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Henry H. Harteveldt

Henry H. Harteveldt, Vice President, Principal Analyst

Henry's research helps travel industry eBusiness & Channel Strategy professionals worldwide understand and anticipate how technology will affect the way they market, sell, and distribute their products and services. He joined Forrester in January . . .
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This document is only available to Forrester clientsTravelers' Credit Card Fears Suppress Web Travel

by Henry H. Harteveldt with Charles P. Wilson, Joshua Walker, November 4, 2003

Fewer than 20% of leisure travelers think that their credit cards are secure when buying travel online, constraining Web sales. To reverse this trend, travel companies must assuage these security fears with more prominent privacy or security policies . . .

This document is only available to Forrester clientsBrands Don't Matter To Web's Mercenary Travelers

by Henry H. Harteveldt with Michael E. Gazala, Kimberly Chaskey Toedtman, June 6, 2003

Travel marketers bemoan the lack of brand allegiance among people who buy leisure travel online. They should: 18% of Web travel Bookers buy on price, lacking any loyalty to travel suppliers.

This document is only available to Forrester clientsWho Books Hotels Online And Where

by Henry H. Harteveldt with Michael E. Gazala, Kimberly Chaskey Toedtman, Charles P. Wilson, May 29, 2003

This is the first brief in the Hotel Marketing series. A pallid economy and permanent decline in the ranks of business travelers challenge hoteliers. Fortunately, people who book hotels online today are richer and travel more than those booking online . . .

This document is only available to Forrester clientsBusiness Travel Technology Frustrates Top Clients

by Henry H. Harteveldt with James L. McQuivey, Ph.D., Gillian DeMoulin, February 21, 2003

Firms that spend more than $10 million a year on airline tickets rely on travel technology to stabilize a turbulent setting, yet both the technology and travel management firms frustrate corporate managers. Incumbents must acquire missing technologies . . .

This document is only available to Forrester clientsTravel October 2002 Data Overview: Covers US Leisure Forecasts, Web Travel Winners, Brand Loyalty, And Channel Use

by Henry H. Harteveldt with James L. McQuivey, Ph.D., Gillian DeMoulin, October 15, 2002

This Data Overview is a graphical analysis of Forrester's Consumer Technographics 2002 North America Travel Online Study. We look at US leisure forecasts, Web Travel Winners, brand loyalty, and channel use.

This document is only available to Forrester clientsOnline Travel Service Breeds Loyalty

by Henry H. Harteveldt with James L. McQuivey, Ph.D., Kalina Ranguelova, Jennifer Gordon, June 13, 2001

More than half of all Web travelers request customer service assistance. This contact is a travel marketer's best opportunity to build brand loyalty among disloyal travelers.

This document is only available to Forrester clientsTime To Revamp Net Travel Deals

by Henry H. Harteveldt with James L. McQuivey, Ph.D., Gillian DeMoulin, March 15, 2001

Online travelers turn to the Net for great travel deals. By knowing which of the four segments their Web travelers belong to, travel marketers can offer tailored discounts that reduce yield dilution and improve margins.

This document is only available to Forrester clientsTravel Data Overview

by Henry H. Harteveldt with James L. McQuivey, Ph.D., Lee Shrier, Alanna Denton, Resa Broadbent, March 13, 2001

This Data Overview is a graphical analysis of data from Forrester's Consumer Technographics 2000 Travel Mail Study. We will focus on leisure and business travel, consumer lifestyles, media, and pricing and promotion.

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