Capitalizing On The Economic Upturn: Your Road Map To Forrester CRM Methodologies, Data, And Tools For Driving Top-Line Growth

Air Date: Tuesday, April 13, 2010

Cost: $250

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Presented By:

Who should attend: Business Process professionals

Description:

2009 was a difficult year as both private- and public-sector organizations struggled in response to the sudden and dramatic downturn in the economy. Although many CRM technology projects were deferred or cancelled, we see this trend being reversed in 2010. Organizations are now releasing funds to improve their customer-facing processes that were neglected during the past 18 months.

The underlying trends driving the need for effective and efficient customer management processes have not disappeared. In fact, the need for companies to effectively engage with their customers has never been more important. Locking in customer loyalty through deeper engagement and differentiated experiences will continue as critical priorities, but navigating the complex CRM solution vendor landscape and organizing projects for success will continue to be challenging. In 2010, you must focus on choosing the best opportunities for quick wins carefully, spend wisely on the right CRM solutions, and manage project risk. Take advantage of Forrester CRM data, methods, and tools to capitalize on the improving economic climate to drive top-line growth.

This teleconference provides a road map of specific Forrester data, techniques, and tools that you can immediately put to use to implement our six-step methodology for CRM success.

Agenda:

• Understand the customer of the future.
• Define the right CRM strategy and priorities.
• Build a rock-solid business case.
• Risk proof your project.
• Resolve customer data management dilemmas.
• Negotiate the right software pricing and licensing agreements.

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.