Cracking The Convenience Code: How The Convenience Quotient Helps Consumer Product Strategy Professionals Deliver Benefits To Consumers

Air Date: Monday, December 15, 2008

Cost: $250

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Presented By:

James L. McQuivey, Ph.D.
Vice President, Principal Analyst
Forrester Research, Inc.

Who should attend: Consumer Product Strategy professionals

Description:

At the Forrester Consumer Forum in Dallas in October 2008, Forrester VP and Principal Analyst James McQuivey unveiled the Convenience Quotient (CQ), which is a method for measuring the benefits that consumer products and services provide to consumers while accounting for the barriers that stand the way of those benefits. Currently hard at work on the definitive report on the Convenience Quotient to be published in January 2009, McQuivey shares the theory, method, and application of the Convenience Quotient research, providing current examples and outlining future research that's designed to take advantage of this method. Get an early sense of this powerful methodology, and use the Q&A at this session to put your items on Forrester's research agenda.

Agenda: