Asia Pacific Interactive Marketing Trends

Air Date: Thursday, May 21, 2009

Cost: $250

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Presented By:

Who should attend: Marketing Leadership professionals

Description:

Overall, the current global economic turmoil is harming the Asia Pacific (APAC) region — and specifically China — less than other regions. Meanwhile, marketers are continuing to shift their budgets toward digital. In this context, three themes are defining APAC interactive marketing in 2009: 1) cautious optimism; 2) careful experimentation; and 3) return on investment (ROI). Specifically, marketers are carefully testing the emerging technologies that have the lowest cost, highest reach, or greatest impact on sales: social media, mobile, and digital point of sale. Meanwhile, although global economic turmoil has not killed optimism or innovation in APAC, it is increasing the focus on measurement and ROI. Most marketers are embracing one of the most measurable forms of digital marketing — search. Businesses are cutting activities that have no clear purpose.

Agenda:

• In China social media marketing and search marketing are continuing their rise in APAC.
• Economic growth is slowing in APAC, but marketers are still cautiously optimistic about digital.
• Marketers in APAC are experimenting with the emerging technologies they feel have the lowest cost, highest reach, or greatest impact on sales.
• Global economic turmoil is driving marketers in APAC to focus more keenly than ever on ROI.

Vendors mentioned: Agency.com, Amnesia Razorfish, Arc Hong Kong, Arc India, bcwebwise, CIC, Digitas India, EmporioAsia Leo Burnett, Headshift, IAB China, Leo Burnett Australia, Photon Group, Proximity Asia Pacific, Publicis Asia Pacific, Publicis Modem Asia, Razorfish (China office), Turner Entertainment, and Webchutney

Related Research:

2009 Asia Pacific Interactive Marketing Predictions

by Steven Noble, February 10, 2009

Local Staff Support Online Success In China

by Steven Noble, November 7, 2008

Chinese Social Technographics® Revealed

by Steven Noble, January 23, 2009

Australian Adult Social Technographics® Revealed

by Steven Noble, November 14, 2008

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