Forrester's research helps automotive companies understand changing
consumer behavior, focusing on how consumer consumption of media and the shift to online product research affect marketing strategies and Web site design. This research also extends to areas such as mobile communication, where consumer adoption and industry developments affect strategies for in-vehicle connectivity like telematics and navigational systems.
Our automotive research also focuses on ways to optimize and advance business processes with partners and customers by examining IT issues and developments around
open source, Digital Business Architecture, and data integration and
management.