B2B Online Market Research: The Passion And The Pain

Air Date: Monday, March 16, 2009

Cost: $250

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Presented By:

Who should attend: Market Insights professionals

Description:

The intense passion around conducting B2B research using online sample has the same drivers as for B2C — the need for fast results at far cheaper costs than traditional phone-based methods allow. However, a need is not a solution, and up until recently using online methods for B2B research have been more problematic than for B2C research. These problems include, but are not limited to, a lack of willing participants who are in a true decision-making role; higher incentives for B2B research, creating even a greater moral hazard enticement to professional survey takers and outright fraudulent responses; and the intrinsic problems relating an obviously more limited population of B2B decision-makers.

While the problems are formidable, the advent of advances in sample verification from such vendors as MarketTools and Peanut Labs, the entrance of Linked-In into the B2B sample marketplace, and pure-play B2B sample providers such as E*rewards means that this is now a growing and viable option, especially in the US and Western European markets.

This teleconference is an interactive session detailing both the findings of a research project that is in midstream and soliciting participants for their experiences and insights around this issue.

Agenda

• The passion for online research
• How this has played out in the B2C marketplace
• Unique challenges in the B2B marketplace and how they are being addressed
• Open discussion for participants to share their insights

Vendors mentioned: E*Rewards, Linked-In, MarketTools, and Peanut Labs

Related Research:

Is The Long Online Panel Quality Nightmare Over?

by Brad Bortner, June 9, 2008

Predictions 2009: What Happens In Market Research?

by Brad Bortner, December 2, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.