Creating Competitive Assessments That Support Action And Enable Innovation

Air Date: Thursday, September 18, 2008

Cost: $250

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Presented By:

Who should attend: Vendor Strategy professionals

Description:

A competitive assessment, when executed properly, can help your company understand a technology marketplace, prioritize resources, and create a differentiated go-to-market approach. Creating effective assessments is complicated by the fact that there are few standard frameworks that help companies evaluate their competition. As a result, companies often end up creating long lists of their competitors' strengths and weaknesses that are difficult to work with and therefore not highly effective for making investment decisions. Vendor Strategy professionals can help their organizations to better understand their competitive environment if they can adequately define their objectives, focus on the right competitors, and identify the right evaluation criteria. Forrester recommends a simple, five-step framework to generate effective competitive assessments through benchmarking — one that is targeted in scope and serves as the foundation for action.

Agenda:

• Why competitive assessments are important for Vendor Strategy professionals
• What many companies do wrong
• How Vendor Strategy professionals can create meaningful, actionable assessments

Related Research:

Creating Competitive Assessments That Support Action And Enable Innovation

by Chris Andrews, March 06, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.