The 2009 Economic Impact On B2B Marketing Budgets And Practices

Air Date: Monday, May 18, 2009

Cost: $250

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Presented By:

Who should attend: Technology Product Management & Marketing professionals

Description:

Business-to-business (B2B) marketers cling tenaciously to traditional marketing tactics they fully admit don't work as well as they should. Will 2009 mark the year when B2B marketing finally embraces digital channels with gusto and, more importantly, precious budget dollars? This presentation explores survey results from 317 B2B marketers at firms with 50 or more employees and looks at the impact of the current economy on 2009 marketing budgets and marketing mix trends. Marketers who see these tough financial times as an opportunity to completely recast the marketing mix will come out ahead of their competition when financial conditions turn around.

Agenda:

• What is the impact of both the economy and Web 2.0 on B2B marketing?
• How do 2009 program plans compare with 2008 actual spending?
• What are the implications on the B2B marketing mix? Has the time come for digital channels to lead the charge?
• In light of this, what should B2B marketers do to maximize marketing mix effectiveness?

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.