Are Online Travelers Saying "Buh-Bye" To The Web?

Air Date: Thursday, November 01, 2007

Cost: $250

Couldn't Attend This Teleconference?

You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.

Presented By:

Who should attend: Consumer Market Research professionals, eBusiness & Channel Strategy professionals, Business Process & Applications professionals, Customer Experience professionals, IT Infrastructure & Operations professionals, Marketing Leadership professionals, and Vendor Strategy professionals

Description:

A 41% growth in US online leisure travel spending from 2005 to 2007 masks a 9% decline in the number of people who buy travel online. Fortunately, thanks to the overall growth of the online population and the increase in the number of trips that the remaining Bookers take, as well as the amount of money they spend on travel, online leisure travel spending has increased 41% in three years. What we're seeing is an early warning signal: Fix the problem, or else.

Agenda

• Market overview
• Identifying travellers' pain points
• Examining who does, and doesn't, buy travel online in the US
• Recommendations

Related Research:

Are Online Travelers Saying "Buh-Bye" To The Web?

by Henry H. Harteveldt, October 05, 2007

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.