Business Video — Enhancing Communications AND Collaboration

Air Date: Monday, March 22, 2010

Cost: $250

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Presented By:

Who should attend: Vendor Strategy professionals

Description:

Businesses are expressing interest in video to fulfill business needs — vendors need to heed the desires of business unit heads to improve communications and collaboration with video and the fear of video expressed by many network managers. Delivering quantifiable business results to offset the increased requirements for bandwidth, quality of service, and security is the only way for video solution vendors to secure sales. The market for video solutions will include both live (i.e., videoconferencing) as well as archived (i.e., user- and corporate-generated content) media used to improve communications effectiveness and efficiency.

Many businesses Forrester has spoken with are adopting video solutions — in this conference we describe a typical adoption path for enterprises and how vendors can deliver value with video solutions that businesses are willing to pay for.

Agenda:

• Market dynamics — Video is becoming the new phone.
• Video solutions require technology and process.
• How to sell video solutions
• The business journey to video adoption

Vendors mentioned: Cisco Systems, Google, LifeSize, Polycom, Qumu, RADVISION, TANDBERG, Teliris, Vidyo, Yahoo!, and YouTube

Related Research:

Videoconferencing Rises Again

by Henry Dewing, Claire Schooley, March 30, 2007

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.