Developing The Next Generation Of Sales And Service

Air Date: Thursday, December 03, 2009

Cost: $250


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Presented By:

Benjamin Ensor

Benjamin Ensor
Vice President, Research Director
Forrester Research, Inc.

Who should attend: eBusiness & Channel Strategy professionals

Description:

The rapid evolution and adoption of both mobile phones and social technologies mean that today's Web sites will one day be obsolete. eBusiness and channel strategy executives need to plan and develop a new generation of electronic sales and service that puts digital channels at the heart of customer relationships and combines the Web and mobile to create more effective ways to deliver information, sales, and service.

Agenda:

  • What does changing consumer behaviour mean for firms' channel strategies?
  • What are the characteristics of the next generation of electronic sales and service?
  • Where should eBusiness and channel strategy executives start?

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.

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