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Converting Buyer Insights Into Sales Success

, CA, November 1, 2010

How you sell is increasingly more important than what you sell. Sales teams that converse intelligently about customers' problems can sell higher in the organization, uncover new opportunities, and avoid being shunted to procurement. To get there, . . .

Forrester's Consumer Forum 2010

null, October 1, 2010

Whether you are looking for advice on business, marketing, media, or B2C technology challenges, Forrester's Consumer Forum 2010 will provide specific answers to critical issues confronting consumer-facing companies today.Please continue to visit this . . .

Security Forum 2010

Forrester's Security Forum 2010

null, September 1, 2010

Forrester's Security Forum 2010 will bring together industry experts and analysts to hold practical sessions, panels, and workshops on today’s most difficult security and risk management (SRM) struggles. Together, we will work to rethink the role of security . . .

Forrester's Customer Experience Forum 2010

New York, NY, US, June 29-30, 2010

Now more than ever, executives say that customer experience is critical to how their firms compete. They're right: Forrester's research shows a high correlation between good customer experience and increased customer loyalty. Forrester's Customer Experience . . .

Forrester's IT Forum EMEA 2010

The Business Technology Transformation: Making It Real

Lisbon, PT, June 9-11, 2010

Transformation: one of the more overused terms in the short history of IT. But as we work our way through the worst economic slump in recent memory, transformation takes on real meaning. Think of the changes leaders face: customers and employees, demographically . . .

The Marketing Of IT

Workshop, Lisbon, PT, June 8, 2010

Doing a good job isn't enough — IT must also communicate what it does. And in tight economic times, communicating IT's business value can help defend IT budgets. IT leaders struggle to demonstrate the value of the IT organization's deliverables and contributions . . .

Forrester's IT Forum 2010

The Business Technology Transformation: Making It Real

Las Vegas, NV, US, May 26-28, 2010

Transformation: one of the more overused terms in the short history of IT. But as we work our way through the worst economic slump in recent memory, transformation takes on real meaning. Think of the changes leaders face: customers and employees, demographically . . .

Creating Your SharePoint Strategy

Workshop, Las Vegas, NV, US, May 25, 2010

Microsoft SharePoint is one the fastest growing software products. If your organization uses SharePoint, you need a strategy for it. With a vast array of functions for collaboration, content management, Web applications and portals, and workflows, SharePoint . . .

The Marketing Of IT

Workshop, Las Vegas, NV, US, May 25, 2010

Doing a good job isn't enough — IT must also communicate what it does. And in tight economic times, communicating IT's business value can help defend IT budgets. IT leaders struggle to demonstrate the value of the IT organization's deliverables and contributions . . .

Justifying Technology Investments

Justifying Technology Investments

Workshop, Las Vegas, NV, US, May 25, 2010

The economic downturn has IT executives scrambling to defend budgets, avoid cutbacks, and help the business survive. Here's a Workshop that will bring significant credibility to your IT organization and help you get all critical projects justified and . . .

Forrester's Marketing Forum 2010

Adaptive Marketing: How To Design A Flexible Organization To Thrive On Change

Los Angeles, CA, US, April 22-23, 2010

An influential consumer starts to rant about your brand on her widely read blog. Could you turn her from a detractor to a promoter before she does too much damage? Your best enterprise buyers want an unprecedented combination of features and services . . .

Web Site Brand Review

Web Site Brand Review: Best Practices For Creating Brand Building Web Sites

Workshop, Los Angeles, CA, US, April 21, 2010

Companies care deeply about their brands. But while brand enhancement is a top priority for companies' Web sites, few actively measure how their site branding efforts affect usability while accurately conveying Brand Image. Forrester's Web Site Brand . . .

The IT Balanced Scorecard: A Tool For Strategic Alignment

Workshop, Foster City, CA, US, April 15, 2010

Many IT organizations continue to struggle with aligning IT strategy with business strategy and demonstrating the value of IT to its business counterparts. The IT Balanced Scorecard is a powerful framework that goes beyond being just another metrics system; . . .

Forrester's Infrastructure & Operations Forum 2010

Back In Black: Planning And Executing Your Post-Recession Initiatives

Dallas, TX, US, March 17-18, 2010

As the global economy begins to recover, it's time to get the key infrastructure and operations projects that were postponed, delayed, or curtailed for budgetary reasons over the past two years back on track. Of course, the projects that you propose . . .

Forrester's Infrastructure & Operations Forum EMEA 2010

London, GB, March 11-12, 2010

As the global economy begins to recover, it’s time to get the key infrastructure and operations projects that were either postponed, delayed or curtailed for budgetary reasons over the last two years back on track. Of course, the projects that you propose . . .

Forrester's Security Forum EMEA 2010

London, GB, March 11-12, 2010

In 2010, security and risk management professionals will face a new landscape — and unlike any we’ve seen before. We’ve been discussing “change” for years: how the future of IT will bring dramatic changes to workplace dynamics, sourcing models, and application . . .

Leveraging Architecture For Business Impact

London, GB, March 2-3, 2010

Business demand for technology capabilities continues to grow, propelled by recognition of the impact technology has on business strategies and outcomes. Technology trends — from cloud computing to the "consumerization" of technology to "componentization" . . .

Create Your EA Strategy For Influence And Impact

Workshop, London, GB, March 1, 2010

Enterprise architecture (EA) has the opportunity to add value through multiple channels, including standards management, project consulting, strategy alignment, and innovation. However, many EA teams struggle to fulfill their mission because most of their . . .

Successfully Negotiating Your Microsoft Licensing Agreement

Workshop, Cambridge, MA, US, February 23, 2010

A major Microsoft purchase or agreement renewal could be your best opportunity in 2009 to achieve cost savings for your enterprise. This popular one-day Workshop helps you prepare for that negotiation by learning from two of the leading experts in Microsoft . . .

Justifying Technology Investments

Workshop, Atlanta, GA, US, February 17, 2010

The economic downturn has IT executives scrambling to defend budgets, avoid cutbacks, and help the business survive. Here's a Workshop that will bring significant credibility to your IT organization and help you get all critical projects justified and . . .

Leveraging Architecture For Business Impact

San Diego, CA, US, February 11-12, 2010

Business demand for technology capabilities continues to grow, propelled by recognition of the impact technology has on business strategies and outcomes. Technology trends — from cloud computing to the "consumerization" of technology to "componentization" . . .

Create Your EA Strategy For Influence And Impact

Workshop, San Diego , CA, US, February 10, 2010

Enterprise architecture (EA) has the opportunity to add value through multiple channels including standards management, project consulting, strategy alignment, and innovation. However, many EA teams struggle to fulfill their mission because most of their . . .

Successfully Negotiating Your Microsoft Licensing Agreement

Workshop, London, GB, February 2, 2010

Negotiations with Microsoft can be a daunting challenge for a sourcing and vendor management team. Not only is it likely to represent a major financial commitment, but Microsoft's unique terminology, complex pricing structure, and rapidly changing product . . .

Justifying Technology Investments

Justifying Technology Investments

Workshop, Geneva, CH, January 27, 2010

Here's a Workshop that will bring significant credibility to your IT organization and help you justify your technology investments. More than 70% of organizations build business cases based on unrealistic gains for their business, Forrester has found . . .

Lean: The New Business Technology Imperative

Lean: The New Business Technology Imperative | A TelePresence Event

null, January 22, 2010

Lean is the right way to deliver Agile, fit-to-purpose, efficient solutions, and it's a big change from how the business and IT typically work together today. Join Forrester Research analysts Connie Moore and Ted Schadler for live presentations and Q&A . . .

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