Building IT Marketing To Secure IT-Business Alignment
Air Date: Monday, September 08, 2008
Cost: $250
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Presented By:
Bobby Cameron
Vice President, Principal Analyst
Forrester Research, Inc.
Who should attend: CIOs
Description:
IT marketing is becoming a primary tool for leading IT shops to secure IT-business alignment. IT still has to achieve quality, consistency, and predictability in its solutions delivery and operations. But the transparency resulting from effective and targeted communication combined with a complete roll-out campaign makes sure that IT is recognized and understood for its achievements — instead of a tree falling in a forest with no one listening.
Agenda:
- Which key factors improve the perception that the IT organization is aligned with business?
- How can IT leadership become intentional about pursuing this improved perception?
- What are the best practices for the marketing of IT?
Related Research:
Target IT Marketing Using IT Archetypes And User Roles
by Bobby Cameron, August 17, 2007
The Marketing Of IT
by Laurie M. Orlov, August 23, 2005
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
