Card Issuing In The 21st Century: Differentiation In A Competitive Environment

Air Date: Monday, December 14, 2009

Cost: $250

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Presented By:

Who should attend: Consumer Product Strategy professionals

Description:

Long a growth driver for financial institutions, the credit card-issuing market faces a number of challenges, including the rise of emerging competition in the form of retailer offerings and related discounts. Issuers are employing a variety of tactics to allow them to remain competitive. Recent examples of how these trends and tactics are being used is discussed in this session.

Agenda:

• Why consumer card-issuing is at an inflection point
• What sets of tactics card issuers have at their disposal, including price, features, technologies, rewards and brand/advocacy
• How leading issuers from the US and elsewhere are utilizing these tactics, both on their own and in tandem with each other
• What lessons participants can implement from these efforts

Vendors mentioned: Capital One, Ceska Sporitelna, Chase, Citibank, RBC, Wells Fargo, and Zions Bank

Related Research:

Driving A Contactless Network Effect In The US

by Edward Kountz, October 23, 2009

Vendors Tailor Product Offerings To Security's Needs

by Robert Whiteley, March 4, 2009

US Credit Card Issuers Need To Demonstrate Customer Advocacy

by Edward Kountz, May 6, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.