AR Reporting Lines And Their Impact

Air Date: Wednesday, July 09, 2008

Cost: $250

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Presented By:

Who should attend: Analyst Relations professionals

Description:

What effect do reporting lines have on AR? Although most analyst relations (AR) teams report through corporate communications or the chief marketing officer (CMO), many drift aimlessly before they get there. Along the way, other bosses exert their self-interest and expect a greater contribution to sales — even though this is very tough in practice. AR managers can simplify their tenure and maximize the chances of personal success by assessing the pros and cons of each reporting line option and migrating AR to either corporate communications or the CMO in a controlled fashion. Peer comparisons can support this evaluation and this teleconference presents benchmarks that you can compare against the reporting line structure at your own company.

Agenda:

• How does reporting line impact AR's success?
• Reporting line comparisons
• Recommendations

Related Research:

Corporate Communications And The CMO Offer AR The Greatest Chance To Succeed

by Kevin Lucas, May 16, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.