Building Online Video Experiences That Win

Air Date: Wednesday, August 12, 2009

Cost: $250

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Presented By:

Who should attend: Consumer Product Strategy professionals

Description:

Online video is still a rising star. Consumers are shifting more and more of their attention to video, whether professionally produced entertainment, corporate produced promotional material, or user-generated information. In this rapidly growing mix, every company has to become a video producer and/or distributor or be left in the dust by those companies that figure out how to make online video experiences that satisfy consumers' needs. In this teleconference, Forrester analysts James L. McQuivey, Ph.D. and Bobby Tulsiani will bring you up to date on the latest consumer facts and discuss the video tools and strategies that are helping companies win consumer interest.

Agenda:

• Why online video is a top five online activity: the facts on how consumers are consuming video on the Web
• How online video is evolving both on the PC and as it reaches to others devices
• Examples of organizations using video to meet important goals today
• The best practices for driving traffic to your online video

Vendors mentioned: Adobe, Apple, Brightcove, Digitalsmiths, Microsoft, Move Networks, Ooyala, Permission TV, The Platform

*** This Teleconference is now available to all RoleView clients; however the related research may only be available with JupiterView access. In order to gain access to this research, simply click Contact Me and your account manager will call you.

Related Research:

How Consumers Get Online Video To The TV

by James L. McQuivey, Ph.D., June 8, 2009

Preparing For The Coming Online TV Backlash

by James L. McQuivey, Ph.D., March 13, 2009

Building TV Communities Online

by Bobby Tulsiani, May 21, 2009

Five Rules To Drive Video Traffic

by Bobby Tulsiani, March 6, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.