Defining An Enterprisewide Contact Strategy
Air Date: Monday, June 30, 2008
Cost: $250
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Presented By:
Dave Frankland
Senior Analyst
Forrester Research, Inc.
Who should attend: Direct Marketing professionals, B2B Market Research professionals, Customer Experience professionals, Interactive Marketing professionals, and Marketing Leadership professionals
Description:
Most companies struggle to implement a coordinated and consistent approach to customer communication across lines of business and communication touchpoints that both improves customer experience and maximizes profitability.
Establishing an enterprisewide contact strategy requires a delicate balance of organization alignment, culture, and incentives, in addition to the right technologies.
This session covers the benefits of establishing an enterprisewide contact strategy and tools to help you decide if such an approach is right for your organization.
Agenda:
- The benefits of a contact strategy
- The building blocks for an enterprisewide contact strategy
- Is an enterprisewide contact strategy right for you?
- How to get started
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
