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Henry's research helps travel industry eBusiness & Channel Strategy professionals worldwide understand and anticipate how technology will affect the way they market, sell, and distribute their products and services. He joined Forrester in January . . .
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Displaying results 1-8 of 8 results
by Henry H. Harteveldt with Charles P. Wilson, Joshua Walker, November 4, 2003
Fewer than 20% of leisure travelers think that their credit cards are secure when buying travel online, constraining Web sales. To reverse this trend, travel companies must assuage these security fears with more prominent privacy or security policies . . .
by Henry H. Harteveldt with Michael E. Gazala, Kimberly Chaskey Toedtman, June 6, 2003
Travel marketers bemoan the lack of brand allegiance among people who buy leisure travel online. They should: 18% of Web travel Bookers buy on price, lacking any loyalty to travel suppliers.
by Henry H. Harteveldt with Michael E. Gazala, Kimberly Chaskey Toedtman, Charles P. Wilson, May 29, 2003
This is the first brief in the Hotel Marketing series. A pallid economy and permanent decline in the ranks of business travelers challenge hoteliers. Fortunately, people who book hotels online today are richer and travel more than those booking online . . .
by Henry H. Harteveldt with James L. McQuivey, Ph.D., Gillian DeMoulin, February 21, 2003
Firms that spend more than $10 million a year on airline tickets rely on travel technology to stabilize a turbulent setting, yet both the technology and travel management firms frustrate corporate managers. Incumbents must acquire missing technologies . . .
by Henry H. Harteveldt with James L. McQuivey, Ph.D., Gillian DeMoulin, October 15, 2002
This Data Overview is a graphical analysis of Forrester's Consumer Technographics 2002 North America Travel Online Study. We look at US leisure forecasts, Web Travel Winners, brand loyalty, and channel use.
by Henry H. Harteveldt with James L. McQuivey, Ph.D., Kalina Ranguelova, Jennifer Gordon, June 13, 2001
More than half of all Web travelers request customer service assistance. This contact is a travel marketer's best opportunity to build brand loyalty among disloyal travelers.
by Henry H. Harteveldt with James L. McQuivey, Ph.D., Gillian DeMoulin, March 15, 2001
Online travelers turn to the Net for great travel deals. By knowing which of the four segments their Web travelers belong to, travel marketers can offer tailored discounts that reduce yield dilution and improve margins.
by Henry H. Harteveldt with James L. McQuivey, Ph.D., Lee Shrier, Alanna Denton, Resa Broadbent, March 13, 2001
This Data Overview is a graphical analysis of data from Forrester's Consumer Technographics 2000 Travel Mail Study. We will focus on leisure and business travel, consumer lifestyles, media, and pricing and promotion.
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