Designing For Generation Y

Air Date: Monday, November 12, 2007

Cost: $250

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Presented By:

Who should attend: Customer Experience professionals

Description:

Are Gen Yers different? Absolutely. So, any firm that serves or wants to serve these young consumers needs to do things a bit differently. You can't go after Gen Y with the same experiences that work for Seniors, Boomers, or even Gen Xers. This teleconference will highlight our latest research around designing experiences that will resonate with Gen Y.

Agenda

• How are Gen Y consumers different?
• What are the major characteristics to keep in mind when designing experiences?
• What are the best practices for designing Gen Y experiences?

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.