For Customer Intelligence Professionals

Can The eCommerce Platform Do It All?

Direct Marketers Will Find That Some Tools Are Missing

by John Lovett, March 9, 2009

Forrester Research recently reviewed B2C eCommerce platforms on their current offerings, strategy, and market presence. This research reveals that eCommerce offerings have progressed in strength and capabilities, leaving in-house development as an unflattering . . .

For eBusiness & Channel Strategy Professionals

The Forrester Wave™: B2C eCommerce Platforms, Q1 2009

ATG And IBM Lead, With Fry, Hybris, And Demandware Close Behind

by Brian K. Walker, January 27, 2009

In Forrester's 100-criteria evaluation of the top 10 enterprise-class eCommerce platform vendors, we found that Art Technology Group (ATG) and IBM led the pack with their comprehensive eCommerce features, effective business tools, and flexibility. Fry . . .

For Interactive Marketing Professionals

The Forrester Wave™: Interactive Marketing Agencies, Q4 2007

OgilvyInteractive, Avenue A | Razorfish, Sapient, And Digitas Lead

by Brian Haven, December 4, 2007

Forrester's evaluation of leading interactive marketing agencies across 52 criteria revealed a market adept at handling today's digital campaigns but lacking the thought leadership to drive more comprehensive brand strategies. In the current environment, . . .

For Customer Experience Professionals

The Forrester Wave™: European Interactive Agencies — Web Design Capabilities, Q4 2007

Sapient Interactive, LBi, FullSIX, and Conchango Are Leaders In The Field

by Craig Menzies, October 18, 2007

Forrester evaluated the Web design capabilities of leading European interactive marketing agencies across 18 criteria and found that Sapient Interactive, LBi, FullSIX, and Conchango established early Web design leadership — due in large part to their . . .

For Customer Experience Professionals

The Forrester Wave™: Interactive Marketing Agencies — Web Design Capabilities, Q2 2007

Avenue A | Razorfish, Critical Mass, Organic, and R/GA Lead The Pack

by Kerry Bodine, April 11, 2007

Forrester evaluated the Web design capabilities of leading interactive marketing agencies across 18 criteria. Our analysis identifies Avenue A | Razorfish, Critical Mass, Organic, and R/GA as Leaders — due in large part to their high scores on Forrester's . . .

The Forrester Wave™: Commerce Platforms, Q3 2006

ATG, Escalate Retail, And IBM Lead For B2C Sites; Comergent And IBM Lead B2B

by Tamara Mendelsohn, September 14, 2006

Forrester evaluated leading commerce platform vendors across 175 criteria and found that ATG, Escalate Retail, and IBM offer the most complete and sophisticated solutions for organizations selling directly to consumers. For channel management professionals . . .

The Forrester Wave™: Web Content Management For Retail, Q3 2005

Lab-Based Evaluation Of Top WCM Vendors Across 200 Criteria

by Tamara Mendelsohn, August 26, 2005

As content grows increasingly important as a point of differentiation for online retail, content management requirements make their way to the top of manufacturers' and retailers' agendas. To assess the state of the Web content management (WCM) market's . . .

Commerce Platforms Scorecard Summary: BroadVision

Key Findings From "The Forrester Wave™: Commerce Platforms, Q2 2005"

by Tamara Mendelsohn, April 29, 2005

With a headcount of 346 and annual revenues at $78 million, BroadVision is still struggling to recover from the tech bubble bursting, and it hasn't experienced positive revenue growth for more than four years. But the company still attracts new customers . . .

The Forrester Wave™: Commerce Platforms, Q2 2005

Lab-Based Evaluation Of Top Commerce Platform Vendors Across 200 Criteria

by Tamara Mendelsohn, April 29, 2005

Over the past 10 years, commerce platforms have evolved into much more than just a shopping cart to manage transactions. Today, they are the key to building a whole new sales channel that can stand alone or work in conjunction with existing channels. . . .

Commerce Platforms Scorecard Summary: IBM

Key Findings From "The Forrester Wave™: Commerce Platforms, Q2 2005"

by Tamara Mendelsohn, April 29, 2005

Although IBM views its commerce application less as an application and more as an extension of its strong application server platform, the product has evolved to be much more than a tool set. IBM has significantly increased the number of packaged processes . . .

Commerce Platforms Scorecard Summary: ATG

Key Findings From "The Forrester Wave™: Commerce Platforms, Q2 2005"

by Tamara Mendelsohn, April 29, 2005

ATG is a midsize software company with annual revenues of $70 million that has been in the commerce platforms market since the mid '90s. This experience results in a highly specialized product, with strong marketing and personalization features. These . . .

Commerce Platforms Scorecard Summary: Microsoft

Key Findings From "The Forrester Wave™: Commerce Platforms, Q2 2005"

by Tamara Mendelsohn, April 29, 2005

Microsoft Commerce Server is the only major commerce platform in the market based on Microsoft technology, so firms seeking to leverage their Microsoft development skills aren't left with many options. Luckily, Microsoft's offering is solid and, with . . .

Optimism Toward eCommerce Returns

by Meredith Morris with Tom Pohlmann, December 30, 2003

During the next five years, companies expect their Internet revenues to nearly double as a percent of overall revenues. On the buy-side, 44% of firms participate as buyers in an electronic marketplace, while one out of five has direct machine-to-machine . . .