Choosing The Right Media Mix

Air Date: Wednesday, October 22, 2008

Cost: $250

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Presented By:

Who should attend: CMO & Marketing Leadership professionals

Description:

Marketing leaders push their teams to integrate traditional advertising with a plethora of new media tools, ranging from search marketing to in-game advertising. But a lack of understanding of the role of each medium in the purchase cycle, common metrics, and organizational alignment are blocking their efforts. In this Teleconference, Jaap Favier will discuss how to take these hurdles and will introduce a tool that will help marketers choose the most effective media strategy.

Agenda:

• Consumers mix channels moving down the funnel.
• Marketers develop new organizations and metrics to engage consumers.
• The Media Allocation Tool will set the scene for better media budget planning.

Related Research:

Personal TV: The Reinvention Of Television

by David Graves, August 25, 2008

Five Tools And Technologies To Measure Engagement

by Brian Haven, Suresh Vittal, April 22, 2008

Left Brain Marketing Planning

by Shar VanBoskirk, May 16, 2005

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.