The Benefits Of Pursuing An Environmentally And Socially Responsible Consumer Product Strategy

Air Date: Thursday, April 23, 2009

Cost: $250

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Presented By:

Who should attend: Consumer Product Strategy professionals

Description:

Many consumers care about the environment and the community — enough so that they consider these concerns when making purchase decisions — but only a small, committed group will pay more for green or socially responsible products. However, this doesn't mean that consumer-facing vendors, manufacturers, retailers, or CPG companies should not pursue an environmentally and socially responsible (E&SR) product strategy. Instead, smart Consumer Product Strategy professionals in every B2C vertical should incorporate environmental and social responsibility into their products because taking into account these concerns helps drive product differentiation, incremental revenues, and brand loyalty.

Agenda:

• E&SR infuence consumers' purchase decisions
• Consumers who place a premium on E&SR are high income and brand loyal.
• Many B2C companies have already incorporated E&SR practices & and consumers have taken notice.
• An E&SR product strategy has multiple benefits.

Related Research:

Making The Case For Environmentally And Socially Responsible Consumer Products

by Sally M. Cohen, March 6, 2009

Exploiting Europeans' Green And Ethical Agendas

by Paul Jackson, January 14, 2009

Green Attitudes Don't Guarantee Green Actions

by Ted Schadler, August 11, 2008

In Search Of Green Technology Consumers

by Christopher Mines, November 30, 2007

Technical requirements:

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