12 Steps To Successfully Engage Digital Travelers
Air Date: Thursday, September 18, 2008
Cost: $250
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Presented By:
Henry H. Harteveldt
Vice President, Principal Analyst
Forrester Research, Inc.
Who should attend: eBusiness & Channel Strategy professionals
Description:
More than four in five US leisure travelers are online, and nearly nine in 10 own a mobile phone. Economically paralyzed consumers, evolving business imperatives, and new revenue opportunities require travel sellers to rethink how they can use digital channels more effectively to appeal to travelers' rational and emotional needs, thus better engaging travelers with the brands and products available.
Agenda:
- The need for authenticity
- How technology drives changes in travel marketing, eBusiness, and channel strategies
- The steps you can take to better engage digital travelers
Vendors mentioned: Alaska Airlines, Amadeus, American Airlines, Avenue A | Razorfish, Carnival Cruise Lines, Delta Air Lines, Expedia, InsideTrip.com, Kayak.com, Orbitz Worldwide, Sabre Holdings, Starwood Hotels & Resorts, TravelMuse, Travelport GDS, United Airlines, and VibeAgent
Related Research:
Airlines: Prepare To Serve Fewer, And More Upscale, Passengers
by Henry H. Harteveldt, August 06, 2008
The Three Segments Of US Online Business Travelers
by Henry H. Harteveldt, Elizabeth Stark, July 08, 2008
Retaining Online Leisure Travelers Who Want To Use Offline Travel Agents
by Henry H. Harteveldt, July 08, 2008
How Travelers Use Online Video
by Sarah Rotman Epps, Elizabeth Stark, June 11, 2008
Creating Humanized Digital Travel Experiences With Contextual Information
by Henry H. Harteveldt, March 03, 2008
Who Creates Travel Web Site Profiles Online?
by Henry H. Harteveldt, December 05, 2007
What's Holding Back Mobile Services In US Travel?
by Sarah Rotman Epps, December 27, 2007
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
