Best And Worst Of Brand Building Web Sites, 2008
Air Date: Wednesday, October 15, 2008
Cost: $250
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Presented By:
Ron Rogowski
Principal Analyst
Forrester Research, Inc.
Who should attend: Customer Experience professionals
Description:
How good is the overall experience offered by top brands' Web sites today? To find out, we graded the sites of 20 of the world's top brands on how well they cater to user needs (Brand Action) and how well they infuse their Brand Image into the Web experience.
This teleconference presents Forrester's newly updated Web Site Brand Review methodology. We show results and best practices from our reviews of beverage companies, insurers, mobile carriers, motor fuel companies, and personal care companies.
Agenda:
- Forrester's updated Web Site Brand Review methodology
- Results of reviews of 20 sites across five industries
- Best practice examples of sites that build brands
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
