Business Case Presentations That WOW

Air Date: Tuesday, May 19, 2009

Cost: $250


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Presented By:

Megan Burns

Megan Burns
Senior Analyst
Forrester Research, Inc.

Who should attend: Customer Experience professionals

Description:

Need more money to improve your company’s customer experience? Get it by exciting executives with the economic benefits of a great customer experience. In this session you’ll learn how to break free of typical, boring presentations by mastering five ways to shake things up. When you do you’ll get — and keep — the attention of those with the power to sign the checks.

Agenda

  • Why is it important to present business cases face to face?
  • What makes presentations interesting, memorable, and persuasive?
  • What five things should customer experience professionals do to turn their business case presentations from boring to WOW?

Related Research:

Customer Experience Budgets Weather The Storm In 2009

by Megan Burns, March 17, 2009

How To Get Funding For Web Site Improvements

by Megan Burns, June 17, 2008

Bulletproof Your Business Case For Improving Customer Experience

by Megan Burns, August 18, 2008

Need To Cut Costs? Improve The Web Site Experience

by Megan Burns, December 1, 2008

How Much Will Your Web Site Metrics Improve?

by Megan Burns, October 10, 2008

Fixing Known Usability Problems Pays Off

by Megan Burns, October 10, 2008

Top Decision Criteria For Execs Who Approve Web Customer Experience Budgets

by Megan Burns, June 4, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.

Event Information

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