Consumer Product Innovation

Air Date: Monday, June 15, 2009

Cost: $250

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Presented By:

Who should attend: Consumer Product Strategy professionals

Description:

The majority of new product and service ideas fail & many are cut in development and many more fail to ever generate profit. In a new coverage area for Forrester, we are investigating consumer production innovation process and practices, with the aim of helping clients improve their success rate or at the very least recognize their shortcomings.

Our initial reports in this space look at existing drivers of innovation, what types of innovation exist, and likely drivers of success. This teleconference aims to introduce the topic and spur client thinking around innovation.

Agenda:

• The drivers of innovation
• Categorizing innovation
• The innovation process
• Introducing the Innovation Viability Scorecard

Related Research:

Driving Consumer Product Innovation

by Paul Jackson, April 10, 2009

The Impetus For Consumer Product Strategy Change

by Paul Jackson, April 9, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.