing Changes The Enterprise Collaboration Landscape

by Rob Koplowitz, April 30, 2008

...Social Computing is increasingly becoming a part of the enterprise computing fabric, and...

For Customer Experience Professionals

Social Computing Goes Mobile

When To Use The Five Varieties Of Mobile Social Computing

by Vidya L. Drego, December 3, 2007

...pervasive use of cell phones by young consumers? A surge in mobile Social Computing. Our research uncovered five different types of mobile social technologies: mobile...

For Consumer Product Strategy Professionals

Social Computing: The Role Of Telcos In User-Generated Content

by Niek van Veen, Paul Jackson, August 21, 2007

...Services September 5, 2006 Incumbents' Triple-Play Profitability Crunch June 9, 2006 Social Computing February 13, 2006 Broadband Creates A Content Business Model February 6...

For Interactive Marketing Professionals

How Consumers Use Social Computing For Health

by Chloe Stromberg, April 30, 2007

...Health marketers are used to waiting out technology trends, but Social Computing is making them nervous. While disease is more prevalent among older...

For eBusiness & Channel Strategy Professionals

How Destination Marketing Web Sites Can Use Social Computing To Engage Travelers

A Social Computing Road Map For DMOs And CVBs

by Sarah Rotman Epps, March 18, 2008

...Social Computing should play a central role in destination marketing organization (DMO) and...

For Interactive Marketing Professionals

Email Can Start Your Social Computing Engine

by Shar VanBoskirk, March 12, 2007

...and media habits will find email marketing a viable entrée into the Social Computing world. Infusing your email programs with tactics that create conversations and...

For Marketing Leadership Professionals

Social Computing: Some Americans Do It All

One-Third Of Actives Will Have The Highest Social Value

by Mary Beth Kemp, June 12, 2008

...s influence or social value. Consumers who participate in more than one Social Computing activity are more likely to be of high social value. And...

For eBusiness & Channel Strategy Professionals

eBusiness Managers Test The Social Computing Waters

Results Of Our Third eBusiness, Channel And Product Management Survey

by Carrie Johnson, Elizabeth Davis, November 2, 2007

...our eBusiness, channel and product management research panel on the topic of Social Computing in September 2007. We found that eBusiness firms struggle to determine...

For Interactive Marketing Professionals

Technology Adoption Affects Social Computing Adoption And Brand Affinity

Marketers Should Differentiate Social Computing And Branding Efforts By Technology Adoption

by Charlene Li, October 4, 2007

...Consumers, and Sidelined Citizens. Early Adopters lead the way in terms of Social Computing adoption and participation; marketing investments in them will pay greater dividends...

Australia Is Primed For Social Computing Adoption

by Alyson Clarke, March 22, 2007

...Australian companies to focus on their online strategy and engage these consumers. Social Computing technologies such as instant messaging, blogs, and social networks are a...

For eBusiness & Channel Strategy Professionals

The Luxury Sector Is Keen To Try Social Computing

Results Of A Survey Of 122 Luxury Consumer Products And Services Firms

by Victoria Bracewell Lewis, Michelle de Lussanet, July 17, 2008

...brands, services providers, and merchants in the luxury consumer segment. Familiarity with Social Computing activities runs high with this group; however, beyond the use of...

For Interactive Marketing Professionals

Europeans Have Adopted Social Computing Differently

Start Here To Align Your Social Media Activities With Your Markets

by Mary Beth Kemp, June 11, 2007

...European consumers haven't adopted Social Computing equally. Different stages of Internet adoption, varying access speeds, and cultural...

For Information & Knowledge Management Professionals

Social Computing Upends Past Knowledge Management Archetypes

by Matthew Brown, March 8, 2007

...the old economy businesses that built them, hierarchical and workflow-driven. Now, Social Computing tools are flattening those architectures and extending the reach of KM...

For Interactive Marketing Professionals

Social Computing Strategy For Life Sciences Firms

by Chloe Stromberg, July 18, 2007

...Like it or not, Social Computing is coming to the life sciences industry. If you don't...