The Customer Experience Review, Q1 2008

Air Date: Tuesday, March 18, 2008

Cost: $250

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Presented By:

Who should attend: Customer Experience professionals

Description:

This teleconference serves as a guide for Customer Experience professionals seeking an overview of recent Forrester research for their role. The presentation includes, highlights of the most significant data points, findings, and recommendations of the past quarter; an in-depth look at how firms can secure funding for customer experience projects by creating a compelling, quantitative business case; and a sneak peek at forthcoming Q2 2008 research.

Agenda:

• Highlights of Q1 research for Customer Experience professionals.
• An overview of two ongoing report series' that benchmark the customer experience: "The State Of Customer Experience In 2008" and "Value Of Customer Relationships."
• A comparison of the strengths and weaknesses of the customer experience offered at major Web sites in Japan, Europe, and the US in 2007.
• Top findings from three recent reports on Web design agencies, including how these firms work with their clients in both the US and Europe.
• An in-depth look at how firms can secure funding for customer experience projects by creating a compelling, quantitative business case.
• A preview of upcoming reports on usability and user experience.

Vendors mentioned: Agency.com, Avenue A | Razorfish, Blast Radius, Conchango, FULLsix, LBi, OgilvyInteractive, Sapient Interactive, and Wunderman.

Related Research:

Obstacles To Customer Experience Success, 2008

by Bruce D. Temkin, February 07, 2008

The State Of Experience-Based Differentiation

by Bruce D. Temkin, February 19, 2008

The Strength Of Customer Relationships

by Bruce D. Temkin, February 21, 2008

Integrate RIAs Into User Experiences

by Ron Rogowski, February 26, 2008

Tomorrow's Web Design Industry: What Web Site Owners Need To Know Now

by Kerry Bodine, January 15, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.