The Cost Of Selling And Acquiring Customers Online
Wednesday, August 27, 2008, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 UK time)
Presented By:
Carrie Johnson
Vice President, Research Director
Forrester Research, Inc.
Cost: $250
Who should attend: eBusiness & Channel Strategy professionals
Description:
The costs of running an online business have fallen over the past 10 years but the competitive pressures and rate of innovation have increased. In this teleconference, we’ll discuss the costs of running an eBusiness site and operations and examine the value of an online customer: While acquisition costs are lower online, most companies feel that these customers no longer represent incremental business to firms. This shifting role of the Web means that it’s time for firms to re-evaluate the role and goals of the Web in their overall businesses.
Agenda
- What are the average annual costs, by key industries, of running an eBusiness?
- Is the Web delivering incremental customers to multichannel businesses?
- How do online customer acquisition costs compare with those in other channels?
- How can eBusiness executives need to shift online strategies to adapt to the maturing channel?
An Internet connection with a browser is required for the visual presentation. For the audio component, a separate phone line is required.
You will receive dialing and WebEx instructions via email prior to the Event.
If you have any problems accessing the teleconference presentation, please call the Client Resource Center at +1 866.FORRESTER (367.7378) or +1 617.613.5730 and identify yourself as a teleconference attendee.
